In the fast-paced world of marketing, social media isn’t a new thing anymore. However, social media is constantly evolving and thus becoming increasingly more important to employ as part of your healthcare Brand’s marketing strategy. Whether your practice already uses social media or not, these seven facts prove why your healthcare practice needs to be on social media right now.
Healthcare Brand Growth Blog
Are you looking for ways to freshen up your healthcare marketing strategy? Perhaps you’ve heard about inbound marketing and how it can help grow your healthcare Brand, but you’re not sure where to begin. If this sounds like you, then you’re in the right place.
To help you navigate the basics of an inbound marketing campaign, the following four steps will give you a firm foundation in planning and implementing inbound marketing methodologies for your healthcare practice.
When was the last time you searched for an answer online? Most likely your answer is today. Perhaps it was an online search that even led you to this particular post.
Today, countless patients have become numb to advertisements. This reality - coupled with the growing number of available content options - makes the difficult job of increasing your ROI even harder. However, instead of focusing your efforts on attracting patients’ attention with flashy advertisements, you should be allowing potential patients to find you using inbound marketing methodology.
Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. In today’s digital age, your healthcare practice knows that content is an important part of promoting patients’ awareness and engagement with your Brand, but there’s more to content marketing than your email newsletter and healthcare blog. For instance, has your healthcare Brand considered including patient-generated content as part of your inbound marketing strategy?
Here’s everything you need to know to effectively incorporate patient-generated content into your healthcare marketing strategy, and why you need to.
When patients have a question, where do they turn to first? The internet. Whether they have a question about a specific health condition or are looking at practice reviews, patients are searching online in each phase of the patient journey. For your healthcare practice to successfully connect with these patients, one of the fundamental components of inbound marketing must come into play: Search Engine Optimization (SEO).
Here are 3 SEO tips that will help your healthcare Brand reach new patients while simultaneously building your relationship with current patients:
To gain powerful insights on your target market, it’s essential to combine your knowledge of the marketing funnel with patient personas. Doing so will also give you a better understanding of where to focus your healthcare practice’s time, money and resources to attract the right patients, which will lead to increasing patient volume. But what exactly are patient personas?
Risks are always present in the healthcare industry. Every day, healthcare practices assess, reduce and manage various risks to both staff and patients. These cautions are critical to the success of the industry. Your practice should use the same attention to detail when considering which tools and strategies to employ for your healthcare marketing strategy.
A proven strategy to help you mitigate marketing risk and measure your return on investment is using marketing analytics.
In the past 10 years, the healthcare industry has quickly evolved. Today’s patients can communicate with their healthcare provider solely through their digital devices to access their health records, schedule appointments, view test results, and so much more. But healthcare marketing is still catching up, transitioning away from print-based advertising to digitally-focused strategies. Social media, search engine optimization (SEO), and online content (to name a few) are now critical components of a successful healthcare marketing strategy.
It should be no surprise that consistent, strategic blogging is beneficial to your healthcare practice. The more you blog, the more benefits you reap. Here are five benefits of blogging that can have a positive effect on your healthcare marketing efforts.
Increasing patient volume can be challenging in today’s digital market. Many patients take the time to research their options, but others choose the first practice they see an online ad for. How can you reach the right audience, at the right time, while presenting an outstanding message that achieves your marketing goals? It starts with an essential part of your inbound marketing toolkit: email marketing.
Nowadays, most healthcare practices and marketing departments have a blog as part of their marketing strategy. Everyone recognizes the value of blogging; however, most people aren’t blogging correctly. They oftentimes throw together a blog just to say they have one, and looking further into the content of those blogs, you see unhelpful information that visitors probably already know. That’s not blogging strategically. If your practice is relying on your content marketing strategy to convert visitors into loyal patients, you must completely utilize your most valuable player – your healthcare blog.
The saying “there’s no such thing as bad publicity” doesn’t always hold true in the healthcare industry. Your patients make healthcare decisions based on your credibility and trustworthiness as a healthcare provider. Furthermore, you are held to many legal requirements and responsibilities, which many other industry professionals are not. With your reputation on the line, it’s crucial that you avoid social media liabilities in your healthcare marketing.
Creating content is a key element of your healthcare marketing efforts, which is critically important to your overall strategy. With so much riding on crafting effective content, you simply can’t afford to get it wrong.
Fortunately, developing a successful healthcare content marketing strategy isn’t as abstract as people think. By mastering the following 5 components, you can develop a winning content strategy that will drive traffic to your website, and increase patient volume.
Attracting new patients through newspaper ads and billboards is no longer effective. While these promotional activities still provide results and create awareness, they need to be a part of an integrated communications strategy in order to increase patient volume for your healthcare Brand. As a healthcare marketer, increasing patient volume through inbound marketing is effective, automatic and seamless — when done correctly.
At Hult Marketing, we’ve tried a number of patient generation strategies; however, the following 5 strategies are the cream of the crop when you are trying to find the perfect recipe for your inbound marketing campaigns.
The way we search for health-related information is constantly changing, making it difficult for practices to stand out amongst their pool of competitors. Generating online traffic to your website is more important to increasing patient volume than ever before. But, how do you actually create an increase in website traffic? By utilizing the following SEO tips, you ensure visitors are finding your health-related content during their searches, generating more online traffic, new patients, and loyalty for your healthcare Brand.
Google My Business is a must-have resource for healthcare marketing. With many patients relying on local search to learn more about healthcare services, Google My Business is an easy-to-use inbound marketing tool that places your healthcare organization in prime territory in search engine results pages (SERPs).
Some healthcare practices have a love-hate relationship with Google search engine results’ pages (SERPs). For the most part, the relationship is one of unrequited love. It’s a tale that goes way back to 2011 when Google instituted the algorithm update that set the stage for the way websites ranked in their SERPs – Panda. Google’s Panda algorithm emphasized quality content, which many websites didn’t have at the time.
Overnight, healthcare marketers using Black Hat search engine optimization (SEO) techniques realized their relationship with Google had to be genuine. No more keyword stuffing, spamdexing, or buying links to rank higher in SERPs.
With the amount of information at patients’ disposal, it can make it even harder for your healthcare practice to attract and retain loyal patients. Because of this, your Brand needs to focus on fostering a relationship with them that shows you understand them and care about providing them with solutions.
This relationship doesn’t start when the patient first walks in the door of your clinic or hospital, though. It starts the minute they realize they have a problem and turn to Google for answers. It may be hard to build a trustworthy relationship with patients virtually, but with effective video marketing, your healthcare Brand will stand out from your competitors. Become a healthcare practice that patients can trust and engage with by incorporating videos into your inbound marketing strategy.
Leveraging content is a powerful tool in your healthcare marketing arsenal. It helps with Brand differentiation and patient acquisition; however, if your content isn’t user-friendly on all platforms, then what’s the point? You’ll lose traffic and visitors if your website isn’t optimized for mobile. Without a mobile-friendly website, your target audience will become frustrated and will never hear about the great products and services you offer.
But, don’t take our word for it. Take a look at what marketing experts and the number one search company, Google, has to say about mobile website design.
Calls-to-action (CTAs) are among the most important tools in your inbound marketing arsenal. Without them, your healthcare Brand is missing out on opportunities to increase patient volume. How will visitors convert to loyal patients? What will get them to sign up for your free LASIK consultation? What will entice them to learn more about cataract surgery and download your IOL guide? CTAs are essential to your healthcare marketing strategy and open up the doors to new patients for your Brand.