Healthcare Brand Growth Blog

3 Ways to Provide Excellent Customer Service on Social Media

While many people still like calling a customer-service line for help or information, a growing portion of today's consumers has discovered the power of using social media to stay connected with companies. In fact, one survey found almost 70 percent of consumers have turned to social media for support. 

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Hult MarketingHult Marketing

4 Ways to Reach Your Patients Using Email Marketing

Email marketing is one of the best healthcare marketing tools for reaching your patients. Along with the bit of privacy that email offers when compared to other marketing activities, email can be personalized and customized so it's relevant for your recipients while also giving you an opportunity to solidify your practice's culture with your audience. Here are effective four ways to reach your patients using email marketing. 

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Hult MarketingHult Marketing

How to Craft Creative Landing Pages for Your Healthcare Practice

Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.

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Hult MarketingHult Marketing

8 Benefits of Healthcare Brand Building

Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”

That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:

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Jim FlynnJim Flynn

4 Ways to Differentiate Your Healthcare Practice on Social Media

Marketing your healthcare practice is an essential way to create a strong patient base, and social media is a reliable path for building enduring relationships in the community. On the other hand, standing out from the crowd is critical to social media success. Here are 4 ways to differentiate your practice so you're heard above the noise.

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Hult MarketingHult Marketing

Your Healthcare Practice Doesn't Need a Press Release For Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than  one billion websites  online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

Why Focusing on Patients is the Key to Ophthalmology Marketing

If you want your ophthalmology marketing to be successful, your efforts must begin and end with your patients. Why is patient-focused marketing so important? Simply put, patients are the ones you're trying to impress with your marketing so it only makes sense to keep them in your sights every step of the way. Let's take a look. 

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Hult MarketingHult Marketing

3 Tips for Promoting Your Ophthalmology Content

Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.

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Hult MarketingHult Marketing

How Your Company Culture Affects Your Healthcare Marketing

The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your ophthalmology practice has one. If you do have a defined culture, that internal activity doesn't affect your ophthalmology marketing, right? 

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Hult MarketingHult Marketing

Is Inbound Marketing Right For Your Ophthalmology Practice?

It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.

If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.

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Jim FlynnJim Flynn

Website Navigation: 4 Tips For Your Ophthalmology Practice's Website

When a patient visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those patients to achieve their goals. You can successfully do that by enhancing several components of your ophthalmology website; however, there’s one key component that is often overlooked - website navigation.

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Jim FlynnJim Flynn

4 Ways to Generate Healthcare Leads With Social Media

Patients only have an eight second attention span in this fast-paced, digital world. So how can your healthcare Brand capture their attention? Instead of annoying them with pop-up ads, your Brand can reach and convert patients through social media.

Since you know why your healthcare Brand needs to be social media, the next step for your Brand is to know how to use social media. From choosing a platform to developing copy, there are several aspects of social media that your healthcare practice needs to consider when developing a strategy.

These four tips can help you create a solid social media marketing strategy for your healthcare Brand that will generate leads and increase patient adoption.

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Jim FlynnJim Flynn

10 Inbound Marketing FAQ Answers for Your Healthcare Brand

Whether this is the first time, or hundredth time, you’ve heard about inbound marketing, you probably have a few questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.

To help answer your questions, here are the answers to 10 frequently asked questions related to inbound marketing for healthcare Brands.

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Jim FlynnJim Flynn

Healthcare Marketing: 6 Fantastic Content Ideas to Use Today

We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are seven creative content marketing ideas and tips to use for your healthcare Brand.

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Jim FlynnJim Flynn

10 Tips for a Successful Ophthalmology Website

Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your ophthalmology website is a crucial part of your marketing strategy.

Using these ten quick tips will help you know how to create a successful website for your ophthalmology Brand that attracts and converts new patients.

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Jim FlynnJim Flynn

The 5 Worst Marketing Mistakes Your Ophthalmology Practice Can Make

When was the last time your ophthalmology Brand updated its marketing strategy? With both the healthcare and marketing industries constantly evolving, your practice’s marketing methods can quickly become outdated.

From our experience there are several common marketing mistakes that ophthalmology Brands frequently make. To ensure that your Brand doesn’t fall prey to those same errors, adapt your marketing strategy to avoid these five disastrous mistakes.

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Jim FlynnJim Flynn

Email Marketing: 8 Ways to Stand Out in Your Patients' Inboxes

Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Email is a key function in inbound marketing that your healthcare practice needs to be using as part of your marketing strategy. However, with so many emails cluttering patients’ inboxes, your healthcare Brand needs a way to catch their attention and avoid becoming “graymail.”

Adopt the following eight best practices when designing your healthcare Brand’s email marketing campaigns to stand out in your patients’ inboxes.

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Jim FlynnJim Flynn

5 Tips to Distinguish Your Healthcare Brand From Your Competitors

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your healthcare Brand; however, there’s so much more to it.

Your healthcare Brand is your identity: everything that comes to people’s minds when they hear your name. This includes your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire practice, and it demonstrates to patients what they can expect from you and why you’re different from that practice across town.

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Jim FlynnJim Flynn

6 Nifty Marketing Tools and Resources to Grow Your Healthcare Brand

Nowadays there are hundreds of tools and resources available to help you successfully develop and execute your healthcare Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your practice’s goals.

Here are 6 marketing tools that your healthcare practice should know about.

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Jim FlynnJim Flynn

Increase ROI for Your Healthcare Brand with Relationship Marketing

After a quick scan of your local healthcare market, you may wonder how it’s possible to get your Brand to resonate with patients in an industry that’s so saturated. How can you create Brand awareness and encourage patient loyalty to increase ROI for your healthcare Brand? The answer: relationship marketing.

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Jim FlynnJim Flynn