When you think of negative online reviews, you hear one thing – negative. We assume that these reviews can only hurt our business. We don’t want negative online reviews, but they are an inevitable part of doing business. Even top performing organizations receive a bad review every now and again.
So what if we told you these “negative” online reviews do not have to have a negative effect on your business? Allow your Brand values to show through on your review sites, communicate with your reviewers, and acknowledge and appreciate all of their thoughts and opinions. By creating an effective online reputation management strategy, negative online reviews can have a positive effect on your current and prospective customers and actually boost your business.