1. Choose the Right Network
With so many networks to choose from, it can seem difficult to pick the right one. With more than 58 million users in the U.S., Facebook is a good place to start. Facebook users span virtually every demographic so reaching yours is easy. Twitter also has a varied, active user base and it's perfect for sharing content and making connections.
2. Be Valuable
Most social media for insurance marketing checklists will include posting frequently and on a regular basis. While this is an important way to make sure you're reaching your audience, it's even more important to make sure your content is useful to your readers. It's better to post less frequently and make sure each shared piece is high quality. It's ok to be entertaining or funny, too, but make sure it's in line with your Brand.
3. Get Noticed
Almost 300,000 Facebook statuses are updated every minute. Here's how to make yours stand out:
- Use a Photo. Posts with images get at least twice as much engagement as those without.
- Write a Good Headline. Headlines are always read first, so make sure yours are interesting and compelling. Use action verbs and descriptive language to draw in readers.
- Be Authentic. In an online world where everything seems staged and Photoshopped, being authentic is essential to building lasting relationships with your audience.
4. Paid Promotion Helps
Ads on networks like Facebook and Twitter are affordable and effective. The insurance industry does well with Facebook advertising, too, drawing more clicks than half of all industries on Facebook. Social media platforms collect a lot of information about their users, their habits, and their behaviors making it easy to create highly targeted ad campaigns to build your reputation.
Paid posts will help you expand your reach beyond just the network of people who already like or follow your pages. If you're new to social media, this can be a great way to get the ball rolling.
Social Media for Your Insurance Brand
Today's customers spend more time researching purchase decisions online than ever before. Building your online reputation is essential as trust goes hand-in-hand with generating sales and developing loyal customers. Social media is a great platform that allows you to reach out to a wide audience so you stay in charge of your online reputation.
By integrating your current marketing strategies with inbound marketing’s ROI based ideas, you can convert more social media followers into loyal followers and customers for your insurance Brand. Let's chat and put the Hult Team’s experience to work for you. You can reach me at 309-673-8191 or firstname.lastname@example.org, and together, we can grow your Brand.