Reaching out to your insurance audience is one of the best things for your insurance marketing campaign -- but what’s the best way to do it? You can’t be everywhere at once, but you still want to add a personal touch to your business, something so many customers are looking for in services today. The insurance business is personal: your company provides a key service that helps keep your clients and customers as well as their assets and families safer.
Insurance Brand Growth Blog
The insurance industry relies on a few different things to gain and retain clients: trust, education, and value. Your clients want to know what you can give them that other insurance companies can’t, or at least that you can live up to their past great insurance experiences (and avoid any snafus they’ve had over the years).
Niche insurance is a burgeoning industry -- sometimes it's much easier to address your clients’ concerns when you have a niche client base. However, you may have a harder time coming up with relevant, interesting blog posts that address every aspect of your clients’ insurance needs and interests. For niche insurance, thought leadership marketing is one of the best ways to target and hold your clients’ interest using blog posts. Let’s take a look at thought leadership marketing, what it is, and how it can drive interest in, and readership of, your blog posts.
Who you know is as important today as what you know -- and who your business contacts and clients know is even more important than that, especially in the insurance industry. Today, referrals are the best way to do business, mainly because all our devices and screens are overrun with ads and marketing pieces most of us don’t have time to read or investigate.
Whether or not you spend a lot of time on the Internet or just enough to keep your business going, you’ve heard of social media. What you may not know is that using social media to promote your business and make local connections can really boost your business referrals and clientele, increasing your bottom line quickly and efficiently. You may be using one or two social media networks now in order to get the word out about your business, but are you using them efficiently? Let’s take a look at social media, what it’s for, and how it can help you grow your insurance business.
Your delighted customers are your best advertisements – when a customer shares their experience with others, it is like a personal recommendation and plays a significant role in the decision-making process. At one time, this “sharing” was done via word-of-mouth, but it is now done online, via reviews. Reviews enhance trust, provide social proof, and actually act as a personal recommendation, even when the reviewer and reader don’t know one another at all.
As an insurance agency manager, your website content is becoming more and more important whether you focus efforts on it or not. That is to say, more and more people are relying on online information to make decisions about products and services. This means that your website content and the way you use it for marketing is also becoming a large part of how people learn about and interpret your business and insurance offerings. Let’s take a look at marketing, content marketing, and how content marketing can increase your business and bottom line.
With more than 3 billion people around the world using social media at least once a month, and the average American spending just over two hours per day on social media, it is clear that all industries should be on social in some capacity or another.
Smartphones have become increasingly popular tools for communication, searching the Internet, to use as a camera, to manage health and medical information, to manage online banking, and to make purchases. So it is no surprise, that given the amount of time we’re all spending on our phones, businesses have had to cultivate a mobile approach to marketing their brand.
Whether your insurance company is planning for a website refresh or an entire redesign, it can be a time consuming process, that if not well executed, can leave you right where you started. Avoiding this largely depends on how prepared your team is and if you follow the right steps that will lead you to success. There are a lot of different aspects to a website redesign that you may not be considering, that are crucial to the success of the website.
For years, one of the most important types of marketing was word-of-mouth. Today, social media marketing is the new word-of-mouth marketing. One incredible or incredibly awful post can spread like wildfire in a matter of seconds, ultimately leading to great success or failure. Not having an online presence though, could be the ultimate failure, which is why growing your insurance Brand using social media marketing is vital in the world of business today.
The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your insurance organization has one. If you do have a defined culture, that internal activity doesn't affect your insurance Brand's marketing strategy, right?
In today's marketing world, social media is a catalyst for any insurance brand's growth. If done right, social media boosts Brand awareness and increases conversions.
Social Media is vital in promoting your insurance Brand and many people think getting the right content on these channels is what gets you conversions. But the key to social media success is engagement. Check out these five tips for increasing social media engagement to achieve growth for your insurance Brand.
We are often asked to peek ‘under the tent’ of diverse groups of companies in the insurance industry. Usually, we are engaged to offer our guidance to help an insurance company hone their marketing and sales processes to be more methodical, measurable and ROI-focused. To give you some context, our work is often with Program Managers, Managing General Agents (MGA’s) and niche carrier products like: Builders Risk, Professional Liability, Lessor’s Risk, Vacation Rental, Medical Malpractice, etc.
Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.
If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.
Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
Here are 3 best practices to get you started:
According to a J.D. Power study, 74 percent of buyers use insurer websites and aggregators for quotes and research before choosing an insurance provider. The study also found that among customers who switch insurance providers, fewer and fewer are doing so based on price alone.