Insurance Brand Growth Blog

Building Sales Velocity for Your Niche Insurance Brand: Don’t Forget Human-to-Human

We are often asked to peek ‘under the tent’ of diverse groups of companies in the insurance industry. Usually, we are engaged to offer our guidance to help an insurance company hone their marketing and sales processes to be more methodical, measurable and ROI-focused. To give you some context, our work is often with Program Managers, Managing General Agents (MGA’s) and niche carrier products like: Builders Risk, Professional Liability, Lessor’s Risk, Vacation Rental, Medical Malpractice, etc. 

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Website Optimization, Landing Pages and Marketing Automation: 3 Best Practices for Insurance Marketing Success

Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.

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Aligning Your Organization, Creating Buyer Personas and the Role of Fresh Content: 3 Best Practices for Insurance Marketing Success

If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.

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Discovering the Truth, Beginning with ROI and Building an Evolving Strategy: 3 Best Practices for Insurance Marketing Success

Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.

Here are 3 best practices to get you started:

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Brand Development: A Must-Do for Your Insurance Brand

According to a J.D. Power study, 74 percent of buyers use insurer websites and aggregators for quotes and research before choosing an insurance provider. The study also found that among customers who switch insurance providers, fewer and fewer are doing so based on price alone.

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Social Media for Your Insurance Brand: 4 Tips to Get Started

For insurance companies, reputation is everything as your clients want to know that they can trust you in their times of need.   Social media for your insurance brand   is an excellent path to building your reputation and trust. If you're not sure where to start, here are 4   quick tips   to get you started.
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7 Game-Changing Marketing Tools Your Insurance Organization Needs

When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.

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3 Ways to Focus on Agents in Your Insurance Marketing

Attracting and retaining the best agents is an ongoing process that's central to your company's success. If you're not leveraging the power behind your insurance marketing to build connections with agents—not just customersyou may be missing out on the top talent. Here are 3 ways to focus on agents in your insurance marketing.

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Your Insurance Brand Doesn't Need a Press Release for Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than one billion websites online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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How-to: Identify Your Insurance Brand’s Customer Touchpoints

You may have started to think about what your Brand stands for and what sets it apart. Now, it's time to look outward. After all, if a Brand is built and nobody hears it, does it make a sound? 

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