Whether or not you spend a lot of time on the Internet or just enough to keep your business going, you’ve heard of social media. What you may not know is that using social media to promote your business and make local connections can really boost your business referrals and clientele, increasing your bottom line quickly and efficiently. You may be using one or two social media networks now in order to get the word out about your business, but are you using them efficiently? Let’s take a look at social media, what it’s for, and how it can help you grow your insurance business.
What is Social Media?
Social media, as we are sure you know, are websites and applications that enable users to create and share content or to participate in social networking and find like-minded people. Chances are you personally use more social media sites than you do for your business -- not because you don’t know about them, but because you haven’t found the time to post on social media to drive your insurance business. While you’re ruminating on that, keep in mind that over 81% of the U.S. population has at least one social media profile, and 50% have two or more. This means that social media posts reach a lot of people -- future clients of your business included.
Social media sites for businesses include: Facebook, Instagram, Twitter, Pinterest, YouTube, Google Plus, Snapchat, LinkedIn, and Yelp. Check them all out, and take the time to establish your account -- you’ll be glad you did.
How Can Using Local Social Media Sites Increase My Business?
Social media sites connect you to more and more people every day, meaning that you have exponential possibilities of reaching a client who needs your insurance services. 70% of business-to-consumer (or B2C) marketers obtain clients through Facebook, and 93% of Pinterest users use their platform to plan or actually make their purchases. Instagram, a subsidiary of Facebook, is also a great place to find clients by posting interesting images with small captions that promote or interest clients in your insurance products. Here’s the real draw: people (read: clients) spend 20-40% more on businesses that use social media.
How Do I Use Social Media Accounts to Promote My Business?
Each type of social media we listed above has a different audience and uses a slightly different method to connect you to prospective clients and referral networks. Facebook is probably the most familiar to older generations, while Snapchat and Instagram are more popular among younger generations. Facebook is a people-connecting platform where you add friends and network through the people you already know to find additional business opportunities. Oh, yeah -- and you can also advertise like crazy on Facebook. Instagram is an offshoot of Facebook that allows users to post an image that can be filtered in many different ways with room for a short caption or note.
Twitter is similar to Instagram in that you can post a VERY short note to your clients or audiences each time you post. The idea behind Twitter is to avoid long-winded, complicated posts that no one has time to read, anyhow. Research has shown that most visitors only read about 20% of your web page before navigating off or deciding to read more.
Pinterest was once the land of crafty people and their crafty ideas and clothing lines, but now more and more businesses are creating accounts and advertising their wares. Your insurance business could be one of them! YouTube and Snapchat are both video-based websites, and LinkedIn is the number one place for businesses to post blogs and find clients today.
No matter which social media accounts you’re using, your clientele grows with every post, and so do your local connections. You can use a marketing agency to create these posts for you (at least one per month), or post them yourself. Either way, your marketing strategy will definitely improve. Happy posting!
Let's chat and put the Hult Team’s experience to work for you. Feel free to reach me at 309-673-8191 or firstname.lastname@example.org, and together, we can grow your insurance Brand.