Brand Growth

5 Effective Inbound Marketing Strategies to Increase Patient Volume

Attracting new patients through newspaper ads and billboards is no longer effective. While these promotional activities still provide results and create awareness, they need to be a part of an integrated communications strategy in order to increase patient volume for your healthcare Brand. As a healthcare marketer, increasing patient volume through inbound marketing is effective, automatic and seamless — when done correctly.

At Hult Marketing, we’ve tried a number of patient generation strategies; however, the following 5 strategies are the cream of the crop when you are trying to find the perfect recipe for your inbound marketing campaigns.

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Jim FlynnJim Flynn

SEO Tips to Increase Traffic to Your Healthcare Website

The way we search for health-related information is constantly changing, making it difficult for practices to stand out amongst their pool of competitors. Generating online traffic to your website is more important to increasing patient volume than ever before. But, how do you actually create an increase in website traffic? By utilizing the following SEO tips, you ensure visitors are finding your health-related content during their searches, generating more online traffic, new patients, and loyalty for your healthcare Brand.

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Jim FlynnJim Flynn

Promote Your Healthcare Brand Using Google My Business

Google My Business is a must-have resource for healthcare marketing. With many patients relying on local search to learn more about healthcare services, Google My Business is an easy-to-use inbound marketing tool that places your healthcare organization in prime territory in search engine results pages (SERPs).

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Jim FlynnJim Flynn

Healthcare Content Marketing: Increase Your SEO Ranking

Some healthcare practices have a love-hate relationship with Google search engine results’ pages (SERPs). For the most part, the relationship is one of unrequited love. It’s a tale that goes way back to 2011 when Google instituted the algorithm update that set the stage for the way websites ranked in their SERPs – Panda. Google’s Panda algorithm emphasized quality content, which many websites didn’t have at the time.

Overnight, healthcare marketers using Black Hat search engine optimization (SEO) techniques realized their relationship with Google had to be genuine. No more keyword stuffing, spamdexing, or buying links to rank higher in SERPs. 

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Jim FlynnJim Flynn

Enhance Your Healthcare Brand's Online Presence with Video Marketing

With the amount of information at patients’ disposal, it can make it even harder for your healthcare practice to attract and retain loyal patients. Because of this, your Brand needs to focus on fostering a relationship with them that shows you understand them and care about providing them with solutions.

This relationship doesn’t start when the patient first walks in the door of your clinic or hospital, though. It starts the minute they realize they have a problem and turn to Google for answers. It may be hard to build a trustworthy relationship with patients virtually, but with effective video marketing, your healthcare Brand will stand out from your competitors. Become a healthcare practice that patients can trust and engage with by incorporating videos into your inbound marketing strategy.

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Jim FlynnJim Flynn

Healthcare Marketing: Optimize Your Mobile Website Design

Leveraging content is a powerful tool in your healthcare marketing arsenal. It helps with Brand differentiation and patient acquisition; however, if your content isn’t user-friendly on all platforms, then what’s the point? You’ll lose traffic and visitors if your website isn’t optimized for mobile. Without a mobile-friendly website, your target audience will become frustrated and will never hear about the great products and services you offer. 

But, don’t take our word for it. Take a look at what marketing experts and the number one search company, Google, has to say about mobile website design.

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Jim FlynnJim Flynn

Use Secondary CTAs to Convert More Visitors into Patients

Calls-to-action (CTAs) are among the most important tools in your inbound marketing arsenal. Without them, your healthcare Brand is missing out on opportunities to increase patient volume. How will visitors convert to loyal patients? What will get them to sign up for your free LASIK consultation? What will entice them to learn more about cataract surgery and download your IOL guide? CTAs are essential to your healthcare marketing strategy and open up the doors to new patients for your Brand.

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Jim FlynnJim Flynn

Marketing for Healthcare: Increase Your SEO Ranking with Content

Some healthcare practices have a love-hate relationship with Google search engine results’ pages (SERPs). For the most part, the relationship is one of unrequited love. It’s a tale that goes way back to 2011 when Google instituted the algorithm update that set the stage for the way websites ranked in their SERPs – Panda. Google’s Panda algorithm emphasized quality content, which many websites didn’t have at the time.

Overnight, healthcare marketers using Black Hat search engine optimization (SEO) techniques realized their relationship with Google had to be genuine. No more keyword stuffing, spamdexing, or buying links to rank higher in SERPs.

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Jim FlynnJim Flynn

The ROI of Content Marketing for Healthcare Brands

Numbers matter when it comes to your healthcare marketing strategy. When you set a goal to conduct ‘x’ number of LASIK procedures or increase patient volume by ‘x’ percent, measuring where you ended the year will show you how effective your strategy was during that period. If you hit your target, then it’s safe to say your strategy is working; however, if you missed your goal, then your strategy for increasing patient volume may need some tweaking.

The same premise applies to content marketing for healthcare Brands. You can measure the return on investment (ROI) of content marketing by measuring where you started based on where you are now.

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Jim FlynnJim Flynn

Converting Visitors to Patients with Your Digital Marketing Strategy

Increasing patient volume and loyalty is at the core of your healthcare marketing strategy. Whether you are promoting a new service, sharing a patient success story, or building Brand awareness, your practice is focused on bringing in new and returning patients.

Your digital marketing strategy is a major player in making this happen. By finding patients during their online searches, you are giving them the opportunity to be educated and inspired by your healthcare Brand. 

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Jim FlynnJim Flynn