Nowadays there are hundreds of tools and resources available to help you successfully develop and execute your healthcare Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your practice’s goals.
Here are 6 marketing tools that your healthcare practice should know about.
1. Customer Relationship Management
Using a Customer Relationship Management System (CRM) for your healthcare Brand is an essential part of a successful inbound marketing strategy. A CRM helps you manage your patient data without messy documents and spreadsheets. Your healthcare Brand can nurture patients throughout the patient journey with relevant content, which will improve relationships with both current and potential patients.
2. Team Collaboration
Stop digging through emails to find long-lost files and keep track of your healthcare team’s numerous documents and files with a platform like Dropbox. Using cloud technology, Dropbox allows you and your team to quickly save documents, photos, presentations and more. Additionally, you’re able to access those files from all your devices and easily share them with your colleagues.
3. Learning Tools
It’s important for you and your healthcare marketing team to continually learn and keep up with the latest healthcare marketing trends. There are several ways to do this such as reading industry publications, taking certification courses, and learning how to use a variety of marketing software.
For instance, one increasingly important skill for healthcare marketers is coding. With marketing technology quickly advancing, understanding the basics of different code languages can help grow your healthcare Brand. Codecademy can help you learn or improve coding skills that can be used in several aspects of healthcare marketing such as optimizing emails for mobile.
4. Content Creation
As part of your healthcare content marketing strategy, including your healthcare blog and social media posts, your Brand may want to try something new. With over 100 million daily users, Giphy is an online library that allows your practice to find GIFs and create your own as well.
A GIF is the file format for animated images, which typically loop infinitely. These are popular on social media, and Giphy users sharing over 1 billion GIFs a day, so your practice may consider utilizing GIFs to interact with patients and draw their attention.
5. Lead Generation
When trying to generate leads for your healthcare Brand, HubSpot Marketing Free is essential to streamline the process. This software allows your Brand to identify patients visiting your website in real time, so you can follow up immediately with nurturing content. After your healthcare Brand captures patients’ information from form submissions on your website, this automatic system nurtures visitors into leads with pre-designated content that you set up.
6. Brand Growth
Since it’s important to frequently add new informational literature to your library of marketing resources, Hult Marketing offers several free marketing tools and eBooks specifically catered towards healthcare marketing to help your Brand learn how grow with inbound marketing.
Since there are so many available tools and resources for your healthcare Brand to choose from, it’s important to research each platform and software before you invest. This can be time consuming for your practice.
Our team at Hult Marketing has experience with several different marketing platforms and resources, and we want to use that experience to help your practice. We conduct personalized Brand discovery sessions with your practice before we create a customized, integrated inbound marketing campaign for your healthcare Brand.
You can request a free consultation here, or learn more about inbound marketing in our free eBook, Tools of the trade: 7 Fundamentals of an Effective Inbound Marketing Campaign.
Implementing inbound marketing’s ROI based ideas helps attract more patients to your practice. Let's chat and put the Hult Team’s inbound experience to work for you. Feel free to reach out to me at 309-673-8191 or firstname.lastname@example.org, and together, we can create grow your healthcare Brand.