Your website content is what drives visitors to look at your Brand. At the very basics, your content helps your Brand get found through search engines, and content is what keeps visitors on your website after you initially get them to look at you, based on your eye-catching designs.
Content is a tricky thing to write. You want to craft a particular message about your products, service and Brand, but at the same time you don’t want to sound preachy and righteous about how great your organization is. You want to create “enough” content, but you want it to be unique and informative, and sometimes these don’t go hand-in-hand.There are a few categories to keep in mind when you’re trying to balance your content between selling your Brand and being helpful:
- Message: Does your website and content tell visitors why you’re the Brand for them? Are you different and do you tell the visitor why you are?
- Education: Do you inform your visitors about what your Brand is all about? Do you offer additional information that isn’t strictly about your Brand?
- Offer value: If you offer content like eBooks and whitepapers to download, do visitors know what they’ll get out of it—meaning it’s not just a pitch to do business with you?
- Quality: Is what you’re posting actually worth interacting with? Think about your content in terms of “who cares” other than me…and maybe my co-workers and my mom.
The great thing about the Internet is the vast amount of content available across a wide variety of mediums. You have a plethora of tools available at your disposal that allow you to deliver content in other ways that aren’t just through blogs and email (though both are still great marketing mediums).Have you tried mixing it up? With your computer or a smartphone, you can create a video and have it uploaded to YouTube in a short time. You can make a podcast talking about recent events in relation to your organization and how you might offer a differentiated perspective on a particular subject. The possibilities are endless, and throwing in a new way of delivering your message may get you some positive reception. With all of the resources readily available, it’s worth a shot to try something new and exciting.
Find out more ways to improve your content and generate leads with our free eBook, Inbound Marketing Necessities for a Revenue-Generating Website. This eBook helps you to make the most out of your website, including how to improve your design, utility, content and conversion rates.
Quality content is the mark of a great Brand. Let's touch base and together we can put the experience of the Hult Team to work for you. We can connect at firstname.lastname@example.org or 309-673-8191, and together, we can create a better focus on your Brand.