Digital marketing today is more relevant than ever, especially in the healthcare field. Nothing says “advanced” and “technology” like video blogs or segments that introduce patients, physicians, nurses, and other healthcare professionals to a new procedure that’s available, or a new addition to your organization’s line-up of healthcare options.
In healthcare, it’s vitally important that your practice stands out among all the others -- competition can be fierce, as you know. Taking the next step with digital marketing or fine tuning the digital marketing campaign you have is an excellent way to attract more patients and educate them at the same time. Let’s take an in-depth look at digital marketing, what it is, and how it can help your healthcare practice attract and retain patients and educate them, as well.
What is Digital Marketing?
Digital marketing is a broad term; it means all types of marketing that uses smartphones, devices, or the Internet in any capacity. Some examples are email, social media, search engine optimization (SEO), vlogs, videos, and website content. Digital marketing that keeps patients coming through the door is well-spent time and money. The average U.S. company spends about 41% of marketing budgets on digital marketing. That’s nearly half, and that number is increasing daily.
One of the greatest things about digital marketing compared to more traditional marketing methods is the ability to accurately track the results of your marketing campaigns -- they can be measured in patient response, referrals, etc. The top three types of digital marketing are SEO, banner ads (yes, those still work), and online video.
How Effective is Digital Video Marketing?
Digital marketing makes attracting patients to your practice almost effortless. Here’s some statistics to help you understand the human (read: patient) mind today:
- YouTube states that over 500 million hours of video are watched each day on its site
- 82% of Twitter users watch video content on the site
- The amount of video content uploaded each month is more than TV has created in 30 years
- 87% of online marketers use video content
- ⅓ of online activity is video watching
- 85% of the U.S. audience watches online videos
- 51% of marketing professionals say video has the best marketing ROI
- Social video is responsible for 1200% more shares than text/images
As you can see, digital video marketing is extremely effective.
How Can You Educate Patients with Healthcare Digital Marketing?
A good digital marketing campaign combines some of the top digital marketing methods we’ve mentioned, along with the proper marketing budget. The amount you spend is going to depend strongly on the amount of return you expect to see. Digital marketing engages your customers where they already are, reaching into their homes, workplaces, and free time to help them find the healthcare services they need and want.
Healthcare has traditionally not been as focused on marketing, and that’s why digital video marketing can help your organization attract and keep patients while educating them. Everyone wants the best health they can have, and videos can demonstrate new healthcare findings or knowledge that patients would never know about without digital marketing.
Digital marketing, including video, is a fantastic way to reach the patients who need the healthcare you and your organization can provide. Online videos can be more engaging than any other type of media, and have the added bonus of feeling more personal to patients, especially on the complicated topic of health. Communication with patients is the key to trust building for your organization, and trust is what the physician-patient relationship is all about. Learn more about the best digital marketing solutions for your organization today.
Let's chat and put the Hult Team’s inbound experience to work for you. You can reach me at either 309-673-8191 or email@example.com, and together, we can grow your healthcare Brand.