Insurance Brand Growth Blog

 February 07, 2019

Webinars, Webcasts, and Podcasts: What They Are & How They Can Enhance Your Insurance Marketing

Reaching out to your insurance audience is one of the best things for your insurance marketing campaign -- but what’s the best way to do it? You can’t be everywhere at once, but you still want to add a personal touch to your business, something so many customers are looking for in services today. The insurance business is personal: your company provides a key service that helps keep your clients and customers as well as their assets and families safer.wes-hicks-480398-unsplash

The key to showing your insurance audience that your business is the best is connecting with them on that personal level through marketing features like webinars, webcasts, and podcasts. Let’s take a look at all three and how they can help your business develop that personal touch.

What are Webinars, Webcasts, and Podcasts?

Webinars, webcasts, and podcasts are video snippets and informational sessions recorded and put out over the Internet to inform your insurance customers and base about important ideas or knowledge they need to know. Producing webinars, webcasts, and podcasts is inexpensive due to online software.


Webinars are seminars conducted in real time over the Internet, like an online meeting or presentation connecting viewers across the planet. They are a simple, personal way to educate and communicate with your insurance customer base, new insurance customers, the general public who may be researching insurance options, and even members and employees in your own organization who need to learn the insurance “ropes.”

Online software options such as Cisco Webex™ WebinarZoho, and GoToWebinar (by the folks who brought you GoToMeeting) are excellent options to start posting webinars and teach people what your insurance company is all about. Webinars can start lively discussions on insurance topics your customers want to know about, connecting everyone.


Webcasts, while similar to webinars, are not as interactive -- they are video broadcasts of events transmitted across the Internet. Webcasts are not held in real time, but customers and viewers can still send comments and questions to your insurance company whenever they watch the webcast, allowing some communication and more education than webinars.

Both webinars and webcasts are accessed via a URL on any device or computer and allow post-event registration, gated entry, and post-event data gathering. Webcasting is technology that sends your message out over the Internet whereas a webinar is an online meeting or presentation. Webcasts generally reach more people with one broadcast than webinars do.


Podcasts are the best way to repeatedly engage your audience in a subtle and interesting way -- they are digital audio files your marketing audience can download to a device as they are released. Think of them like a television talk show series that listeners can tune into whenever they have the time.

Podcasts are extremely personal, but do not allow as much audience interaction. They are informative discussions where you can host people from your organization with specialized insurance knowledge your customers may need. You can also use podcasts to inform your audience about their insurance options and have satisfied customers tell stories about how your organization helped them.

How Can Webinars, Webcasts, and Podcasts Enhance Your Insurance Marketing?

Sometimes people get sick of reading, and want to feel that personal interaction with a company they are researching or thinking about working with. Seeing a real person’s face and hearing them talk in real time or over a podcast about issues that matter to them is one of the best ways to make that connection with your insurance marketing strategy. Here are some ways webinars, webcasts, and podcasts can help market your insurance company by:

  1. Creating a community around your business.
  2. Sharing your expertise with your customers.
  3. Sharing secrets to your business success.
  4. Making your insurance brand more personable.
  5. Making your services and content more accessible.

According to the Insurance Journal, insurance customers and clients today are looking for understanding and interaction with their insurance companies and above all -- a reliable, solid, effective relationship. Help them get to know your company and insurance options with webinars, webcasts, and podcasts that help you put that personal spin on your business marketing.

Let's chat and put the Hult Team’s experience to work for you. Feel free to reach me at 309-673-8191 or, and together, we can grow your insurance Brand.

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