Numbers matter when it comes to your insurance agency. When you set a goal to sell ‘x’ number of policies throughout the year, measuring where you ended the year will show you how effective your strategy was during that period. If you hit your target, then it’s safe to say your strategy is working; however, if you missed your goal, then your strategy for leads may need some tweaking.
The same premise applies to content marketing for insurance. You can measure the return on investment (ROI) of content marketing by measuring where you started based on where you are now.