Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.
Healthcare Brand Growth Blog
Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.
Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.
It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.
If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.
Patients only have an eight second attention span in this fast-paced, digital world. So how can your healthcare Brand capture their attention? Instead of annoying them with pop-up ads, your Brand can reach and convert patients through social media.
Since you know why your healthcare Brand needs to be social media, the next step for your Brand is to know how to use social media. From choosing a platform to developing copy, there are several aspects of social media that your healthcare practice needs to consider when developing a strategy.
These four tips can help you create a solid social media marketing strategy for your healthcare Brand that will generate leads and increase patient adoption.
Whether this is the first time, or hundredth time, you’ve heard about inbound marketing, you probably have a few questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.
To help answer your questions, here are the answers to 10 frequently asked questions related to inbound marketing for healthcare Brands.
We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are seven creative content marketing ideas and tips to use for your healthcare Brand.
Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Email is a key function in inbound marketing that your healthcare practice needs to be using as part of your marketing strategy. However, with so many emails cluttering patients’ inboxes, your healthcare Brand needs a way to catch their attention and avoid becoming “graymail.”
Adopt the following eight best practices when designing your healthcare Brand’s email marketing campaigns to stand out in your patients’ inboxes.