Healthcare Brand Growth Blog

How to Use Negative Online Reviews to Boost Your Business

When you think of negative online reviews, you hear one thing – negative. We assume that these reviews can only hurt our business. We don’t want negative online reviews, but they are an inevitable part of doing business. Even top performing organizations receive a bad review every now and again.

So what if we told you these “negative” online reviews do not have to have a negative effect on your business? Allow your Brand values to show through on your review sites, communicate with your reviewers, and acknowledge and appreciate all of their thoughts and opinions. By creating an effective online reputation management strategy, negative online reviews can have a positive effect on your current and prospective customers and actually boost your business. 

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Jim FlynnJim Flynn

14 Tips for Writing Killer Call-to-Action Copy

How often do you find yourself reading a news article online and minutes later you are watching videos on YouTube? The internet has the ability to shift our attention and quickly spark new interests. This power often falls on calls-to-action (CTAs); images with text that prompt visitors to take action on an organization’s offer.

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Jim FlynnJim Flynn

12 Tips to Creating Landing Pages That Convert

Your organization has a purpose. Whether it’s to sell, serve or consult, you need qualified customers to operate on a day-to-day basis. But how do you continue to grow your customer database and your business? Landing pages are web pages that allow your visitors to exchange their contact information for your offer—converting them to a lead. When integrated into your inbound marketing strategy, landing pages will generate leads for your organization, and you can begin converting them to customers.

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Jim FlynnJim Flynn

5 Steps to a Successful Website Redesign

A website redesign can be a huge success that brings your Brand new customers and improves your audience’s online experience, or it can fail by decreasing your website’s effectiveness. No matter what, a website redesign is always a time and money consuming project. So, spend your dollars effectively and make sure your website redesign is a success for your organization.

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Jim FlynnJim Flynn

Your Ultimate Landing Page Checklist

Landing pages are an important component to your integrated inbound marketing program. They allow you to capture a visitor’s information through a lead form in exchange for your offer. This attracts new visitors and allows you to build your lead database. Therefore, it’s important to create a unique landing page for each of your offers in order to increase your traffic and convert more visitors into leads.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Marketing Analytics

John Sculley, American businessman and former CEO of Apple, once said, “No great marketing decisions have ever been made on qualitative data.”

To succeed, you need data to back your campaign decisions and ensure you will produce the results your desire. Analytics are a necessary tool for any marketing campaign. By measuring and analyzing the data you collect from each campaign, you can pinpoint low-performing areas and determine the best ways to make improvements. Optimize the effect of your inbound marketing campaigns through analytics.

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Jim FlynnJim Flynn

4 Ways to Generate Revenue Through Your Brand Website

In today’s digital age, your website is an important component to your organization’s marketing strategy. Consumers are taking control and using the web to gather information without a sales associate’s assistance. Give your consumers the tools they need and allow your organization’s website to be found. Learn to transform your brand website into a revenue-generating machine.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Social Media

A 2015 Statista report forecasted that the amount of social network users in 2016 will be about 2.13 billion, which is up from 1.4 billion in 2012.

Why are consumers using this popular form of interaction, and why have businesses jumped on the bandwagon? Social media allows you to connect and share ideas, content and news. By integrating social media into your inbound marketing campaign strategy, you allow your organization to interact directly with consumers. This interaction will help your organization build trust with consumers, leading to more visitors, leads and customers.

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Jim FlynnJim Flynn

Email Marketing Best Practices: 8 Tips to Generate More Leads

Lead generation is important to the success of your organization. Without it, how can you continue to grow your customer-base? There are many different ways to generate leads, especially with the variety of new tools at our disposal. But what marketers don’t realize is that one of the best lead generation tools is one that is already in your marketing toolkit—email marketing.

Filling your audience’s inbox with countless emails is one thing, but if you aren’t optimizing your emails for lead generation, are those emails benefiting your Brand? Follow our email marketing best practices to begin converting your email recipients to leads.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Paid Online Media

Every organization’s goal is to sell their products and services. Your marketing and sales team spends countless hours determining the best ways to generate new customers, keep existing ones, and increase Brand awareness. But sometimes all of your hard work and effort is still not enough to produce the results you desire, so what’s your next course of action?

