If you have been on the Internet in the past few years, you’ve probably noticed that both social media and blogging have become some of the most popular marketing tools around the world. You may already be using one of these tools, which is good for your Brand. But, this brings up the question if you are simply using them because they are available, and because everyone else is, or if you are integrating them within your Brand awareness and marketing campaigns.
A steady flow of informative and interesting content from your Brand can work wonders for enhancing your marketing campaign. Blogging is one of the most versatile and effective ways of creating and posting your branded content for potential customers and patients to see.
Blogging is a great tool; the platform allows freedom to discuss whatever you want, elaborate on different topics and encourages more interaction with your Brand and marketing campaign. You have complete control over how the your blog looks on your website, its contents and how often new content is posted. You can sell your Brand in a more in-depth way with a blog. Unlike a landing page, you don’t have to worry as much about being short and concise. You shouldn’t get overly wordy, but blogs allow you to explain your Brand’s value and fully convince a visitor to choose you over a competitor.
For example, your healthcare blog can explain just how advanced your medical device is without being reduced to bullet points. If you say what you’re offering is the best in the market, you can explain your distinction and give testimonials.
Social media is the tool that can direct your visitors to the other parts of your marketing campaign. For example, your Facebook can link to a blog post, a landing page, related picture or Twitter page. You can use Twitter and Facebook to post your shareable content in hopes of getting readers to share that content and be exposed to some new potential consumers.
Another great aspect to blogs and social media is the interactions and feedback you can get from people who are connected to your Brand. You can run contests associated with your campaign and get real-time interactions with people. You can encourage people to Like/Follow/Share/ReTweet anything and everything. You can ask readers to directly give you feedback.
Social media and blogging have the potential to give huge boosts to your next marketing campaign. Download our free eBook, Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign, to learn how to effectively use both tools to create a fuller marketing experience, as well as learn about more marketing techniques that will help you get the results you want.
Blogging and social media can be great tools to enhance your Brand awareness and expand your marketing campaign if utilized correctly. Let's touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your Brand.