Healthcare Brand Growth Blog

5 Tips to Distinguish Your Healthcare Brand From Your Competitors

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your healthcare Brand; however, there’s so much more to it.

Your healthcare Brand is your identity: everything that comes to people’s minds when they hear your name. This includes your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire practice, and it demonstrates to patients what they can expect from you and why you’re different from that practice across town.

Read Article  
Jim FlynnJim Flynn

The Ins and Outs of The Healthcare Content Marketing Marathon

Content marketing is a fundamental component of inbound marketing. It has the potential to increase patient volume while simultaneously building relationships with your current patients. Since patients are already researching online to find the information they want, instead of trying to provide them with information at the wrong time – such as with a pop-up ad on an unrelated YouTube video – provide information for patients to find when they’re ready.

However, creating and publishing healthcare content isn’t a one and done event. So here is everything your healthcare Brand needs to know to successfully maneuver the content marketing marathon.

Read Article  
Jim FlynnJim Flynn

Benefits to Measuring and Analyzing Your ROI

According to Investopedia, return on investment (ROI) is a performance measure used to evaluate the efficiency of a number of different investments. Your ROI measures the amount of return on an investment related to that investment’s costs. It is part of your marketing analytics and serves as a benchmark for your marketing strategies.

With all of the different data and metrics that we can measure, what makes your ROI valuable to your overall marketing efforts? Measuring and analyzing your ROI can benefit your Brand and marketing strategies by increasing their effectiveness and building the foundation for successful future campaigns.

Read Article  
Jim FlynnJim Flynn

12 Tips to Creating Landing Pages That Convert

Your organization has a purpose. Whether it’s to sell, serve or consult, you need qualified customers to operate on a day-to-day basis. But how do you continue to grow your customer database and your business? Landing pages are web pages that allow your visitors to exchange their contact information for your offer—converting them to a lead. When integrated into your inbound marketing strategy, landing pages will generate leads for your organization, and you can begin converting them to customers.

Read Article  
Jim FlynnJim Flynn

Your Ultimate Landing Page Checklist

Landing pages are an important component to your integrated inbound marketing program. They allow you to capture a visitor’s information through a lead form in exchange for your offer. This attracts new visitors and allows you to build your lead database. Therefore, it’s important to create a unique landing page for each of your offers in order to increase your traffic and convert more visitors into leads.

Read Article  
Jim FlynnJim Flynn

Landing Pages: Why You Can Never Have Enough

You can have all the site visitors in the world, but if you have no way to help them through your sales funnel and convert them to leads and eventually customers, it does nothing for your sales. Landing pages allow you to convert visitors to leads. And the more landing pages you have, the more leads you will have.

Read Article  
Jim FlynnJim Flynn

11 Questions to Ask Yourself Before Considering Brand Development

We live in an information heavy world. Throughout our day, we are constantly bombarded by different promotional messages, making it difficult to distinguish one from another. Your organization’s key to breaking through this noise is discovering your distinction and continually communicating it to consumers. But, your distinction is something you must know before your consumers ever will.

Read Article  
Jim FlynnJim Flynn

5 Ways to Analyze the Gaps in Your Closed-Loop Marketing System


As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Therefore, many marketing actions are focused on not only promoting the Brand, but also generating new leads and customers for the organization. And, with inbound marketing methodology, marketers’ main focus is bringing visitors in, rather than going out and finding prospects for their organization. Now, cue closed-loop marketing.

Effective marketers should be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing. Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.

Read Article  
Jim FlynnJim Flynn

The Beginner's Guide to Closed-Loop Marketing

Do you have trouble connecting your leads to the source they came from? Are you not able to determine your visitors’ behavior and interests in order to keep them moving through your sales funnel? Even with all of the right tools at our disposal, many organizations are still experiencing this gap between their sales and marketing teams.

Closed-loop marketing tracks, measures and analyzes all of the visitors, leads and customers your organization has—finally closing the gap between your sales and marketing team. This tool provides you with the data you need to help determine the best and worst lead sources for your organization and optimize the results of your inbound marketing campaigns. 

Read Article  
Jim FlynnJim Flynn

5 Steps to Building Your Brand Distinction

Consumers have a choice. Right now, your organization is just one of their many options. No matter how perfect you know you may be for them, they may not be able to recognize your value through all the marketing and promotional efforts of every other organization. So, what will make them choose you?

Your Brand is the essence of who you are, and it is what distinguishes you from your competition. Brand Development is the discovery process we go through together to unearth your organization’s Claim of Distinction, and the master plan for how that differentiation will be communicated. Building your Brand Distinction is a key component to discovering who you are. It’s something you must know before consumers ever will.

Read Article  
Jim FlynnJim Flynn