As an insurance agency manager, your website content is becoming more and more important whether you focus efforts on it or not. That is to say, more and more people are relying on online information to make decisions about products and services. This means that your website content and the way you use it for marketing is also becoming a large part of how people learn about and interpret your business and insurance offerings. Let’s take a look at marketing, content marketing, and how content marketing can increase your business and bottom line.
Insurance Brand Growth Blog
With more than 3 billion people around the world using social media at least once a month, and the average American spending just over two hours per day on social media, it is clear that all industries should be on social in some capacity or another.
Smartphones have become increasingly popular tools for communication, searching the Internet, to use as a camera, to manage health and medical information, to manage online banking, and to make purchases. So it is no surprise, that given the amount of time we’re all spending on our phones, businesses have had to cultivate a mobile approach to marketing their brand.
Whether your insurance company is planning for a website refresh or an entire redesign, it can be a time consuming process, that if not well executed, can leave you right where you started. Avoiding this largely depends on how prepared your team is and if you follow the right steps that will lead you to success. There are a lot of different aspects to a website redesign that you may not be considering, that are crucial to the success of the website.
For years, one of the most important types of marketing was word-of-mouth. Today, social media marketing is the new word-of-mouth marketing. One incredible or incredibly awful post can spread like wildfire in a matter of seconds, ultimately leading to great success or failure. Not having an online presence though, could be the ultimate failure, which is why growing your insurance Brand using social media marketing is vital in the world of business today.
The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your insurance organization has one. If you do have a defined culture, that internal activity doesn't affect your insurance Brand's marketing strategy, right?
In today's marketing world, social media is a catalyst for any insurance brand's growth. If done right, social media boosts Brand awareness and increases conversions.
Social Media is vital in promoting your insurance Brand and many people think getting the right content on these channels is what gets you conversions. But the key to social media success is engagement. Check out these five tips for increasing social media engagement to achieve growth for your insurance Brand.
We are often asked to peek ‘under the tent’ of diverse groups of companies in the insurance industry. Usually, we are engaged to offer our guidance to help an insurance company hone their marketing and sales processes to be more methodical, measurable and ROI-focused. To give you some context, our work is often with Program Managers, Managing General Agents (MGA’s) and niche carrier products like: Builders Risk, Professional Liability, Lessor’s Risk, Vacation Rental, Medical Malpractice, etc.
Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.