Paid online media is a great way to generate the online traffic you desire. Sometimes even the best organic search strategy may not keep you in the top rankings of your audience’s search results. Target your messages to the right audience. Generate the best results for your Brand by adding paid online media to your marketing toolkit.

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Jim FlynnJim Flynn

How to Plan an Effective Website Redesign

The way you plan and execute your website redesign can have a major impact on its overall success. Diving into a website redesign with no guidance can lead your Brand on a path to nowhere. Don’t get lost in this overwhelming process. Spend your time and money efficiently by strategically planning an effective website redesign.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Blogging

The internet grants us access to the information we desire at the click of a button—from cupcake recipes to movie reviews to financial advisors. All we have to do is type a few keywords into our Google search bars, hit enter, and an endless list of answers to our problem appears on the screen.

But as a marketer, how do you get your organization to appear in your audience’s top search results? By creating quality content through keyword research and search engine optimization, you place your website higher in search rankings. This will ultimately lead to an increase in the amount of traffic you drive to your website. Once you build this traffic, give your visitors a reason to come back by having a well-written blog. Blogging allows your website to be found online and encourages interaction with your audience by allowing you to share your knowledge and become their resource.

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Jim FlynnJim Flynn

Landing Pages: Why You Can Never Have Enough

You can have all the site visitors in the world, but if you have no way to help them through your sales funnel and convert them to leads and eventually customers, it does nothing for your sales. Landing pages allow you to convert visitors to leads. And the more landing pages you have, the more leads you will have.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Email Marketing

A few years ago, when the social media era first began, marketers declared the death of email marketing. They began cutting email marketing from their campaigns to make room for the newest form of marketing—social media.

This is no longer the case. Email marketing is one of the most relevant marketing channels to generate results for your Brand. Do not cut this tool from your toolkit! In fact, implement email marketing into every campaign you run. You will create more awareness for your campaign and target your messages to the right audience.

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Jim FlynnJim Flynn

11 Questions to Ask Yourself Before Considering Brand Development

We live in an information heavy world. Throughout our day, we are constantly bombarded by different promotional messages, making it difficult to distinguish one from another. Your organization’s key to breaking through this noise is discovering your distinction and continually communicating it to consumers. But, your distinction is something you must know before your consumers ever will.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Calls-to-Action

Calls-to-action have the power to grab people’s attention and direct them to take action. They make it easier to survive in the digital world, where every organization is fighting for users’ attention.

A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct the visitor to a landing page, where you can collect their contact information in exchange for your marketing offer. CTAs push visitors through your funnel and create awareness for your inbound marketing campaign.

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Jim FlynnJim Flynn

5 Ways to Analyze the Gaps in Your Closed-Loop Marketing System


As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Therefore, many marketing actions are focused on not only promoting the Brand, but also generating new leads and customers for the organization. And, with inbound marketing methodology, marketers’ main focus is bringing visitors in, rather than going out and finding prospects for their organization. Now, cue closed-loop marketing.

Effective marketers should be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing. Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.

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Jim FlynnJim Flynn

Building Your Inbound Marketing Toolkit: Landing Pages

Landing pages are web pages that allow you to capture a visitor’s information through a lead form. Typically, a visitor arrives on your landing page after they click on your offer’s call-to-action. Your landing page allows your visitor to download or sign up for your offer in exchange for their information, and you receive a new lead to add to your database.

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Jim FlynnJim Flynn

Integrate Inbound Marketing into Your Next Website Redesign

Let’s be honest: even the most stunning website is essentially useless if it does nothing to convert visitors to leads. While aesthetics are valuable in attracting visitors to your site, you must include tools that convert visitors to leads and then customers. That’s where inbound marketing comes into play. With inbound, you can propel visitors through the sales funnel and successfully convert them to leads and customers.

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Jim FlynnJim Flynn

Analyzing Your Calls-to-Action

A lot of time and effort has been spent creating your calls-to-action (CTAs). You have made sure they are enticing, compelling your website visitors to click. You placed them throughout your website and added them to emails, blogs and videos. You’ve ensured they are optimized to produce the best possible results for your Brand. So you are finished then, right? Not quite. The process does not stop after you have created and placed your CTAs. It is important to monitor and collect data on your CTAs so you can make updates to them and continue to produce the best results.

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Jim FlynnJim Flynn