With more than 3 billion people around the world using social media at least once a month, and the average American spending just over two hours per day on social media, it is clear that all industries should be on social in some capacity or another.
Although many industries have jumped on the social media bandwagon, the insurance industry has been slow to start. While making the commitment to make social media a priority for your insurance company can be a difficult one, it’s a very important one. Learn and allow these 5 key strategies be a guideline to get your company’s social media up and running the right way.
1. Learn content strategies that drive engagement and website traffic
By doing something simple such as adding social media sharing buttons to your website’s content, you’re providing an effortless way to spread your content to your customers and potential customers’ own networks. Other methods include driving your audience to your landing pages and promoting your blog posts through social, which will assist in capturing leads.
2. Discover how to effectively use social media channels to convert social media visitors into prospects and prospects into new customers
Creating an effective Social Media Content Calendar is the first step in creating an effective social strategy. A content calendar is a shareable resource that everyone on your team can access and use for planning. It helps identify the types of posts and how many posts your team will create. Plan the components of each post including adding links and SEO (Search Engine Optimization) keywords. Then, schedule your posts to maintain a thoughtful strategy and to stay consistent by using marketing tools such as Hootsuite and HubSpot.
3. Understand key strategies necessary to disarm negative posts
Create a strategy on how to react, including setting up measures to catch negative comments immediately, assigning one person to deal with these matters, and providing an understanding, thoughtful response that is fitting to your company. Also, learn the logistics to blocking or reporting someone on each social media platform in case a situation arises where your social accounts are being spammed.
4. Find new ways to use social media as a must have, not just a feel good
Share important information with your customers and have them learn to rely on your posts for updates on various company happenings. Highlight your team and give your customer a look inside your company.
5. Determine strategies to monetize your social media efforts and calculate an ROI for your efforts
Consistently link back to a lead capture tool by linking social content to landing pages and blog posts with CTAs to measure your lead conversions and calculate a ROI for your efforts. Tracking your organic and paid social efforts will also help you measure success.
Overall, it is important to remember that your insurance company’s social media presence should not serve as an epicenter for turmoil and angst, rather it should serve as a driver for establishing your company’s Brand authority and driving volume.
Let's chat and put the Hult Team’s experience to work for you. Feel free to reach me at 309-673-8191 or firstname.lastname@example.org, and together, we can grow your insurance Brand.