You may have been hearing about patient portals, used one, or experienced life without them for some time now as a patient. As a healthcare practice provider, your experience with patient portals is different on the other side. Patient portals were invented for the convenience and privacy of patients, healthcare providers, and businesses. Let’s take a look at what they are, how they can help your practice, and how to invest in a successful patient portal for your business.
Healthcare Brand Growth Blog
Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.
In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.
When a patient visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those patients to achieve their goals. You can successfully do that by enhancing several components of your ophthalmology website; however, there’s one key component that is often overlooked - website navigation.
Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your ophthalmology website is a crucial part of your marketing strategy.
Using these ten quick tips will help you know how to create a successful website for your ophthalmology Brand that attracts and converts new patients.
When patients have a question, where do they turn to first? The internet. Whether they have a question about a specific health condition or are looking at practice reviews, patients are searching online in each phase of the patient journey. For your healthcare practice to successfully connect with these patients, one of the fundamental components of inbound marketing must come into play: Search Engine Optimization (SEO).
Here are 3 SEO tips that will help your healthcare Brand reach new patients while simultaneously building your relationship with current patients: