Digital marketing today is more relevant than ever, especially in the healthcare field. Nothing says “advanced” and “technology” like video blogs or segments that introduce patients, physicians, nurses, and other healthcare professionals to a new procedure that’s available, or a new addition to your organization’s line-up of healthcare options.
Healthcare Brand Growth Blog
Let’s face it -- in today’s world, we are constantly moving, not just from place to place, but from project to project, throughout the entire day. Even when we’re based in one place (home or office), we are changing topics and thoughts quickly, moving through the completion of work we need to do and other requirements of daily life with smartphones.
Technology and advertising have driven the healthcare marketing industry for more than a decade, but there is a major shift happening in the way consumers, patients, and medical professionals view both the healthcare industry and the marketing campaigns they are involved in. An industry that was once driven only by success and the need to provide the best medications for the most people at the cheapest cost has grown up.
Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.
Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.
Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.
It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.
If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.
Patients only have an eight second attention span in this fast-paced, digital world. So how can your healthcare Brand capture their attention? Instead of annoying them with pop-up ads, your Brand can reach and convert patients through social media.
Since you know why your healthcare Brand needs to be social media, the next step for your Brand is to know how to use social media. From choosing a platform to developing copy, there are several aspects of social media that your healthcare practice needs to consider when developing a strategy.
These four tips can help you create a solid social media marketing strategy for your healthcare Brand that will generate leads and increase patient adoption.
Whether this is the first time, or hundredth time, you’ve heard about inbound marketing, you probably have a few questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.
To help answer your questions, here are the answers to 10 frequently asked questions related to inbound marketing for healthcare Brands.
We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are seven creative content marketing ideas and tips to use for your healthcare Brand.
Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Email is a key function in inbound marketing that your healthcare practice needs to be using as part of your marketing strategy. However, with so many emails cluttering patients’ inboxes, your healthcare Brand needs a way to catch their attention and avoid becoming “graymail.”
Adopt the following eight best practices when designing your healthcare Brand’s email marketing campaigns to stand out in your patients’ inboxes.
Nowadays there are hundreds of tools and resources available to help you successfully develop and execute your healthcare Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your practice’s goals.
Here are 6 marketing tools that your healthcare practice should know about.
In the fast-paced world of marketing, social media isn’t a new thing anymore. However, social media is constantly evolving and thus becoming increasingly more important to employ as part of your healthcare Brand’s marketing strategy. Whether your practice already uses social media or not, these seven facts prove why your healthcare practice needs to be on social media right now.
Are you looking for ways to freshen up your healthcare marketing strategy? Perhaps you’ve heard about inbound marketing and how it can help grow your healthcare Brand, but you’re not sure where to begin. If this sounds like you, then you’re in the right place.
To help you navigate the basics of an inbound marketing campaign, the following four steps will give you a firm foundation in planning and implementing inbound marketing methodologies for your healthcare practice.
When was the last time you searched for an answer online? Most likely your answer is today. Perhaps it was an online search that even led you to this particular post.
Today, countless patients have become numb to advertisements. This reality - coupled with the growing number of available content options - makes the difficult job of increasing your ROI even harder. However, instead of focusing your efforts on attracting patients’ attention with flashy advertisements, you should be allowing potential patients to find you using inbound marketing methodology.
Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. In today’s digital age, your healthcare practice knows that content is an important part of promoting patients’ awareness and engagement with your Brand, but there’s more to content marketing than your email newsletter and healthcare blog. For instance, has your healthcare Brand considered including patient-generated content as part of your inbound marketing strategy?
Here’s everything you need to know to effectively incorporate patient-generated content into your healthcare marketing strategy, and why you need to.
When patients have a question, where do they turn to first? The internet. Whether they have a question about a specific health condition or are looking at practice reviews, patients are searching online in each phase of the patient journey. For your healthcare practice to successfully connect with these patients, one of the fundamental components of inbound marketing must come into play: Search Engine Optimization (SEO).
Here are 3 SEO tips that will help your healthcare Brand reach new patients while simultaneously building your relationship with current patients:
To gain powerful insights on your target market, it’s essential to combine your knowledge of the marketing funnel with patient personas. Doing so will also give you a better understanding of where to focus your healthcare practice’s time, money and resources to attract the right patients, which will lead to increasing patient volume. But what exactly are patient personas?