Insurance Brand Growth Blog

Is Outbound Marketing Dead in the Insurance Industry?

In the insurance business, as in all businesses, there are two basic types of marketing solutions: outbound and inbound. Each of these types of marketing have their own pros and cons, but the insurance industry has been moving steadily away from outbound marketing and toward inbound marketing over the past decade or so.

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Hult MarketingHult Marketing

A Step-by-Step Keyword Research Guide for Your Insurance Company's SEO Strategy

In insurance blog posting, as in most Internet content writing, keywords are your friends. Never underestimate the value of a good keyword! You can use keywords in your company’s SEO strategy to drive readership and keep your clients interested in your business and updating on new offerings. Keywords are the buzzwords of your industry -- the words your clients use in searches most often, that will lead them directly to your finely tuned insurance services and website. Let’s get started with your definitive guide to keyword research.

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Hult MarketingHult Marketing

Webinars, Webcasts, and Podcasts: What They Are & How They Can Enhance Your Insurance Marketing

Reaching out to your insurance audience is one of the best things for your insurance marketing campaign -- but what’s the best way to do it? You can’t be everywhere at once, but you still want to add a personal touch to your business, something so many customers are looking for in services today. The insurance business is personal: your company provides a key service that helps keep your clients and customers as well as their assets and families safer.

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Hult MarketingHult Marketing

Content Marketing: Not Just Another Insurance Agency Marketing Initiative

As an insurance agency manager, your website content is becoming more and more important whether you focus efforts on it or not. That is to say, more and more people are relying on online information to make decisions about products and services. This means that your website content and the way you use it for marketing is also becoming a large part of how people learn about and interpret your business and insurance offerings. Let’s take a look at marketing, content marketing, and how content marketing can increase your business and bottom line.

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Hult MarketingHult Marketing

5 Reasons Mobile Marketing Is Important For Your Insurance Company

Smartphones have become increasingly popular tools for communication, searching the Internet, to use as a camera, to manage health and medical information, to manage online banking, and to make purchases. So it is no surprise, that given the amount of time we’re all spending on our phones, businesses have had to cultivate a mobile approach to marketing their brand.

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Hult MarketingHult Marketing

Your Insurance Brand Doesn't Need a Press Release For Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than  one billion websites  online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

Website Optimization, Landing Pages and Marketing Automation: 3 Best Practices for Insurance Marketing Success

Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.

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Hult MarketingHult Marketing

Aligning Your Organization, Creating Buyer Personas and the Role of Fresh Content: 3 Best Practices for Insurance Marketing Success

If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.

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Hult MarketingHult Marketing

Discovering the Truth, Beginning with ROI and Building an Evolving Strategy: 3 Best Practices for Insurance Marketing Success

Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.

Here are 3 best practices to get you started:

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Hult MarketingHult Marketing

7 Game-Changing Marketing Tools Your Insurance Organization Needs

When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.

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Hult MarketingHult Marketing

Your Insurance Brand Doesn't Need a Press Release for Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than one billion websites online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

Is Inbound Marketing Right for Your Insurance Brand?

Growing your insurance Brand can be difficult when your marketing efforts aren’t reaching independent agents and potential clients.

If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.

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Jim FlynnJim Flynn

4 Steps to Generating Insurance Leads From Social Media

People’s attention spans are decreasing, but your insurance Brand still needs to capture the attention of independent agents, brokers and clients. You can do that through social media.

Since you know why your insurance Brand needs to be social media, the next step for your Brand is to know how to use it. From choosing a platform to developing copy, there are several aspects of social media that your insurance organization needs to consider when developing a strategy.

Following these four steps will help you create a solid social media marketing strategy for your insurance organization that will generate leads and increase agent adoption.

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Jim FlynnJim Flynn

10 Inbound Marketing FAQ Answered for Your Insurance Brand

Whether this is your first time, or hundredth time, hearing about inbound marketing, you probably have a couple questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.

To help answer your insurance Brand’s inbound marketing questions, here are answers to 10 frequently asked questions.

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Jim FlynnJim Flynn

7 Reasons For Your Insurance Brand to be on Social Media Right Now

In the fast-paced world of marketing, social media isn’t a new channel anymore. However, social media is constantly evolving and thus becoming increasingly more important to utilize as part of your insurance Brand’s marketing strategy. Whether your organization already uses social media or not, these seven facts prove why your insurance organization needs to be on social media right now.

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Jim FlynnJim Flynn

Everything Your Insurance Brand Needs to Know About the Content Marketing Marathon

Content marketing is a fundamental component of inbound marketing. It has the potential to increase agent volume while simultaneously building relationships with your current independent agents. Since brokers and agents are already researching online to find the information they want, instead of trying to grab their attention at the wrong time – like with a pop-up ad on an unrelated YouTube video – provide informational content on your website for independent agents to find when they’re ready.

However, creating and publishing insurance content isn’t a one-time event. Here’s what your Brand needs to know to successfully navigate the insurance content marketing marathon.

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Jim FlynnJim Flynn

How to Successfully Implement Inbound Marketing for Your Insurance Brand

Are you looking for ways to freshen up your insurance marketing strategy? Perhaps you’ve heard about inbound marketing and how it can help grow your insurance Brand, but you’re not sure where to begin. If this sounds like you, then you’re in the right place

The following four steps will give you a firm foundation in inbound marketing methodologies to help you navigate the basics of planning and implementing an inbound marketing campaign for your insurance organization.

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Jim FlynnJim Flynn

3 Powerful SEO Tips For Your Insurance Brand

When independent agents have a question, where do they turn to first? The Internet. Whether they have a question about a specific policy or are looking at insurance carrier reviews, agents are searching online to find answers. For your insurance Brand to successfully connect with these agents in each stage of the buyer's journey, one of the fundamental components of inbound marketing comes into play: Search Engine Optimization (SEO).

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Jim FlynnJim Flynn

What Your Insurance Brand Needs to Know About Building Agent Personas

Combining your knowledge of the marketing funnel with agent personas allows your insurance Brand to gain valuable insights to your target market. Doing so also gives you a better understanding of where to focus your insurance organization’s time, money and resources to attract the right independent agents, which will lead to increasing agent volume. But wait – what exactly are agent personas?

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Jim FlynnJim Flynn

How Relationship Marketing in the Insurance Industry will Increase ROI

After a quick scan of your local insurance market, you may wonder how you can get your Brand to resonate with an industry that’s so saturated. With every other independent insurance agent using some variation of the same marketing strategies you are, how can you create Brand awareness and generate demand for your line of insurance products so that you can improve your bottom line? The answer: relationship marketing. 

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Jim FlynnJim Flynn