Every modern marketer knows that social media cannot be ignored. It seems like a new social platform is created weekly and it can be hard to keep up. The number of people using social media is staggering. According to Forbes, in 2005 only 8% of adults used social media while over 72% claim to use it today. With over 310 million monthly active users, you would be hard pressed to find a marketing team that doesn’t at least consider how to utilize this social platform.
Adding another social platform to your companies inbound marketing strategy can seem like a lot of work, but with a well thought out plan and the proper tools, it becomes an easy and fun strategy. Follow our simple guidelines for developing a focused and interesting Twitter strategy.
1. Start With Strategy
Most companies want to just jump right in to Twitter because of its easy to use design, but every business professional knows that there always needs to be a plan. Just like any other platform you need to first:
- Define your audience
- Identify your goals
- Plan on engaging followers
- Integrate automation and manual tweeting
2. Humanize Your Brand
Twitter is all about engagement. People want to be mentioned, followed, and re-tweeted. Sounding robotic on this social platform will not gain the results you hope for. Humanizing your Brand on Twitter helps for consumers to relate to you, and it helps you differentiate yourself from other Brands.
3. Utilize Twitter's Special Features
Twitter has a whole slew of features that Brands tend to overlook. Twitter allows you to use Twitter videos, polls, pictures and other features. Tweeting out a standard text tweet is great, but using some of the other tools available can take your tweets to the next level. Twitter also has an ad feature, similar to Facebook that allows you to gain followers, generate leads, and promote products or services of your Brand.
4. Stand Out
Over 7,000 tweets are sent per second, so your Brand cannot simply exist. It can be very easy to blend in to the crowd; therefore you must develop a strategy that is bold and creative. Tweeting videos, photos, infographics and other visually appealing content helps you to stand out. Another way to differentiate your Brand is to engage with other Twitter users. Through trial and error and by tracking your analytics, you can find what strategy works best for you.
Adding Twitter to your social media and inbound strategies can help you to differentiate your Brand, and better engage with your customers. It may seem daunting, but the inbound ROI of social media cannot be ignored. If you’re ready to take your social media strategy to the next level download our eBook, Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign.
Get your inbound marketing program started with these simple steps. Let's touch base and I will put the Hult Team’s experience to work for you. We can connect at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your Brand.