Healthcare Brand Growth Blog

 December 30, 2016

Building Your Inbound Marketing Toolkit: Calls-to-Action

Use calls-to-action in Inbound MarketingCalls-to-action have the power to grab people’s attention and direct them to take action. They make it easier to survive in the digital world, where every organization is fighting for users’ attention.

A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar or request a product demo. CTAs should direct the visitor to a landing page, where you can collect their contact information in exchange for your marketing offer. CTAs push visitors through your funnel and create awareness for your inbound marketing campaign.

CTAs are important to use in every inbound marketing campaign you run. They help promote your campaign and capture information from your visitors. Include CTAs in your marketing toolkit and implement them in your integrated inbound marketing program. 

Why Should Calls-to-Action Be In Your Marketing Toolkit?

CTAs help drive conversions in every stage of the funnel. Once your landing pages are built out, you can further promote your campaigns, drive revenue and capture visitor information. CTAs are the triggers that allow your visitor to convert. By clicking on your CTA, your visitor is pulled further down your funnel—visitor to lead and lead to customer. CTAs are an essential part of your marketing toolkit. They are the driving force behind moving people along in your campaign.

Integrating CTAs Into Your Inbound Marketing Campaign Strategy

Without proper CTAs to move people along, your campaign will be left incomplete. They will have nothing to direct them to the next point in your campaign. Place CTAs throughout your website and other digital marketing communications. Your CTAs should be used to take your visitor to your landing pages, where they will then have more exposure to your content and the opportunity to share on social media.

Ensure you’re grabbing the attention of your visitors and moving them along in your campaign. Include CTAs in your integrated inbound marketing program to help create exposure and connect all the pieces of your campaign’s puzzle.

CTAs are an essential part of your marketing toolkit. Learn more about CTAs and the six other inbound marketing tools in our eBook Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign. These 7 tools will put your inbound marketing campaign on the fast track to success. 

Integrate calls-to-action into your inbound marketing campaigns. Let's touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or, and together, we can create a better focus on your Brand. 

 Download the Tools of the Trade eBook Today!

Download the Tools of the Trade eBook Today!