Whether your insurance company is planning for a website refresh or an entire redesign, it can be a time consuming process, that if not well executed, can leave you right where you started. Avoiding this largely depends on how prepared your team is and if you follow the right steps that will lead you to success. There are a lot of different aspects to a website redesign that you may not be considering, that are crucial to the success of the website.
Insurance Brand Growth Blog
When an independent agent or broker visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those agents to achieve their goals. You can successfully do that by enhancing several aspects of your insurance website; however, there is one key component that is often overlooked - website navigation.
Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your insurance website is a crucial part of your marketing strategy.
Our 10 quick tips will help you learn how to create a successful website for your insurance Brand that attracts and converts new agents and brokers, while building strong relationships with your Brand’s current independent agents.
Nowadays, the first impression of your insurance Brand agents and brokers get is your website. In order to increase agent retention and adoption, it’s important for your insurance website to leave a good impression. Keeping your organization’s website design up-to-date is key, but there are many other important features that your insurance Brand needs to include on your website as well.
Integrating these three elements into your website strategy can enhance your insurance organization’s inbound marketing strategy while simultaneously helping your Brand increase agent adoption and retention.
Leveraging content is a powerful tool in your insurance marketing arsenal. It helps with Brand differentiation and customer acquisition; however, if your content isn’t user-friendly, then what’s the point? You’ll lose traffic and visitors if your website isn’t optimized for mobile. Without a mobile-friendly website, your target audience will become frustrated and will never hear about the great products and services you offer.
The way you plan and execute your website redesign can have a major impact on its overall success. Diving into a website redesign with no guidance can lead your Insurance Brand on a path to nowhere. Don’t get lost in this overwhelming process. Spend your time and money wisely by strategically planning an effective website redesign.
Not sure where to start? Follow these steps to ensure you are planning out the most successful redesign for your Brand.
Let’s be honest: even the most stunning website is essentially useless if it does nothing to convert visitors to leads. While aesthetics are valuable in attracting visitors to your site, you must include tools that convert visitors to leads and leads to customers, because what organization doesn’t have customer volume at the core of their business success? That’s where inbound marketing comes into play. With inbound, you can propel visitors through the sales funnel and successfully convert them to leads and customers, leading to an increase in your bottom-line.
Great content and a compelling design won’t be effective website elements if they aren’t generating new leads or customers for your Insurance Brand. All of the hard work you put into them will be a waste, because they have no real effect on your bottom-line. So, focus on turning your insurance website into a lean, mean, lead generation machine.
Whether it’s from a prospect to a lead, or a lead to a customer, it’s important that your website’s content promotes conversion. After you start generating leads, you can use the other tools in your marketing toolkit to lead them down your sales funnel. It’s important to tie the elements of your insurance website together so you can continue to generate leads, and the best way to do this is through effective calls-to-action (CTAs).
Everyone knows that a website is an important component to any organization’s online strategy. Businesses—from national insurance agencies to local bakeries—all have websites with the intent of attracting and informing visitors. But if you are not implementing a strong website strategy, is it even producing results for your Insurance Brand?