Insurance Brand Growth

Hockey's Cold and the Insurance Market is Hot: Inbound Marketing is a Game-Changer

Hockey fans are unlike any other. They support their favorite Brand with pride and trash talk their opponents at every opportunity. They count down the days until the Stanley Cup and plan their work schedules around game days. Agreeing on the MVP in the league is a never-ending conversation. But one thing all hockey fans secretly (or not so secretly) love is…the fighting! Hockey is arguably one of the most aggressive sports in existence. Players can be seriously injured, and even coaches and spectators have been known to sustain a few injuries.

Like any other business, sports venues have some unusual risks and carry a wide array of insurance, from liability to property insurance. So if you are an agent or a carrier that is strong in a niche like this – or one of many others – how do you differentiate your Brand as having deep expertise?

Read Article  
Jim FlynnJim Flynn

How to Avoid Social Media Liabilities in Insurance Marketing

The adage “all publicity is good publicity” doesn’t bode well with the insurance industry. As an insurance expert, your audience makes buying decisions based on your credibility and your ability to be a trustworthy insurance provider. Beyond that, you are held to legal requirements unlike other professionals. With your reputation on the line, it’s essential that you avoid social media liabilities in insurance marketing.

Read Article  
Jim FlynnJim Flynn

Insurance Content Marketing: Blog Strategically in 2017

These days, most insurance agents and marketing departments have a blog. Everyone recognizes the value of blogging, but most people are blogging incorrectly. They have a blog just to say they have a blog, and the content found on their blogs isn't helpful. In most cases, they dish out information many people know already. That’s not blogging strategically, and that type of blogging won’t convert your visitors into valuable clients and agents.

In 2017, if you are relying on your content marketing strategy for the win, then you have to hone and develop your most valuable playeryour insurance blog.

Read Article  
Jim FlynnJim Flynn

5 Components for a Successful Insurance Content Marketing Strategy

Creating content is a key element of your insurance marketing efforts, which is critically important to your overall business strategy. With so much riding on crafting effective content, you simply can’t afford to get it wrong.

Fortunately, developing a successful content marketing strategy isn’t as abstract as people think. By mastering the following 5 components, you can develop a winning content strategy for your insurance Brand.

Read Article  
Jim FlynnJim Flynn

5 Effective Insurance Lead Generation Strategies

The tried-and-true method of paying for insurance leads is no longer effective. And, although still in practice, cold calling requires too much of your time. As an insurance marketer or owner of an insurance agency, driving leads through inbound marketing is effective, automatic and seamless — when done correctly.

At Hult Marketing, we’ve tried a number of lead generation strategies; however, the following 5 insurance lead generation strategies are the cream of the crop when you are trying to find the perfect recipe for your inbound marketing campaigns.

Read Article  
Jim FlynnJim Flynn

How to Perform Online Reputation Management for Your Insurance Brand

Before you make a big purchase, what is one of the first things you do? If you are like most consumers, you probably start by searching online. Whether you’re shopping for gym shoes or deciding on a new restaurant, consumers turn to Google to find reviews for products and services they are considering buying. 

In fact, 76% of people use online reviews to help them make purchasing decisions. Even more surprising is that positive reviews directly cause an increase in revenue for organizations. So how can your insurance organization use client reviews to drive an increase in lead generation? By having an online reputation management strategy in place, your insurance Brand can generate and manage reviews to help aide prospects during their decision-making process.

Read Article  
Jim FlynnJim Flynn

5 Tips to Grab Agents' Attentions With Landing Page Headlines

Question: What caught your attention and enticed you to click and open this blog post?

Odds are, it was the headline that sparked your interest. Headlines are one of the most powerful tools in your marketing toolkit when it comes to attracting and converting leads. But, this concept isn’t just for blog posts. Writing compelling headlines is vital to each function of your inbound marketing strategy, including your landing pages. Landing pages are a single web page that are targeted around one specific offer. Without capitalizing on the opportunity to grab users' attentions with your offer, you miss out on converting visitors to leads. Using intriguing and effective landing page headlines have the power to transform your pages from missed opportunities to lead generating machines.

Read Article  
Jim FlynnJim Flynn

Promote Your Insurance Brand with Google My Business

Google My Business is a must-have resource for insurance marketing. With many insurance agents and clients relying on local search to learn more about insurance, Google My Business is an easy-to-use inbound marketing tool that places your insurance organization in prime territory in search engine results pages (SERPs).

Read Article  
Jim FlynnJim Flynn

SEO Tips to Increase Traffic to Your Insurance Website

With the fate of the Affordable Care Act (ACA) in the air, now is the perfect time for your insurance agency to be the go-to source for your clients’ insurance needs. This transitional period is an opportunity for your organization to gain new clients, and increasing traffic to your website is the best way to attract and convert customers. But, how do you actually create this increase in website traffic? By utilizing the following SEO tips, you will ensure visitors are finding your content during their searches, generating more online traffic and new clients for your insurance Brand.

Read Article  
Jim FlynnJim Flynn

Implement the Buyer's Journey Into Your Insurance Marketing Strategy

The web plays a huge role in the way agents receive insurance-related information today. Take a moment to think back to the last business decision you made. You most likely started with Google, searched your questions, read a few articles, and developed an understanding of possible solutions that you would then use to discuss with coworkers and other colleagues. You were able to answer your questions within minutes – a process that used to take days (or even weeks) a decade ago. 

This process that independent agents take before deciding on an insurance broker is better known as the buyer’s journey. Understanding the path agents take before calling your sales team is vital to converting leads. Allow your organization to become a part of this journey by creating content that targets prospects at each stage. To paint a better picture, we mapped out each stage of the buyer’s journey to help you build out an insurance marketing strategy that brings more agents to your organization.

Read Article  
Jim FlynnJim Flynn