When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.
1. Landing Pages
Your landing pages should be customized for the message you are trying to convey to your customers. The more targeted your landing pages are, the better chance you have of converting prospects into leads. Also – the number of landing pages matters. Companies that increase their landing pages from 10 to 15 see a 55% increase in leads. Every campaign that you have should be paired with a customized landing page.
Calls-to-action (CTAs) play a critical role in converting site visitors into leads, and they take up little space on your webpage. A CTA that catches the user’s eye is easy to create and extremely valuable for your insurance organizations it moves potential customers though your sales funnel, converting those visitors to leads.
Your emails should be customized to your buyer personas. Sending emails, with the right content to the right subscribers makes you look like an insurance marketing hero. Your prospects have questions and when you provide them with valuable, concise information, you solidify your insurance Brand as a thought leader. Also – don’t forget to include social media links in your emails so your prospects can share that information with their followers.
Today’s consumer does research online and (typically) makes more educated buying decisions. When a potential customer goes online searching for products and services similar to the ones you sell, you want to be at the top of their search results. Blogging helps you come up higher in organic search and shows your potential clients the value of your insurance Brand.
5. Paid Online Media
Paid search is the most targeted and highest converting form of online media marketing. You are able to target your message to people when and where they are looking.
6. Social Media
Social Media is one of the best ways to strengthen the relationship you have with your clients. Share your blog posts, white papers, seminars, potluck photos, and more with your followers. Always give them the opportunity to contribute to the conversation by asking for their opinion! Use social media to your insurance Brand’s benefit by responding to all messages, comments and concerns in a timely manner.
7. Marketing Analytics.
The final tool in your strategy is marketing analytics. Analytics help you see which campaigns were the most successful and provide insights on the ROI your efforts provided. You’ll be able to see, in real time, what’s working and what isn’t, and make improvements along the way.
To better understand these 7 tools and for more tips on how to integrate them into your insurance Brand’s marketing strategy, download our free eBook Build an Unbeatable Brand.
Inbound marketing is the key to insurance Brand growth. Let's chat so we can put the Hult Team’s experience to work for you. You can reach me at 309-673-8191 or firstname.lastname@example.org, and together, we can grow your insurance Brand with inbound marketing.