Insurance Brand Growth Blog

7 Game-Changing Marketing Tools Your Insurance Organization Needs

When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.

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Hult MarketingHult Marketing

3 Ways to Focus on Agents in Your Insurance Marketing

Attracting and retaining the best agents is an ongoing process that's central to your company's success. If you're not leveraging the power behind your insurance marketing to build connections with agents—not just customersyou may be missing out on the top talent. Here are 3 ways to focus on agents in your insurance marketing.

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Hult MarketingHult Marketing

Your Insurance Brand Doesn't Need a Press Release for Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than one billion websites online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

How-to: Identify Your Insurance Brand’s Customer Touchpoints

You may have started to think about what your Brand stands for and what sets it apart. Now, it's time to look outward. After all, if a Brand is built and nobody hears it, does it make a sound? 

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Hult MarketingHult Marketing

4 Website Navigation Tips to Increase Conversions for Your Insurance Brand

When an independent agent or broker visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those agents to achieve their goals. You can successfully do that by enhancing several aspects of your insurance website; however, there is one key component that is often overlooked - website navigation.

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Jim FlynnJim Flynn

Is Inbound Marketing Right for Your Insurance Brand?

Growing your insurance Brand can be difficult when your marketing efforts aren’t reaching independent agents and potential clients.

If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.

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Jim FlynnJim Flynn

Avoid These 5 Terrible Insurance Marketing Mistakes

When was the last time your insurance Brand updated its marketing strategy? The insurance marketplace is constantly evolving, and your organization’s marketing strategies can quickly become outdated.

From our experience, there are several common marketing mistakes that insurance Brands frequently make. To ensure that your Brand doesn’t fall prey to those same errors, adapt your marketing strategy to avoid these five disastrous mistakes.

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Jim FlynnJim Flynn

10 Insurance Website Tips to Increase Agent Adoption and Retention

Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your insurance website is a crucial part of your marketing strategy.

Our 10 quick tips will help you learn how to create a successful website for your insurance Brand that attracts and converts new agents and brokers, while building strong relationships with your Brand’s current independent agents.

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Jim FlynnJim Flynn

8 Email Marketing Tips to Differentiate Your Insurance Brand

Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Since email is a key function in inbound marketing, your insurance organization needs to be using it as part of your overall marketing strategy. However, with so many emails cluttering independent agents’ and brokers’ inboxes, your insurance Brand needs a way to catch their attention and avoid becoming “graymail.”

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Jim FlynnJim Flynn

6 Handy Marketing Tools and Resources to Grow Your Insurance Brand

Nowadays, there are hundreds of tools and resources available to help you successfully develop and execute your insurance Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your organization’s goals.

Here are 6 marketing tools that your insurance organization should know about.

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Jim FlynnJim Flynn

4 Steps to Generating Insurance Leads From Social Media

People’s attention spans are decreasing, but your insurance Brand still needs to capture the attention of independent agents, brokers and clients. You can do that through social media.

Since you know why your insurance Brand needs to be social media, the next step for your Brand is to know how to use it. From choosing a platform to developing copy, there are several aspects of social media that your insurance organization needs to consider when developing a strategy.

Following these four steps will help you create a solid social media marketing strategy for your insurance organization that will generate leads and increase agent adoption.

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Jim FlynnJim Flynn

10 Inbound Marketing FAQ Answered for Your Insurance Brand

Whether this is your first time, or hundredth time, hearing about inbound marketing, you probably have a couple questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.

To help answer your insurance Brand’s inbound marketing questions, here are answers to 10 frequently asked questions.

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Jim FlynnJim Flynn

7 Reasons For Your Insurance Brand to be on Social Media Right Now

In the fast-paced world of marketing, social media isn’t a new channel anymore. However, social media is constantly evolving and thus becoming increasingly more important to utilize as part of your insurance Brand’s marketing strategy. Whether your organization already uses social media or not, these seven facts prove why your insurance organization needs to be on social media right now.

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Jim FlynnJim Flynn

3 Ways to Use Your Insurance Website to Increase Agent Retention and Adoption

Nowadays, the first impression of your insurance Brand agents and brokers get is your website. In order to increase agent retention and adoption, it’s important for your insurance website to leave a good impression. Keeping your organization’s website design up-to-date is key, but there are many other important features that your insurance Brand needs to include on your website as well.

Integrating these three elements into your website strategy can enhance your insurance organization’s inbound marketing strategy while simultaneously helping your Brand increase agent adoption and retention.

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Jim FlynnJim Flynn

Everything Your Insurance Brand Needs to Know About the Content Marketing Marathon

Content marketing is a fundamental component of inbound marketing. It has the potential to increase agent volume while simultaneously building relationships with your current independent agents. Since brokers and agents are already researching online to find the information they want, instead of trying to grab their attention at the wrong time – like with a pop-up ad on an unrelated YouTube video – provide informational content on your website for independent agents to find when they’re ready.

However, creating and publishing insurance content isn’t a one-time event. Here’s what your Brand needs to know to successfully navigate the insurance content marketing marathon.

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Jim FlynnJim Flynn

How to Successfully Implement Inbound Marketing for Your Insurance Brand

Are you looking for ways to freshen up your insurance marketing strategy? Perhaps you’ve heard about inbound marketing and how it can help grow your insurance Brand, but you’re not sure where to begin. If this sounds like you, then you’re in the right place

The following four steps will give you a firm foundation in inbound marketing methodologies to help you navigate the basics of planning and implementing an inbound marketing campaign for your insurance organization.

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Jim FlynnJim Flynn

3 Powerful SEO Tips For Your Insurance Brand

When independent agents have a question, where do they turn to first? The Internet. Whether they have a question about a specific policy or are looking at insurance carrier reviews, agents are searching online to find answers. For your insurance Brand to successfully connect with these agents in each stage of the buyer's journey, one of the fundamental components of inbound marketing comes into play: Search Engine Optimization (SEO).

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Jim FlynnJim Flynn

What Your Insurance Brand Needs to Know About Building Agent Personas

Combining your knowledge of the marketing funnel with agent personas allows your insurance Brand to gain valuable insights to your target market. Doing so also gives you a better understanding of where to focus your insurance organization’s time, money and resources to attract the right independent agents, which will lead to increasing agent volume. But wait – what exactly are agent personas?

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Jim FlynnJim Flynn

Insurance Marketing: Gaining Trust with User-Generated Content

Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. But did you know that there’s more to content marketing than your email newsletter and insurance blog? Since content is a vital part of nurturing agents’ awareness and engagement with your insurance Brand, and your organization needs to consider including user-generated content as part of your inbound marketing strategy.

Here’s everything you need to know to effectively incorporate user-generated content into your insurance marketing strategy, and why you need to.

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Jim FlynnJim Flynn

3 Things Your Insurance Brand Can Learn From Your Competition

There are several ways to grow and improve your insurance Brand's marketing strategies, and looking internally isn’t the only option. Instead, take time to look outwards and examine your competition. Are their marketing campaigns working? How do you stack up? By performing this analysis, you can discover your Brand’s distinction and develop better marketing strategies.

With that in mind, here are 3 clever things your insurance Brand can learn from your competition.

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Jim FlynnJim Flynn