Healthcare Brand Growth Blog

Growing Patient Volume Part 2: Five More Effective Online Strategies to Maximize Elective Procedures

Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.

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Hult MarketingHult Marketing

Increase ROI for Your Healthcare Brand with Relationship Marketing

After a quick scan of your local healthcare market, you may wonder how it’s possible to get your Brand to resonate with patients in an industry that’s so saturated. How can you create Brand awareness and encourage patient loyalty to increase ROI for your healthcare Brand? The answer: relationship marketing.

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Jim FlynnJim Flynn

3 Ways to Increase Patient Retention and Adoption Using Your Website

Nowadays, the first impression patients get of your healthcare Brand is your website. Thus, in order to increase patient adoption and retention, it’s important for your healthcare website to leave a good impression. Keeping your practice’s website design up-to-date is key, but there are many other important features your healthcare Brand needs to include on your website as well.

Integrating these three elements into your website can enhance your healthcare practice’s inbound marketing strategy while helping your Brand increase patient adoption and retention.

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Jim FlynnJim Flynn

Benefits to Measuring and Analyzing Your ROI

According to Investopedia, return on investment (ROI) is a performance measure used to evaluate the efficiency of a number of different investments. Your ROI measures the amount of return on an investment related to that investment’s costs. It is part of your marketing analytics and serves as a benchmark for your marketing strategies.

With all of the different data and metrics that we can measure, what makes your ROI valuable to your overall marketing efforts? Measuring and analyzing your ROI can benefit your Brand and marketing strategies by increasing their effectiveness and building the foundation for successful future campaigns.

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Jim FlynnJim Flynn

Analytics: The Golden Ticket to Website Results

We're not going to sugar-coat this: if you're not using analytics, you're opting out of a serious game-changing, profit-producing machine.

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Hult MarketingHult Marketing