Healthcare Brand Growth Blog

Growing Patient Volume Part 1: Five Effective Online Strategies to Maximize Elective Procedures

In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.

Read Article  
Hult MarketingHult Marketing

8 Benefits of Healthcare Brand Building

Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”

That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:

Read Article  
Jim FlynnJim Flynn

Why Focusing on Patients is the Key to Ophthalmology Marketing

If you want your ophthalmology marketing to be successful, your efforts must begin and end with your patients. Why is patient-focused marketing so important? Simply put, patients are the ones you're trying to impress with your marketing so it only makes sense to keep them in your sights every step of the way. Let's take a look. 

Read Article  
Hult MarketingHult Marketing

How Your Company Culture Affects Your Healthcare Marketing

The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your ophthalmology practice has one. If you do have a defined culture, that internal activity doesn't affect your ophthalmology marketing, right? 

Read Article  
Hult MarketingHult Marketing

The 5 Worst Marketing Mistakes Your Ophthalmology Practice Can Make

When was the last time your ophthalmology Brand updated its marketing strategy? With both the healthcare and marketing industries constantly evolving, your practice’s marketing methods can quickly become outdated.

From our experience there are several common marketing mistakes that ophthalmology Brands frequently make. To ensure that your Brand doesn’t fall prey to those same errors, adapt your marketing strategy to avoid these five disastrous mistakes.

Read Article  
Jim FlynnJim Flynn

3 Things Your Healthcare Practice Can Learn From Your Competition

When looking for ways to grow and improve your healthcare Brand's marketing strategies, looking internally isn’t the only option. Alternately, take time to look outwards and examine your competition. Are their marketing campaigns working? How do you stack up? By performing this analysis, you can discover your Brand’s distinction and develop better marketing strategies.
Read Article  
Jim FlynnJim Flynn

5 Brilliant Email Marketing Hacks to Increase Patient Volume

Increasing patient volume can be challenging in today’s digital market. Many patients take the time to research their options, but others choose the first practice they see an online ad for. How can you reach the right audience, at the right time, while presenting an outstanding message that achieves your marketing goals? It starts with an essential part of your inbound marketing toolkit: email marketing.

Read Article  
Jim FlynnJim Flynn

5 Ways to Attract Patients with Your Landing Page Headlines

Question: What caught your attention and enticed you to click and open this blog post?

Odds are, it was the headline that sparked your interest. Headlines are one of the most powerful tools in your marketing toolkit when it comes to increasing patient volume. Intriguing and effective landing page headlines have the power to transform your pages from missed opportunities to patient generating machines. 

Read Article  
Jim FlynnJim Flynn

Marketing for Healthcare: Generate Leads to Your Website With Blogging

The industry is in a unique position when it comes to content marketing for healthcare practices. There will always be a wealth of information readily available for healthcare-specific blogs. Additionally, people are always looking for quick answers to their healthcare questions online.

Many healthcare marketers aren’t taking advantage of these benefits. They aren’t leveraging the opportunity to establish themselves as healthcare thought leaders and in turn, convert warm leads into living, breathing patients. If you are one such healthcare practice, then you should consider these four simple ways you can supercharge your lead generation efforts through blogging.

Read Article  
Jim FlynnJim Flynn

6 Tips for Increasing Patient Volume with Your Healthcare Website

Picture this: After looking around town for days, you’ve finally found what you think is the perfect eye care center for your LASIK procedure. Sure, the building is a little out of your way and you had to drive around the block a couple times to find it, but it’s definitely there. As your expectations of a receptionist’s warm greeting and a comfy waiting room persists, you walk in the door to find a vacant and uninviting room. The receptionist is on break, there are no informational brochures about their practice, and the place is decorated with faded posters that are in need of an update. Unfortunately, this experience is what visitors may have when visiting a poorly designed or outdated healthcare website, and it’s a surefire way to scare off tons of potential patients.

Read Article  
Jim FlynnJim Flynn