Healthcare Brand Growth Blog

The Anatomy of a Five Star Healthcare Email

A few years ago, marketers thought email was on the decline because of the rise of social media. To this day email remains one of the best ways to generate leads, and promote your healthcare Brand's products and services. Healthcare organizations are spending more money on their email marketing campaigns while emphasizing social media and promotional campaigns. You can maximize pay-off by monitoring conversions and click-through rates with every email you send.

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Hult MarketingHult Marketing

3 Ways to Provide Excellent Customer Service on Social Media

While many people still like calling a customer-service line for help or information, a growing portion of today's consumers has discovered the power of using social media to stay connected with companies. In fact, one survey found almost 70 percent of consumers have turned to social media for support. 

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Hult MarketingHult Marketing

4 Ways to Reach Your Patients Using Email Marketing

Email marketing is one of the best healthcare marketing tools for reaching your patients. Along with the bit of privacy that email offers when compared to other marketing activities, email can be personalized and customized so it's relevant for your recipients while also giving you an opportunity to solidify your practice's culture with your audience. Here are effective four ways to reach your patients using email marketing. 

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Hult MarketingHult Marketing

How to Craft Creative Landing Pages for Your Healthcare Practice

Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.

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Hult MarketingHult Marketing

8 Benefits of Healthcare Brand Building

Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”

That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:

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Jim FlynnJim Flynn

4 Ways to Differentiate Your Healthcare Practice on Social Media

Marketing your healthcare practice is an essential way to create a strong patient base, and social media is a reliable path for building enduring relationships in the community. On the other hand, standing out from the crowd is critical to social media success. Here are 4 ways to differentiate your practice so you're heard above the noise.

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Hult MarketingHult Marketing

Your Healthcare Practice Doesn't Need a Press Release For Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than  one billion websites  online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
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Hult MarketingHult Marketing

Why Focusing on Patients is the Key to Ophthalmology Marketing

If you want your ophthalmology marketing to be successful, your efforts must begin and end with your patients. Why is patient-focused marketing so important? Simply put, patients are the ones you're trying to impress with your marketing so it only makes sense to keep them in your sights every step of the way. Let's take a look. 

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Hult MarketingHult Marketing

3 Tips for Promoting Your Ophthalmology Content

Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.

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Hult MarketingHult Marketing

How Your Company Culture Affects Your Healthcare Marketing

The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your ophthalmology practice has one. If you do have a defined culture, that internal activity doesn't affect your ophthalmology marketing, right? 

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