You can have all the site visitors in the world, but if you have no way to help them through your sales funnel and convert them to leads and eventually customers, it does nothing for your sales. Landing pages allow you to convert visitors to leads. And the more landing pages you have, the more leads you will have.
Landing pages start attracting leads by increasing your search engine optimization (SEO). The more you have, the more that are indexed in a search. If a visitor comes across one of your landing pages straight from the search, it eliminates the step of them going to your website first. One less step to get to the content they are looking for means more leads for you.
Site visitors want the process to be as simple as possible. If it’s not, they’re likely to leave. Using a landing page to present your offer and collect visitors’ contact information is a simple way to keep their attention. Gathering their information converts them from a visitor to a lead. Through this process you can analyze the data and gain a better understanding of who your buyer personas are and what they want.
With a solid understanding of your buyer personas comes the ability to offer them content that is relevant to them. You can expand and alter your existing content to better match your audiences and address their wants and needs. This content should be offered through multiple landing pages, and the landing pages should be tailored to match your audience segments.
Offers such as eBooks, how-to guides, free trials, free appraisals and newsletter sign ups are long standing landing pages and can be segmented to align with the needs of your audiences. In exchange for valuable content, you simply ask them to exchange their contact information. The more landing pages you have, the more people are likely to find one and convert.
You can also offer your content in a variety of inbound marketing channels to target multiple personas. Blogs, video content, and eBooks are just a few of the many platforms you can use to offer your content to your visitors. This allows you to create more landing pages, which creates more opportunities to convert.
All of the landing pages you create should have the ability to be shared on social media. The more you have, the more opportunity people have to share them. Additionally, the more links you have, the more search traffic you’ll drive to your landing pages. And the more traffic you have, the higher your conversion rates.
Without the opportunity to capture visitors’ contact information, you’ll miss out on those conversions. Landing pages offer the solution to this problem. Not only do landing pages allow you to gain contact information, they also increase your SEO and allow you to target multiple segments through separate landing pages. Increasing your number of landing pages is the best way to create leads out of visitors and customers out of leads.
Want more information on how to optimize your landing pages? Download our free eBook, The Ultimate Guide to Landing Page Optimization, today to expand your organization’s marketing strategy. Our eBook will help you create and implement a landing page strategy that drives traffic and generates more leads.
Convert visitors to leads through your landing pages. Let’s touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your Brand.