Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.
Insurance Brand Growth Blog
If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.
Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
Here are 3 best practices to get you started:
According to a J.D. Power study, 74 percent of buyers use insurer websites and aggregators for quotes and research before choosing an insurance provider. The study also found that among customers who switch insurance providers, fewer and fewer are doing so based on price alone.
When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.
Attracting and retaining the best agents is an ongoing process that's central to your company's success. If you're not leveraging the power behind your insurance marketing to build connections with agents—not just customers—you may be missing out on the top talent. Here are 3 ways to focus on agents in your insurance marketing.
You may have started to think about what your Brand stands for and what sets it apart. Now, it's time to look outward. After all, if a Brand is built and nobody hears it, does it make a sound?
When an independent agent or broker visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those agents to achieve their goals. You can successfully do that by enhancing several aspects of your insurance website; however, there is one key component that is often overlooked - website navigation.
Growing your insurance Brand can be difficult when your marketing efforts aren’t reaching independent agents and potential clients.
If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.
When was the last time your insurance Brand updated its marketing strategy? The insurance marketplace is constantly evolving, and your organization’s marketing strategies can quickly become outdated.
From our experience, there are several common marketing mistakes that insurance Brands frequently make. To ensure that your Brand doesn’t fall prey to those same errors, adapt your marketing strategy to avoid these five disastrous mistakes.
Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your insurance website is a crucial part of your marketing strategy.
Our 10 quick tips will help you learn how to create a successful website for your insurance Brand that attracts and converts new agents and brokers, while building strong relationships with your Brand’s current independent agents.
Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Since email is a key function in inbound marketing, your insurance organization needs to be using it as part of your overall marketing strategy. However, with so many emails cluttering independent agents’ and brokers’ inboxes, your insurance Brand needs a way to catch their attention and avoid becoming “graymail.”
Nowadays, there are hundreds of tools and resources available to help you successfully develop and execute your insurance Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your organization’s goals.
Here are 6 marketing tools that your insurance organization should know about.
People’s attention spans are decreasing, but your insurance Brand still needs to capture the attention of independent agents, brokers and clients. You can do that through social media.
Since you know why your insurance Brand needs to be social media, the next step for your Brand is to know how to use it. From choosing a platform to developing copy, there are several aspects of social media that your insurance organization needs to consider when developing a strategy.
Following these four steps will help you create a solid social media marketing strategy for your insurance organization that will generate leads and increase agent adoption.
Whether this is your first time, or hundredth time, hearing about inbound marketing, you probably have a couple questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.
To help answer your insurance Brand’s inbound marketing questions, here are answers to 10 frequently asked questions.
In the fast-paced world of marketing, social media isn’t a new channel anymore. However, social media is constantly evolving and thus becoming increasingly more important to utilize as part of your insurance Brand’s marketing strategy. Whether your organization already uses social media or not, these seven facts prove why your insurance organization needs to be on social media right now.
Nowadays, the first impression of your insurance Brand agents and brokers get is your website. In order to increase agent retention and adoption, it’s important for your insurance website to leave a good impression. Keeping your organization’s website design up-to-date is key, but there are many other important features that your insurance Brand needs to include on your website as well.
Integrating these three elements into your website strategy can enhance your insurance organization’s inbound marketing strategy while simultaneously helping your Brand increase agent adoption and retention.
Content marketing is a fundamental component of inbound marketing. It has the potential to increase agent volume while simultaneously building relationships with your current independent agents. Since brokers and agents are already researching online to find the information they want, instead of trying to grab their attention at the wrong time – like with a pop-up ad on an unrelated YouTube video – provide informational content on your website for independent agents to find when they’re ready.
However, creating and publishing insurance content isn’t a one-time event. Here’s what your Brand needs to know to successfully navigate the insurance content marketing marathon.