Great content and a compelling design won’t be effective website elements if they aren’t generating new leads or customers for your organization. All of the hard work you put into them will be a waste, because they will just be sitting there looking pretty. So, focus on turning your website into a lean, mean, lead generation machine.
Whether it’s from a prospect to a lead, or a lead to a customer, it’s important that your website’s content promotes conversion. After you start generating leads, you can use the other tools in your marketing toolkit to lead them down your sales funnel. It’s important to tie the element’s of your website together so you can continue to generate leads, and the best way to do this is through effective calls-to-action (CTAs).The best CTAs contain these important elements:
- Readable text
- Attractive design
- Valuable offer
- Clickable image with an unbroken link
- Simple format and copy
To understand what CTA elements work best for your Brand, you’ll need to conduct A/B testing. A/B testing is where you test a single variable on two CTAs to see its effectiveness. For example, you can try changing the image associated with your offer. Half of your audience would see the new image, while the other half would see your original image. From there, you can compare your analytics to see if the image had a significant effect on your conversions.Another way to improve your CTAs is to see where they are positioned on your website. There should be a CTA on every appropriate webpage, but it needs to be placed in a location where your visitors can find it without necessarily looking at the whole page. Place CTAs above the fold to increase their likelihood of being seen and clicked on.
For more about utilizing calls-to-action on your website, download our free eBook, Inbound Marketing Necessities for a Revenue-Generating Website. Learn how to make the most out of your website by improving your design, utility, content and conversion rates.
Optimize your website by using calls-to-action to generate leads for your organization. Let's touch base and I will put the Hult Team’s experience to work for you. We can connect at (309) 673-819 or firstname.lastname@example.org, and together, we can create a better focus on your Brand.