The insurance industry relies on a few different things to gain and retain clients: trust, education, and value. Your clients want to know what you can give them that other insurance companies can’t, or at least that you can live up to their past great insurance experiences (and avoid any snafus they’ve had over the years).
Insurance Brand Growth Blog
Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. But did you know that there’s more to content marketing than your email newsletter and insurance blog? Since content is a vital part of nurturing agents’ awareness and engagement with your insurance Brand, and your organization needs to consider including user-generated content as part of your inbound marketing strategy.
Here’s everything you need to know to effectively incorporate user-generated content into your insurance marketing strategy, and why you need to.
There are several ways to grow and improve your insurance Brand's marketing strategies, and looking internally isn’t the only option. Instead, take time to look outwards and examine your competition. Are their marketing campaigns working? How do you stack up? By performing this analysis, you can discover your Brand’s distinction and develop better marketing strategies.
With that in mind, here are 3 clever things your insurance Brand can learn from your competition.
We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are six creative content marketing ideas and tips to use for your insurance Brand.
You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your insurance Brand; however, there’s so much more to it. Your insurance Brand is your identity: everything that comes to people’s minds when they hear your name. This could be your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire company, and it demonstrates to agents what they can expect from you and why you’re different from everyone else.
Increasing agent volume and loyalty is the core of your insurance marketing strategy. Whether you're building Brand awareness, promoting a new service or sharing a client success story, your insurance agency is focused on attracting new and returning independent agents. Your digital marketing strategy is essential in making that happen.
Inbound marketing is a crucial marketing component in this digital era. While inbound excels at driving sales and proving return on investment (ROI), did you know it can also enhance Brand differentiation?
How Brands are developed and how people interact with them has changed remarkably because of the internet. Insurance Brands need to be tactful and attentive to keep themselves afloat, and the internet offers many tools to help.
Now, every Brand has the same opportunity to leverage their voice and find success. But the key to successful inbound marketing is understanding how to do it.
Strong calls-to-action (CTAs) are vital tools in your inbound marketing arsenal. Without them, your insurance Brand is missing out on opportunities to increase agent volume. How will you convert visitors into loyal agents? What will entice them to subscribe to your blog? How will you prompt visitors to download a brochure? Calls-to-action. They're essential to your insurance marketing strategy by opening the door to new agents and providing guidance throughout their search and decision process.
Inbound marketing has the ability to bring visitors to your agency’s website and further their interest in your insurance Brand. However, there’s a lot more to inbound marketing than just producing valuable content and placing it strategically on your website. In order to benefit from this opportunity and turn visitors into clients, your insurance agency must understand the different stages of the marketing funnel, and how it affects agents’ decision-making process. After mastering this, you’ll start increasing conversion rates.
It should come as no surprise to you that blogging is beneficial to your organization. In fact, the more you blog, the better it is for your insurance company. The following are 5 benefits of blogging that impact your insurance marketing efforts.
Hockey fans are unlike any other. They support their favorite Brand with pride and trash talk their opponents at every opportunity. They count down the days until the Stanley Cup and plan their work schedules around game days. Agreeing on the MVP in the league is a never-ending conversation. But one thing all hockey fans secretly (or not so secretly) love is…the fighting! Hockey is arguably one of the most aggressive sports in existence. Players can be seriously injured, and even coaches and spectators have been known to sustain a few injuries.
Like any other business, sports venues have some unusual risks and carry a wide array of insurance, from liability to property insurance. So if you are an agent or a carrier that is strong in a niche like this – or one of many others – how do you differentiate your Brand as having deep expertise?
The adage “all publicity is good publicity” doesn’t bode well with the insurance industry. As an insurance expert, your audience makes buying decisions based on your credibility and your ability to be a trustworthy insurance provider. Beyond that, you are held to legal requirements unlike other professionals. With your reputation on the line, it’s essential that you avoid social media liabilities in insurance marketing.
These days, most insurance agents and marketing departments have a blog. Everyone recognizes the value of blogging, but most people are blogging incorrectly. They have a blog just to say they have a blog, and the content found on their blogs isn't helpful. In most cases, they dish out information many people know already. That’s not blogging strategically, and that type of blogging won’t convert your visitors into valuable clients and agents.
In 2017, if you are relying on your content marketing strategy for the win, then you have to hone and develop your most valuable player—your insurance blog.
Creating content is a key element of your insurance marketing efforts, which is critically important to your overall business strategy. With so much riding on crafting effective content, you simply can’t afford to get it wrong.
Fortunately, developing a successful content marketing strategy isn’t as abstract as people think. By mastering the following 5 components, you can develop a winning content strategy for your insurance Brand.
Before you make a big purchase, what is one of the first things you do? If you are like most consumers, you probably start by searching online. Whether you’re shopping for gym shoes or deciding on a new restaurant, consumers turn to Google to find reviews for products and services they are considering buying.
In fact, 76% of people use online reviews to help them make purchasing decisions. Even more surprising is that positive reviews directly cause an increase in revenue for organizations. So how can your insurance organization use client reviews to drive an increase in lead generation? By having an online reputation management strategy in place, your insurance Brand can generate and manage reviews to help aide prospects during their decision-making process.