Insurance Brand Growth Blog

Insurance Marketing: Gaining Trust with User-Generated Content

Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. But did you know that there’s more to content marketing than your email newsletter and insurance blog? Since content is a vital part of nurturing agents’ awareness and engagement with your insurance Brand, and your organization needs to consider including user-generated content as part of your inbound marketing strategy.

Here’s everything you need to know to effectively incorporate user-generated content into your insurance marketing strategy, and why you need to.

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Jim FlynnJim Flynn

3 Things Your Insurance Brand Can Learn From Your Competition

There are several ways to grow and improve your insurance Brand's marketing strategies, and looking internally isn’t the only option. Instead, take time to look outwards and examine your competition. Are their marketing campaigns working? How do you stack up? By performing this analysis, you can discover your Brand’s distinction and develop better marketing strategies.

With that in mind, here are 3 clever things your insurance Brand can learn from your competition.

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Jim FlynnJim Flynn

6 Engaging Insurance Content Marketing Ideas to Use Today

We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are six creative content marketing ideas and tips to use for your insurance Brand.

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Jim FlynnJim Flynn

5 Branding Tips to Differentiate Your Insurance Brand

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your insurance Brand; however, there’s so much more to it. Your insurance Brand is your identity: everything that comes to people’s minds when they hear your name. This could be your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire company, and it demonstrates to agents what they can expect from you and why you’re different from everyone else.

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Jim FlynnJim Flynn

3 Ways to Use Your Digital Marketing Strategy to Convert Agents

Increasing agent volume and loyalty is the core of your insurance marketing strategy. Whether you're building Brand awareness, promoting a new service or sharing a client success story, your insurance agency is focused on attracting new and returning independent agents. Your digital marketing strategy is essential in making that happen.

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Jim FlynnJim Flynn

Your Insurance Brand Needs To Be Using Inbound Marketing Right Now

Inbound marketing is a crucial marketing component in this digital era. While inbound excels at driving sales and proving return on investment (ROI), did you know it can also enhance Brand differentiation?

How Brands are developed and how people interact with them has changed remarkably because of the internet. Insurance Brands need to be tactful and attentive to keep themselves afloat, and the internet offers many tools to help.

Now, every Brand has the same opportunity to leverage their voice and find success. But the key to successful inbound marketing is understanding how to do it.

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Jim FlynnJim Flynn

Convert More Visitors into Agents with Secondary CTAs

Strong calls-to-action (CTAs) are vital tools in your inbound marketing arsenal. Without them, your insurance Brand is missing out on opportunities to increase agent volume. How will you convert visitors into loyal agents? What will entice them to subscribe to your blog? How will you prompt visitors to download a brochure? Calls-to-action. They're essential to your insurance marketing strategy by openning the door to new agents and providing guidance throughout their search and decision process.

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Jim FlynnJim Flynn

Using the Marketing Funnel to Convert Visitors into Clients

Inbound marketing has the ability to bring visitors to your agency’s website and further their interest in your insurance Brand. However, there’s a lot more to inbound marketing than just producing valuable content and placing it strategically on your website. In order to benefit from this opportunity and turn visitors into clients, your insurance agency must understand the different stages of the marketing funnel, and how it affects agents’ decision-making process. After mastering this, you’ll start increasing conversion rates.

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Jim FlynnJim Flynn

5 Real Benefits of Blogging Your Insurance Company Can’t Ignore

It should come as no surprise to you that blogging is beneficial to your organization. In fact, the more you blog, the better it is for your insurance company. The following are 5 benefits of blogging that impact your insurance marketing efforts.

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Jim FlynnJim Flynn

Hockey's Cold and the Insurance Market is Hot: Inbound Marketing is a Game-Changer

Hockey fans are unlike any other. They support their favorite Brand with pride and trash talk their opponents at every opportunity. They count down the days until the Stanley Cup and plan their work schedules around game days. Agreeing on the MVP in the league is a never-ending conversation. But one thing all hockey fans secretly (or not so secretly) love is…the fighting! Hockey is arguably one of the most aggressive sports in existence. Players can be seriously injured, and even coaches and spectators have been known to sustain a few injuries.

Like any other business, sports venues have some unusual risks and carry a wide array of insurance, from liability to property insurance. So if you are an agent or a carrier that is strong in a niche like this – or one of many others – how do you differentiate your Brand as having deep expertise?

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Jim FlynnJim Flynn