Insurance Brand Growth Blog

3 Ways to Use Your Insurance Website to Increase Agent Retention and Adoption

Nowadays, the first impression of your insurance Brand agents and brokers get is your website. In order to increase agent retention and adoption, it’s important for your insurance website to leave a good impression. Keeping your organization’s website design up-to-date is key, but there are many other important features that your insurance Brand needs to include on your website as well.

Integrating these three elements into your website strategy can enhance your insurance organization’s inbound marketing strategy while simultaneously helping your Brand increase agent adoption and retention.

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Jim FlynnJim Flynn

Everything Your Insurance Brand Needs to Know About the Content Marketing Marathon

Content marketing is a fundamental component of inbound marketing. It has the potential to increase agent volume while simultaneously building relationships with your current independent agents. Since brokers and agents are already researching online to find the information they want, instead of trying to grab their attention at the wrong time – like with a pop-up ad on an unrelated YouTube video – provide informational content on your website for independent agents to find when they’re ready.

However, creating and publishing insurance content isn’t a one-time event. Here’s what your Brand needs to know to successfully navigate the insurance content marketing marathon.

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Jim FlynnJim Flynn

How to Successfully Implement Inbound Marketing for Your Insurance Brand

Are you looking for ways to freshen up your insurance marketing strategy? Perhaps you’ve heard about inbound marketing and how it can help grow your insurance Brand, but you’re not sure where to begin. If this sounds like you, then you’re in the right place

The following four steps will give you a firm foundation in inbound marketing methodologies to help you navigate the basics of planning and implementing an inbound marketing campaign for your insurance organization.

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Jim FlynnJim Flynn

3 Powerful SEO Tips For Your Insurance Brand

When independent agents have a question, where do they turn to first? The Internet. Whether they have a question about a specific policy or are looking at insurance carrier reviews, agents are searching online to find answers. For your insurance Brand to successfully connect with these agents in each stage of the buyer's journey, one of the fundamental components of inbound marketing comes into play: Search Engine Optimization (SEO).

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Jim FlynnJim Flynn

What Your Insurance Brand Needs to Know About Building Agent Personas

Combining your knowledge of the marketing funnel with agent personas allows your insurance Brand to gain valuable insights to your target market. Doing so also gives you a better understanding of where to focus your insurance organization’s time, money and resources to attract the right independent agents, which will lead to increasing agent volume. But wait – what exactly are agent personas?

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Jim FlynnJim Flynn

Insurance Marketing: Gaining Trust with User-Generated Content

Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. But did you know that there’s more to content marketing than your email newsletter and insurance blog? Since content is a vital part of nurturing agents’ awareness and engagement with your insurance Brand, and your organization needs to consider including user-generated content as part of your inbound marketing strategy.

Here’s everything you need to know to effectively incorporate user-generated content into your insurance marketing strategy, and why you need to.

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Jim FlynnJim Flynn

3 Things Your Insurance Brand Can Learn From Your Competition

There are several ways to grow and improve your insurance Brand's marketing strategies, and looking internally isn’t the only option. Instead, take time to look outwards and examine your competition. Are their marketing campaigns working? How do you stack up? By performing this analysis, you can discover your Brand’s distinction and develop better marketing strategies.

With that in mind, here are 3 clever things your insurance Brand can learn from your competition.

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Jim FlynnJim Flynn

How Relationship Marketing in the Insurance Industry will Increase ROI

After a quick scan of your local insurance market, you may wonder how you can get your Brand to resonate with an industry that’s so saturated. With every other independent insurance agent using some variation of the same marketing strategies you are, how can you create Brand awareness and generate demand for your line of insurance products so that you can improve your bottom line? The answer: relationship marketing. 

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Jim FlynnJim Flynn

6 Engaging Insurance Content Marketing Ideas to Use Today

We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are six creative content marketing ideas and tips to use for your insurance Brand.

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Jim FlynnJim Flynn

5 Branding Tips to Differentiate Your Insurance Brand

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your insurance Brand; however, there’s so much more to it. Your insurance Brand is your identity: everything that comes to people’s minds when they hear your name. This could be your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire company, and it demonstrates to agents what they can expect from you and why you’re different from everyone else.

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Jim FlynnJim Flynn

Insurance Marketing: 4 Ways to Increase ROI with Inbound Marketing

When was the last time you searched for an answer online? Most likely your answer is today. Perhaps it was an online search that even led you to this particular post.

