Marketing can be a challenge for niche insurance companies, because your audience must be specific to the type of insurance your business sells. As a niche insurance business owner, you want your services to be targeted to the people most likely to purchase your insurance, right?
If this sounds like your business, you may want to take a look at email marketing, a direct, easy way to contact interested clients who are in the market for and actively seeking niche insurance services. Hult's goal is to work as your partner to create this type of Inbound Marketing initiative, catered to your clients.
In this article, we’ll discuss what email marketing is, the best types of email marketing out there, and how you can best incorporate it into your business.
What is Email Marketing?
Email marketing is sending a commercial or marketing message through email. Email marketing typically sends out the same email to a group of people interested in your insurance services in your niche. Marketing emails usually contain one or all of the following:
Advertisements and information
These emails help build brand loyalty, trust, and awareness in people or organizations who are likely to need your type of niche insurance. When sent to your current customers, as well, these marketing emails can provide them with updates on your products, temporary offerings or deals, and information about the niche insurance market or other interesting topics that they may be interested in. Email marketing can enhance your relationship with current clients while increasing your business. It’s a win-win for any niche insurance business.
Top 10 Email Marketing Programs for Niche Insurance
You’re probably wondering, if you don’t already know, how you start an email marketing campaign. As usual, there are software programs and marketing businesses that can take care of everything for you. Here they are, in no particular order:
- Constant Contact
Do I Need Email Marketing?
The best way to find out if you need email marketing is to answer “yes” -- because you do. All businesses can gain from email marketing, especially if it's used correctly and consistently. Email marketing can increase repeat visits to your website; build a loyal following for your blogs and your company; and increase overall sales considerably.
Most prospective clients need to visit your site at least four times before they will seriously consider doing business with your niche insurance company. Email marketing is a great way to get them interested and keep their attention. Keep in mind that email marketing conversions are much more effective than getting customers from web browsing or social media -- email marketing is the way to go.
How to Use Email Marketing in Your Niche Insurance Business
The key to using email marketing to increase your niche insurance business is to make sure you pick the right program. In other words, don’t pick the most popular one just because it’s the first one that pops up in a search engine. Software companies will often come to your business for a free software demo -- take advantage of this and book several with the leaders in your organization. Take the time to use the software and understand how it works.
Here are the top three things you should be looking for in email marketing software:
Ease of use. This means you have to try it out and make sure it works well for you. Try it on, just like you would a pair of jeans.
Automation method. All email marketing software is meant to automate your marketing campaign, but each may reach that goal differently. Make sure the software you choose fits the insurance industry and your clients.
Cost. As a niche insurance business, you may be a small, medium, or large company. Only you know how much your business can afford to spend on email marketing software. It should be a part of your annual marketing budget and shouldn’t break the bank.
Overall, email marketing campaigns can really help your business get out there, attract new clients while keeping the current ones, and teach people about your industry. It’s a chance for you to garner new business while informing people at the same time.
And it doesn't have to be difficult. Hult will create the complete launch strategy, content and workflows required, and a plan for ongoing content marketing. Contact Hult Marketing and let us guide you to the right strategy for your business.
Let's chat and put the Hult Team’s experience to work for you. Feel free to reach me at 309-673-8191 or firstname.lastname@example.org, and together, we can grow your insurance Brand.