When was the last time you searched for an answer online? Most likely your answer is today. Perhaps it was an online search that even led you to this particular post.
Today, countless patients have become numb to advertisements. This reality - coupled with the growing number of available content options - makes the difficult job of increasing your ROI even harder. However, instead of focusing your efforts on attracting patients’ attention with flashy advertisements, you should be allowing potential patients to find you using inbound marketing methodology.
Here are four ways your healthcare Brand can use inbound marketing to increase your ROI.
1. Stand Out: Brand Distinction
There are things your organization does that are unique to your healthcare practice. Those things distinguish your Brand and give patients a reason to choose you over the competition. Capitalizing on your healthcare Brand's unique value propositions helps you focus your Brand’s marketing strategies on those distinctive attributes, and allows your practice stand out to patients.
2. Lead The Way: SEO & Your Website
Oftentimes your website is a boundary spanner, the first connection and impression of your healthcare Brand. By effectively optimizing your website with Search Engine Optimization (SEO) techniques, both your current and potential patients will easily be able to find you online. Doing this will save patients’ time throughout the patient journey, as well as keep you from wasting your practice’s precious time and resources. Take the time to optimize your website and test it is for user friendliness and easy navigation.
3. Provide Information Patients Want: Blog
With the Internet, patients have access to tons of information. You want to provide them with the information they’re looking for. When using inbound marketing, the key is to draw patients in as opposed to reaching out to them on cold leads. Creating a blog with fresh content related to what patients are looking for helps them find your healthcare Brand and the information they want.
4. Start a Conversation: Social Media
People use social media every single day. Because of this, platforms such as Twitter, Facebook and Instagram have become essential communication tools in healthcare marketing. Now, many people, including prospective patients, use social media as a source for news and information.
With traditional marketing constantly bombarding patients with information and advertisements, inbound marketing grows ever more important in reaching them. The most effective marketing is marketing that doesn’t look like marketing. With social media, you’re able to build a long-term relationship with both your current and potential patients.
By allowing patients to find your healthcare Brand with these inbound marketing techniques, you mitigate the need for cold calls and can focus more time on building long-term relationships with your patients, which will ultimately lead to increasing your ROI.
Learn more about what our team can do for your healthcare Brand with inbound marketing in our free eBook, Increasing Your Inbound ROI, 3 Metrics That Matter: Landing Pages, SEO, and Blogging.
Integrate your current healthcare marketing with inbound marketing, ROI-based ideas to attract more patients to your practice. Let’s chat and put the Hult Team's experience to work for you. You can reach me at 309-673-8191 or firstname.lastname@example.org, and together, we can grow your healthcare Brand.