Insurance Brand Growth Blog

How Your Company Culture Affects Your Insurance Marketing

The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your insurance organization has one. If you do have a defined culture, that internal activity doesn't affect your insurance Brand's marketing strategy, right? 

Wrong. At best, thinking about your team's interactions and marketing activities as separate paths is making you do all the same work twice. Why? Because marketing creates a promise; it sets expectations for your clients. Your company culture is how you exceed those expectations. And here's how.

Integrity is Everything

When your clients come in for a consultation, they want their experiences to match the expectations promised in your marketing. For example, if you market yourself as family-friendly, but clients have a poor experience when their small children need to come too, your clients will feel betrayed. Once that trust has been broken, it's virtually impossible to get it back--especially if that's the first in-person interaction a client has with your insurance organization.

Employee Engagement is Essential

Your Brand culture sets the tone for employee engagement – both internally and with your clients. You want your team's behavior and activity to be rooted in the values and standards you've set for your insurance organization. You want them to believe in the promises you make to your customers so they are driven to achieve the goals you set for your organization – satisfied customers.

When your team is on board, they also become the vehicle to deliver your marketing messages. When they believe in your promises, they'll want to tell their friends, families, and other connections – something that's far more valuable than any other marketing activity. In fact, Brand messages extend 561 percent further when shared by employees!

Culture Makes Marketing – Not the Other Way Around

Rather than thinking about how to get your company culture to mesh with your ophthalmology marketing, your culture should inform and drive your marketing. Who are you today? What is at the core of your organization? What are you capable of becoming?

When you build a Brand culture where your employees have clear expectations, and your core values are empowering to your team, then they will deliver to your customers. In return, you'll not only know which promises to make with your marketing, but you'll also be confident that you can deliver.

Here at Hult Marketing, we have the experience and tools you need to help grow your insurance Brand. Take the first step and initiate your ophthalmology practice Brand growth by requesting a complimentary consultation here.

Strengthen your insurance Brand with inbound marketing to attract more patients to your practice. Let’s chat and put the Hult Team’s experience to work for you. You can reach us at 309-673-819, and together, we can differentiate your insurance Brand.

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5 Ways to Boost Engagement on Social Media

In today's marketing world, social media is a catalyst for any insurance brand's growth. If done right, social media boosts Brand awareness and increases conversions.

Social Media is vital in promoting your insurance Brand and many people think getting the right content on these channels is what gets you conversions. But the key to social media success is engagement. Check out these five tips for increasing social media engagement to achieve growth for your insurance Brand. 

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Building Sales Velocity for Your Niche Insurance Brand: Don’t Forget Human-to-Human

We are often asked to peek ‘under the tent’ of diverse groups of companies in the insurance industry. Usually, we are engaged to offer our guidance to help an insurance company hone their marketing and sales processes to be more methodical, measurable and ROI-focused. To give you some context, our work is often with Program Managers, Managing General Agents (MGA’s) and niche carrier products like: Builders Risk, Professional Liability, Lessor’s Risk, Vacation Rental, Medical Malpractice, etc. 

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Website Optimization, Landing Pages and Marketing Automation: 3 Best Practices for Insurance Marketing Success

Search engine optimization (SEO) and bringing traffic to your website is only the beginning of the battle. The other half of the inbound-marketing-for-insurance puzzle is getting visitors to follow the path to conversion once they arrive at your website, and following up with visitors once they take an action.

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Aligning Your Organization, Creating Buyer Personas and the Role of Fresh Content: 3 Best Practices for Insurance Marketing Success

If you're throwing a dinner party, the preparations don't end with sending invitations. You'll spend time cleaning, preparing the meal (keeping the dietary needs of your guests in mind), choosing music, and so on. When you ask people to come to your home, you want to be sure you've thought of everything before they arrive.

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Discovering the Truth, Beginning with ROI and Building an Evolving Strategy: 3 Best Practices for Insurance Marketing Success

Effective inbound marketing for insurance Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.

Here are 3 best practices to get you started:

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Brand Development: A Must-Do for Your Insurance Brand

According to a J.D. Power study, 74 percent of buyers use insurer websites and aggregators for quotes and research before choosing an insurance provider. The study also found that among customers who switch insurance providers, fewer and fewer are doing so based on price alone.

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Social Media for Your Insurance Brand: 4 Tips to Get Started

For insurance companies, reputation is everything as your clients want to know that they can trust you in their times of need.   Social media for your insurance brand   is an excellent path to building your reputation and trust. If you're not sure where to start, here are 4   quick tips   to get you started.
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7 Game-Changing Marketing Tools Your Insurance Organization Needs

When launching a marketing campaign for your insurance Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the insurance market.

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3 Ways to Focus on Agents in Your Insurance Marketing

Attracting and retaining the best agents is an ongoing process that's central to your company's success. If you're not leveraging the power behind your insurance marketing to build connections with agents—not just customersyou may be missing out on the top talent. Here are 3 ways to focus on agents in your insurance marketing.

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