After a quick scan of your local insurance market, you may wonder how you can get your Brand to resonate with an industry that’s so saturated. With every other independent insurance agent using some variation of the same marketing strategies you are, how can you create Brand awareness and generate demand for your line of insurance products so that you can improve your bottom line? The answer: relationship marketing.
Insurance Brand Growth
We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are six creative content marketing ideas and tips to use for your insurance Brand.
You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your insurance Brand; however, there’s so much more to it. Your insurance Brand is your identity: everything that comes to people’s minds when they hear your name. This could be your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire company, and it demonstrates to agents what they can expect from you and why you’re different from everyone else.
When was the last time you searched for an answer online? Most likely your answer is today. Perhaps it was an online search that even led you to this particular post.
Today, countless agents have become numb to advertisements. This reality - coupled with the growing number of available content options - makes the difficult job of increasing your ROI even harder. However, instead of focusing your efforts on attracting agents’ attention with flashy advertisements, you should be allowing potential clients to find you using inbound marketing methodology. Here are four ways you can use inbound marketing to increase your ROI.
Increasing agent volume and loyalty is the core of your insurance marketing strategy. Whether you're building Brand awareness, promoting a new service or sharing a client success story, your insurance agency is focused on attracting new and returning independent agents. Your digital marketing strategy is essential in making that happen.
Inbound marketing is a crucial marketing component in this digital era. While inbound excels at driving sales and proving return on investment (ROI), did you know it can also enhance Brand differentiation?
How Brands are developed and how people interact with them has changed remarkably because of the internet. Insurance Brands need to be tactful and attentive to keep themselves afloat, and the internet offers many tools to help.
Now, every Brand has the same opportunity to leverage their voice and find success. But the key to successful inbound marketing is understanding how to do it.
Strong calls-to-action (CTAs) are vital tools in your inbound marketing arsenal. Without them, your insurance Brand is missing out on opportunities to increase agent volume. How will you convert visitors into loyal agents? What will entice them to subscribe to your blog? How will you prompt visitors to download a brochure? Calls-to-action. They're essential to your insurance marketing strategy by openning the door to new agents and providing guidance throughout their search and decision process.
Inbound marketing has the ability to bring visitors to your agency’s website and further their interest in your insurance Brand. However, there’s a lot more to inbound marketing than just producing valuable content and placing it strategically on your website. In order to benefit from this opportunity and turn visitors into clients, your insurance agency must understand the different stages of the marketing funnel, and how it affects agents’ decision-making process. After mastering this, you’ll start increasing conversion rates.
It should come as no surprise to you that blogging is beneficial to your organization. In fact, the more you blog, the better it is for your insurance company. The following are 5 benefits of blogging that impact your insurance marketing efforts.
Developing new insurance leads can be challenging in today’s digital market. Many new clients are looking for a good deal, while others act on the first insurer they notice an ad for online. How can today’s insurance broker or agent reach the right audience at the right moment, and deliver an outstanding message that achieves their lead generation goals? Believe it or not, it all starts with the right email marketing techniques.