As an insurance agency manager, your website content is becoming more and more important whether you focus efforts on it or not. That is to say, more and more people are relying on online information to make decisions about products and services. This means that your website content and the way you use it for marketing is also becoming a large part of how people learn about and interpret your business and insurance offerings. Let’s take a look at marketing, content marketing, and how content marketing can increase your business and bottom line.
Insurance Brand Growth Blog
Smartphones have become increasingly popular tools for communication, searching the Internet, to use as a camera, to manage health and medical information, to manage online banking, and to make purchases. So it is no surprise, that given the amount of time we’re all spending on our phones, businesses have had to cultivate a mobile approach to marketing their brand.
Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.
If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.
Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
Here are 3 best practices to get you started:
When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.
Growing your insurance Brand can be difficult when your marketing efforts aren’t reaching independent agents and potential clients.
If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.
People’s attention spans are decreasing, but your insurance Brand still needs to capture the attention of independent agents, brokers and clients. You can do that through social media.
Since you know why your insurance Brand needs to be social media, the next step for your Brand is to know how to use it. From choosing a platform to developing copy, there are several aspects of social media that your insurance organization needs to consider when developing a strategy.
Following these four steps will help you create a solid social media marketing strategy for your insurance organization that will generate leads and increase agent adoption.