When launching a marketing campaign for your healthcare Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the healthcare market.
Healthcare Brand Growth Blog
Healthcare has made enormous leaps and bounds in creating new ways to care for patients recently, including Telemedicine, or what we call “virtual healthcare.” The healthcare industry has finally recognized that just getting out of the house to get to the doctor’s office can be one of the biggest barriers to reliable, needed care in the modern world.
In the healthcare industry, your website content is becoming more and more important whether you focus efforts on it or not. That is to say, more and more people are relying on online information to make decisions about their health and related healthcare services.
This means that your website content and the way you use it for marketing is also becoming a large part of how people learn about and interpret your business and healthcare offerings. Let’s take a look at marketing, content marketing, and how content marketing can increase your business and bottom line.
We’ve seen the future, and it is digital -- even in healthcare marketing and branding. We know that many patients are online before they even walk into or call our offices today, looking for the best healthcare for their needs, as well as other solutions online. But how do we keep our loyal patients and workers, our integrity, and have an outstanding digital marketing campaign as well? Easy -- digital marketing.
If it doesn’t sound all that easy to you, read on. In this article, we’ll discuss digital marketing, what it is, how to use it, and how it can help your healthcare business and healthcare brand stay on track with marketing, patients, and employees.
If you’re in healthcare, you’re busy seeing patients, helping patients, and billing insurance companies -- let’s be real. But what about marketing? Has it fallen by the wayside? Are you confused by all the options out there, or just don’t have time to deal with it? Well, if you’re not using HubSpot, then it’s time you did! And Hult can help! Let’s look at what HubSpot is and how it can help your healthcare brand take the next step in an incredible marketing campaign.
In today’s healthcare world, many patients go directly to YouTube or another video source to find out about aspects of healthcare they don’t completely understand. Patients may search a certain procedure and look at treatments on websites prior to discussing a procedure with their physicians or nurses. Or, they may see doctor for a health issue and then follow up the visit with viewing of medical procedures or informational videos, as well as alternative treatments to ensure they have all the information they need to make a personal healthcare decision.
Digital marketing today is more relevant than ever, especially in the healthcare field. Nothing says “advanced” and “technology” like video blogs or segments that introduce patients, physicians, nurses, and other healthcare professionals to a new procedure that’s available, or a new addition to your organization’s line-up of healthcare options.
Let’s face it -- in today’s world, we are constantly moving, not just from place to place, but from project to project, throughout the entire day. Even when we’re based in one place (home or office), we are changing topics and thoughts quickly, moving through the completion of work we need to do and other requirements of daily life with smartphones.
Technology and advertising have driven the healthcare marketing industry for more than a decade, but there is a major shift happening in the way consumers, patients, and medical professionals view both the healthcare industry and the marketing campaigns they are involved in. An industry that was once driven only by success and the need to provide the best medications for the most people at the cheapest cost has grown up.
Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.
Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.
Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.
It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.
If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.
Patients only have an eight second attention span in this fast-paced, digital world. So how can your healthcare Brand capture their attention? Instead of annoying them with pop-up ads, your Brand can reach and convert patients through social media.
Since you know why your healthcare Brand needs to be social media, the next step for your Brand is to know how to use social media. From choosing a platform to developing copy, there are several aspects of social media that your healthcare practice needs to consider when developing a strategy.
These four tips can help you create a solid social media marketing strategy for your healthcare Brand that will generate leads and increase patient adoption.
Whether this is the first time, or hundredth time, you’ve heard about inbound marketing, you probably have a few questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.
To help answer your questions, here are the answers to 10 frequently asked questions related to inbound marketing for healthcare Brands.
We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are seven creative content marketing ideas and tips to use for your healthcare Brand.
Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Email is a key function in inbound marketing that your healthcare practice needs to be using as part of your marketing strategy. However, with so many emails cluttering patients’ inboxes, your healthcare Brand needs a way to catch their attention and avoid becoming “graymail.”
Adopt the following eight best practices when designing your healthcare Brand’s email marketing campaigns to stand out in your patients’ inboxes.
Nowadays there are hundreds of tools and resources available to help you successfully develop and execute your healthcare Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your practice’s goals.
Here are 6 marketing tools that your healthcare practice should know about.