Today, countless agents have become numb to advertisements. This reality - coupled with the growing number of available content options - makes the difficult job of increasing your ROI even harder. However, instead of focusing your efforts on attracting agents’ attention with flashy advertisements, you should be allowing potential clients to find you using inbound marketing methodology. Here are four ways you can use inbound marketing to increase your ROI.

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Jim FlynnJim Flynn

3 Ways to Use Your Digital Marketing Strategy to Convert Agents

Increasing agent volume and loyalty is the core of your insurance marketing strategy. Whether you're building Brand awareness, promoting a new service or sharing a client success story, your insurance agency is focused on attracting new and returning independent agents. Your digital marketing strategy is essential in making that happen.

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Jim FlynnJim Flynn

Your Insurance Brand Needs To Be Using Inbound Marketing Right Now

Inbound marketing is a crucial marketing component in this digital era. While inbound excels at driving sales and proving return on investment (ROI), did you know it can also enhance Brand differentiation?

How Brands are developed and how people interact with them has changed remarkably because of the internet. Insurance Brands need to be tactful and attentive to keep themselves afloat, and the internet offers many tools to help.

Now, every Brand has the same opportunity to leverage their voice and find success. But the key to successful inbound marketing is understanding how to do it.

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Jim FlynnJim Flynn

Convert More Visitors into Agents with Secondary CTAs

Strong calls-to-action (CTAs) are vital tools in your inbound marketing arsenal. Without them, your insurance Brand is missing out on opportunities to increase agent volume. How will you convert visitors into loyal agents? What will entice them to subscribe to your blog? How will you prompt visitors to download a brochure? Calls-to-action. They're essential to your insurance marketing strategy by opening the door to new agents and providing guidance throughout their search and decision process.

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Jim FlynnJim Flynn

Using the Marketing Funnel to Convert Visitors into Clients

Inbound marketing has the ability to bring visitors to your agency’s website and further their interest in your insurance Brand. However, there’s a lot more to inbound marketing than just producing valuable content and placing it strategically on your website. In order to benefit from this opportunity and turn visitors into clients, your insurance agency must understand the different stages of the marketing funnel, and how it affects agents’ decision-making process. After mastering this, you’ll start increasing conversion rates.

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Jim FlynnJim Flynn

5 Real Benefits of Blogging Your Insurance Company Can’t Ignore

It should come as no surprise to you that blogging is beneficial to your organization. In fact, the more you blog, the better it is for your insurance company. The following are 5 benefits of blogging that impact your insurance marketing efforts.

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Jim FlynnJim Flynn

5 Disruptive Email Marketing Techniques That Generate Insurance Leads

Developing new insurance leads can be challenging in today’s digital market. Many new clients are looking for a good deal, while others act on the first insurer they notice an ad for online. How can today’s insurance broker or agent reach the right audience at the right moment, and deliver an outstanding message that achieves their lead generation goals? Believe it or not, it all starts with the right email marketing techniques.

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Jim FlynnJim Flynn

Hockey's Cold and the Insurance Market is Hot: Inbound Marketing is a Game-Changer

Hockey fans are unlike any other. They support their favorite Brand with pride and trash talk their opponents at every opportunity. They count down the days until the Stanley Cup and plan their work schedules around game days. Agreeing on the MVP in the league is a never-ending conversation. But one thing all hockey fans secretly (or not so secretly) love is…the fighting! Hockey is arguably one of the most aggressive sports in existence. Players can be seriously injured, and even coaches and spectators have been known to sustain a few injuries.

Like any other business, sports venues have some unusual risks and carry a wide array of insurance, from liability to property insurance. So if you are an agent or a carrier that is strong in a niche like this – or one of many others – how do you differentiate your Brand as having deep expertise?

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Jim FlynnJim Flynn

How to Avoid Social Media Liabilities in Insurance Marketing

The adage “all publicity is good publicity” doesn’t bode well with the insurance industry. As an insurance expert, your audience makes buying decisions based on your credibility and your ability to be a trustworthy insurance provider. Beyond that, you are held to legal requirements unlike other professionals. With your reputation on the line, it’s essential that you avoid social media liabilities in insurance marketing.

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Jim FlynnJim Flynn

Insurance Content Marketing: Blog Strategically in 2017

These days, most insurance agents and marketing departments have a blog. Everyone recognizes the value of blogging, but most people are blogging incorrectly. They have a blog just to say they have a blog, and the content found on their blogs isn't helpful. In most cases, they dish out information many people know already. That’s not blogging strategically, and that type of blogging won’t convert your visitors into valuable clients and agents.

In 2017, if you are relying on your content marketing strategy for the win, then you have to hone and develop your most valuable playeryour insurance blog.

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Jim FlynnJim Flynn