Healthcare Brand Growth Blog


 January 13, 2016

Building Your Inbound Marketing Toolkit: Email Marketing

Building Your Inbound Marketing Toolkit: Email MarketingA few years ago, when the social media era first began, marketers declared the death of email marketing. They began cutting email marketing from their campaigns to make room for the newest form of marketing—social media.

This is no longer the case. Email marketing is one of the most relevant marketing channels to generate results for your Brand. Do not cut this tool from your toolkit! In fact, implement email marketing into every campaign you run. You will create more awareness for your campaign and target your messages to the right audience.

Why Should Emails Be In Your Marketing Toolkit?

Emails allow you to send the right message, to the right person, at the right time. Everyone who clicks on your call-to-action is taken to your landing page where they have the opportunity to fill out your lead form. The visitors who fill out your form will then be added to your contact database. Over time, your contact database will continue to increase. This will allow you to segment your list and target your contacts for appropriate email communication.

Integrating Emails Into Your Inbound Marketing Campaign Strategy

Email marketing will create awareness for your campaigns. Add social sharing links to allow your readers to share your message with their connections. Also, add calls-to-action to your emails to direct your readers to a specific page. Your email content should focus around your specific offer, and your call-to-action should take your reader to your landing page where they will learn more about your offer.

Emails are a great way to target your messages to the right people. They should be implemented in every inbound marketing campaign to increase its results and spread awareness.

Emails are essential to your marketing toolkit. Learn more about email marketing and the six other inbound marketing tools in our eBook Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign. These 7 tools will put your inbound marketing campaign on the fast track to success.

Integrate email marketing into your inbound marketing campaigns. Let's touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or jflynn@hultmarketing.com, and together, we can create a better focus on your Brand. 

 Download the Tools of the Trade eBook Today!

Download the Tools of the Trade eBook Today!