Insurance Brand Growth Blog

Your Insurance Brand Doesn't Need a Press Release For Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than  one billion websites  online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

How Your Company Culture Affects Your Insurance Marketing

The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your insurance organization has one. If you do have a defined culture, that internal activity doesn't affect your insurance Brand's marketing strategy, right? 

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Hult MarketingHult Marketing

5 Ways to Boost Engagement on Social Media

In today's marketing world, social media is a catalyst for any insurance brand's growth. If done right, social media boosts Brand awareness and increases conversions.

Social Media is vital in promoting your insurance Brand and many people think getting the right content on these channels is what gets you conversions. But the key to social media success is engagement. Check out these five tips for increasing social media engagement to achieve growth for your insurance Brand. 

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Hult MarketingHult Marketing

Building Sales Velocity for Your Niche Insurance Brand: Don’t Forget Human-to-Human

We are often asked to peek ‘under the tent’ of diverse groups of companies in the insurance industry. Usually, we are engaged to offer our guidance to help an insurance company hone their marketing and sales processes to be more methodical, measurable and ROI-focused. To give you some context, our work is often with Program Managers, Managing General Agents (MGA’s) and niche carrier products like: Builders Risk, Professional Liability, Lessor’s Risk, Vacation Rental, Medical Malpractice, etc. 

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Hult MarketingHult Marketing

Website Optimization, Landing Pages and Marketing Automation: 3 Best Practices for Insurance Marketing Success

Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.

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Hult MarketingHult Marketing

Aligning Your Organization, Creating Buyer Personas and the Role of Fresh Content: 3 Best Practices for Insurance Marketing Success

If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.

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Hult MarketingHult Marketing

Discovering the Truth, Beginning with ROI and Building an Evolving Strategy: 3 Best Practices for Insurance Marketing Success

Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.

Here are 3 best practices to get you started:

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Hult MarketingHult Marketing

Brand Development: A Must-Do for Your Insurance Brand

According to a J.D. Power study, 74 percent of buyers use insurer websites and aggregators for quotes and research before choosing an insurance provider. The study also found that among customers who switch insurance providers, fewer and fewer are doing so based on price alone.

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Hult MarketingHult Marketing

Social Media for Your Insurance Brand: 4 Tips to Get Started

For insurance companies, reputation is everything as your clients want to know that they can trust you in their times of need.   Social media for your insurance brand   is an excellent path to building your reputation and trust. If you're not sure where to start, here are 4   quick tips   to get you started.
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Hult MarketingHult Marketing

7 Game-Changing Marketing Tools Your Insurance Organization Needs

When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.

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Hult MarketingHult Marketing

3 Ways to Focus on Agents in Your Insurance Marketing

Attracting and retaining the best agents is an ongoing process that's central to your company's success. If you're not leveraging the power behind your insurance marketing to build connections with agents—not just customersyou may be missing out on the top talent. Here are 3 ways to focus on agents in your insurance marketing.

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Hult MarketingHult Marketing

Your Insurance Brand Doesn't Need a Press Release for Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than one billion websites online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

How-to: Identify Your Insurance Brand’s Customer Touchpoints

You may have started to think about what your Brand stands for and what sets it apart. Now, it's time to look outward. After all, if a Brand is built and nobody hears it, does it make a sound? 

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Hult MarketingHult Marketing

4 Website Navigation Tips to Increase Conversions for Your Insurance Brand

When an independent agent or broker visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those agents to achieve their goals. You can successfully do that by enhancing several aspects of your insurance website; however, there is one key component that is often overlooked - website navigation.

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Jim FlynnJim Flynn

Is Inbound Marketing Right for Your Insurance Brand?

Growing your insurance Brand can be difficult when your marketing efforts aren’t reaching independent agents and potential clients.

If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.

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Jim FlynnJim Flynn

Avoid These 5 Terrible Insurance Marketing Mistakes

When was the last time your insurance Brand updated its marketing strategy? The insurance marketplace is constantly evolving, and your organization’s marketing strategies can quickly become outdated.

From our experience, there are several common marketing mistakes that insurance Brands frequently make. To ensure that your Brand doesn’t fall prey to those same errors, adapt your marketing strategy to avoid these five disastrous mistakes.

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Jim FlynnJim Flynn

10 Insurance Website Tips to Increase Agent Adoption and Retention

Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your insurance website is a crucial part of your marketing strategy.

Our 10 quick tips will help you learn how to create a successful website for your insurance Brand that attracts and converts new agents and brokers, while building strong relationships with your Brand’s current independent agents.

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Jim FlynnJim Flynn

8 Email Marketing Tips to Differentiate Your Insurance Brand

Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Since email is a key function in inbound marketing, your insurance organization needs to be using it as part of your overall marketing strategy. However, with so many emails cluttering independent agents’ and brokers’ inboxes, your insurance Brand needs a way to catch their attention and avoid becoming “graymail.”

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Jim FlynnJim Flynn

6 Handy Marketing Tools and Resources to Grow Your Insurance Brand

Nowadays, there are hundreds of tools and resources available to help you successfully develop and execute your insurance Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your organization’s goals.

Here are 6 marketing tools that your insurance organization should know about.

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Jim FlynnJim Flynn

4 Steps to Generating Insurance Leads From Social Media

People’s attention spans are decreasing, but your insurance Brand still needs to capture the attention of independent agents, brokers and clients. You can do that through social media.

Since you know why your insurance Brand needs to be social media, the next step for your Brand is to know how to use it. From choosing a platform to developing copy, there are several aspects of social media that your insurance organization needs to consider when developing a strategy.

Following these four steps will help you create a solid social media marketing strategy for your insurance organization that will generate leads and increase agent adoption.

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Jim FlynnJim Flynn