Healthcare Brand Growth Blog


 March 09, 2016

Building Your Inbound Marketing Toolkit: Marketing Analytics

Toolkit_Series_-_Marketing_Analytics.jpgJohn Sculley, American businessman and former CEO of Apple, once said, “No great marketing decisions have ever been made on qualitative data.”

To succeed, you need data to back your campaign decisions and ensure you will produce the results your desire. Analytics are a necessary tool for any marketing campaign. By measuring and analyzing the data you collect from each campaign, you can pinpoint low-performing areas and determine the best ways to make improvements. Optimize the effect of your inbound marketing campaigns through analytics.

Why Should Analytics Be in Your Marketing Toolkit?

Tracking and analyzing each piece of your marketing campaign allows you to determine which strategies are successful and which are not. You will determine which areas need improvement, resulting in a more effective campaign. With online marketing, every action your visitors take is tracked and stored. Marketing analytics grant you access to the information you need to improve the effectiveness of your campaign and increase your return on investment.

Marketing analytics will vary by type and channel. The metrics you measure and the results you hope to get will be different for each campaign, content and channel you have. The key to successful marketing is accountability and learning from every campaign to improve the next.

Integrating Analytics Into Your Inbound Marketing Campaign Strategy

Measure the results of your marketing campaigns by looking at your performance data. Once you analyze your performance, you can begin to improve your marketing strategy.

Start by analyzing a variety of measures such as comparative metrics, raw data, and conversion rates. After you have gathered your data, determine how well your campaign is performing and strategize how to make improvements.

Measuring your marketing analytics is an on-going process. Keep measuring, testing and analyzing your campaigns to ensure you are producing the best results and making efficient decisions. Understand and interpret what your data means in order to make smart decisions. When you add analytics to your marketing toolkit, you will turn your campaigns into lean, mean inbound machines.

Analytics are an essential component to your marketing toolkit. Learn more about analytics and the six other inbound marketing tools in our eBook Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign. These 7 tools will put your inbound marketing campaign on the fast track to success.

Integrate analytics into your inbound marketing program. Let's touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or jflynn@hultmarketing.com, and together, we can create a better focus on your Brand. 

 Download the Tools of the Trade eBook Today!

Download the Tools of the Trade eBook Today!