Your website is more vital to your insurance marketing strategy than ever before. It allows you to cut through the noise and become consumer facing at the right time and place. Gone are the days of creating an ad, placing it on a billboard, and hoping that it pays dividends to your insurance Brand.
Now, marketers have the opportunity to reach millions of consumers at the click of a button, and increase revenue-generating efforts through effective and engaging websites.
But, how do you ensure that you are building a website that will generate the results you deserve? It may seem difficult to break through the internet clutter, attract visitors to your site, and have them engage with your Brand. With the right tools, you can build an insurance website that generates revenue and builds your customer database.
To help you get started, we have compiled a list of 4 ways to ensure you are operating a revenue-generating website.
1. Utilize Search Engine Optimization (SEO) Tools
Having a website means more than just having an online presence. Without implementing SEO tools, how can you ensure visitors will find your website? Spend time building inbound links, using effective keywords, creating title and meta tags, implementing an XML sitemap, and having a permanent 301 redirect. These tools will allow your insurance Brand to increase its ranking in your prospective customers’ search results and bring traffic to your website, ultimately driving conversions and revenue.
2. Design for the Eye, Build for the User
Once you have visitors on your website, make sure you keep their attention and direct them to navigate with calls-to-action (CTAs) that spark their interest and make them click to learn more. Also, use navigation tools like tabs, search bars, filters, and interactive features to get them engaged. Although the end goal is to increase engagement, maintain consistency by using page templates that compliment each other, and stay away from bold colors or images. They may seem attractive on the surface, but it may not produce a top-notch user experience for prospective customers. The design and usability of your site is important in attracting visitors and getting them to find the information they are looking for. Besides, the first impression for your insurance website is always the most important.
3. Creating Engaging Content
When creating content for your insurance marketing strategy, use a clear message and focus on educating and providing value to your visitors—not just selling them your services. They came to your website to learn more about your organization. Provide them with the educational content they crave, and don’t push them away with a sales pitch. By creating engaging content, you differentiate your insurance Brand as a leader in the market.
4. Close the Deal
Now that your visitor has navigated through your site and viewed your content, you can close the deal, convert your visitor from a prospect to a lead, and generate revenue for your insurance Brand. This is important to building your contact database and creating a revenue generating website. Add effective CTAs to your website to direct visitors to landing pages that provide a specific offer, and lead them to a form where they can fill out their contact information in exchange for your offer. This will allow you to generate more leads, and eventually convert them to customers.
Utilizing these 4 tips will allow your insurance website to generate revenue for your organization. You will see an improvement in the amount of traffic you drive to your site, as well as an increase in the interaction amongst your visitors. Overall, this will increase your bottom-line and create a more satisfied user experience.
For more information about generating revenue through your Brand’s website, download our free eBook, Inbound Marketing Necessities for a Revenue-Generating Website. This eBook will teach you how to make the most out of your website, including how to improve your design, usability, content, and conversion rates to generate more revenue for your insurance Brand.
A quality website is important to your bottom-line. Let's touch base and I will put the Hult Team’s experience to work for you. You can contact me at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your insurance Brand.