In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.
Healthcare Brand Growth Blog
As an employee, we have many responsibilities to balance throughout our day. This can lead to becoming overwhelmed with the amount of things to do and the lack of time to get them done. Something that frequently seems to take up quality time each day is posting on social media. With 22% of the world’s total population on Facebook, 81% of millennials checking Twitter at least once per day, and 530 million user profiles on LinkedIn, it is very important for your company to have a social presence. Social should be a big part of every company’s marketing plan, but it shouldn’t consume your entire day.
Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.
A few years ago, marketers thought email was on the decline because of the rise of social media. To this day email remains one of the best ways to generate leads, and promote your healthcare Brand's products and services. Healthcare organizations are spending more money on their email marketing campaigns while emphasizing social media and promotional campaigns. You can maximize pay-off by monitoring conversions and click-through rates with every email you send.
While many people still like calling a customer-service line for help or information, a growing portion of today's consumers has discovered the power of using social media to stay connected with companies. In fact, one survey found almost 70 percent of consumers have turned to social media for support.
Email marketing is one of the best healthcare marketing tools for reaching your patients. Along with the bit of privacy that email offers when compared to other marketing activities, email can be personalized and customized so it's relevant for your recipients while also giving you an opportunity to solidify your practice's culture with your audience. Here are effective four ways to reach your patients using email marketing.
Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.
Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”
That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:
Marketing your healthcare practice is an essential way to create a strong patient base, and social media is a reliable path for building enduring relationships in the community. On the other hand, standing out from the crowd is critical to social media success. Here are 4 ways to differentiate your practice so you're heard above the noise.
If you want your ophthalmology marketing to be successful, your efforts must begin and end with your patients. Why is patient-focused marketing so important? Simply put, patients are the ones you're trying to impress with your marketing so it only makes sense to keep them in your sights every step of the way. Let's take a look.
Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.
The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your ophthalmology practice has one. If you do have a defined culture, that internal activity doesn't affect your ophthalmology marketing, right?
It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.
If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.
When a patient visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those patients to achieve their goals. You can successfully do that by enhancing several components of your ophthalmology website; however, there’s one key component that is often overlooked - website navigation.
Patients only have an eight second attention span in this fast-paced, digital world. So how can your healthcare Brand capture their attention? Instead of annoying them with pop-up ads, your Brand can reach and convert patients through social media.
Since you know why your healthcare Brand needs to be social media, the next step for your Brand is to know how to use social media. From choosing a platform to developing copy, there are several aspects of social media that your healthcare practice needs to consider when developing a strategy.
These four tips can help you create a solid social media marketing strategy for your healthcare Brand that will generate leads and increase patient adoption.
Whether this is the first time, or hundredth time, you’ve heard about inbound marketing, you probably have a few questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.
To help answer your questions, here are the answers to 10 frequently asked questions related to inbound marketing for healthcare Brands.
We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are seven creative content marketing ideas and tips to use for your healthcare Brand.