Healthcare Brand Growth Blog

How Dynamic Content Can Improve Your Healthcare Marketing Efforts

As a healthcare professional, marketing your business isn’t always on your mind, but choosing a healthcare provider or business is always on your patients’ minds. They have more choices today than ever, and your marketing campaign can help guide them through the process.

While there are many aspects to a healthcare marketing campaign, one of the less technical and complicated of these is dynamic content. Here we’ll explore dynamic content, what it is, and how it can help your healthcare business thrive in the most organic way possible.

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Hult MarketingHult Marketing

UX Design & Electronic Health Records: Keeping Your Patient’s User Experience Top of Mind

As medical practices and organizations continue to adopt electronic health records (EHRs) and find new and better ways to design their systems for ease of use, UX design has become a key part of the overall presentation of the health records. For patients, physicians, and other healthcare professionals, records need to be easily accessible and understandable. Intelligent UX design makes this possible, and drives the success and efficiency of healthcare organizations the world over. Here, we’ll take a closer look at EHR, what they are, and what type of access patients and physicians need to them. We’ll also talk about UX Design and how it affects the accessibility of EHR.

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Hult MarketingHult Marketing

Patient Portals: How They Can Help Your Healthcare Practice

You may have been hearing about patient portals, used one, or experienced life without them for some time now as a patient. As a healthcare practice provider, your experience with patient portals is different on the other side. Patient portals were invented for the convenience and privacy of patients, healthcare providers, and businesses. Let’s take a look at what they are, how they can help your practice, and how to invest in a successful patient portal for your business.

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Hult MarketingHult Marketing

Growing Patient Volume Part 2: Five More Effective Online Strategies to Maximize Elective Procedures

Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.

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Hult MarketingHult Marketing

Growing Patient Volume Part 1: Five Effective Online Strategies to Maximize Elective Procedures

In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.

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Hult MarketingHult Marketing

Redesigning Your Website to Increase Conversions

Step One

You need to find out how your current website is performing. To do this you need to gather data that has accumulated over time such as:

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Hult MarketingHult Marketing

Website Navigation: 4 Tips For Your Ophthalmology Practice's Website

When a patient visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those patients to achieve their goals. You can successfully do that by enhancing several components of your ophthalmology website; however, there’s one key component that is often overlooked - website navigation.

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Jim FlynnJim Flynn

10 Tips for a Successful Ophthalmology Website

Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your ophthalmology website is a crucial part of your marketing strategy.

Using these ten quick tips will help you know how to create a successful website for your ophthalmology Brand that attracts and converts new patients.

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Jim FlynnJim Flynn

What Your Healthcare Practice Needs to Know About SEO

When patients have a question, where do they turn to first? The internet. Whether they have a question about a specific health condition or are looking at practice reviews, patients are searching online in each phase of the patient journey. For your healthcare practice to successfully connect with these patients, one of the fundamental components of inbound marketing must come into play: Search Engine Optimization (SEO).

Here are 3 SEO tips that will help your healthcare Brand reach new patients while simultaneously building your relationship with current patients:

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Jim FlynnJim Flynn