According to Investopedia, return on investment (ROI) is a performance measure used to evaluate the efficiency of a number of different investments. Your ROI measures the amount of return on an investment related to that investment’s costs. It is part of your marketing analytics and serves as a benchmark for your marketing strategies.
With all of the different data and metrics that we can measure, what makes your ROI valuable to your overall marketing efforts? Measuring and analyzing your ROI can benefit your Brand and marketing strategies by increasing their effectiveness and building the foundation for successful future campaigns.