Brand Growth

When patients have a question, where do they turn to first? The internet. Whether they have a question about a specific health condition or are looking at practice reviews, patients are searching online in each phase of the patient journey. For your healthcare practice to successfully connect with these patients, one of the fundamental components of inbound marketing must come into play: Search Engine Optimization (SEO).

Here are 3 SEO tips that will help your healthcare Brand reach new patients while simultaneously building your relationship with current patients:

To gain powerful insights on your target market, it’s essential to combine your knowledge of the marketing funnel with patient personas. Doing so will also give you a better understanding of where to focus your healthcare practice’s time, money and resources to attract the right patients, which will lead to increasing patient volume. But what exactly are patient personas?

Risks are always present in the healthcare industry. Every day, healthcare practices assess, reduce and manage various risks to both staff and patients. These cautions are critical to the success of the industry. Your practice should use the same attention to detail when considering which tools and strategies to employ for your healthcare marketing strategy.

A proven strategy to help you mitigate marketing risk and measure your return on investment is using marketing analytics.

In the past 10 years, the healthcare industry has quickly evolved. Today’s patients can communicate with their healthcare provider solely through their digital devices to access their health records, schedule appointments, view test results, and so much more. But healthcare marketing is still catching up, transitioning away from print-based advertising to digitally-focused strategies. Social media, search engine optimization (SEO), and online content (to name a few) are now critical components of a successful healthcare marketing strategy. 

It should be no surprise that consistent, strategic blogging is beneficial to your healthcare practice. The more you blog, the more benefits you reap. Here are five benefits of blogging that can have a positive effect on your healthcare marketing efforts.

Increasing patient volume can be challenging in today’s digital market. Many patients take the time to research their options, but others choose the first practice they see an online ad for. How can you reach the right audience, at the right time, while presenting an outstanding message that achieves your marketing goals? It starts with an essential part of your inbound marketing toolkit: email marketing.

Nowadays, most healthcare practices and marketing departments have a blog as part of their marketing strategy. Everyone recognizes the value of blogging; however, most people aren’t blogging correctly. They oftentimes throw together a blog just to say they have one, and looking further into the content of those blogs, you see unhelpful information that visitors probably already know. That’s not blogging strategically. If your practice is relying on your content marketing strategy to convert visitors into loyal patients, you must completely utilize your most valuable player – your healthcare blog.

The saying “there’s no such thing as bad publicity” doesn’t always hold true in the healthcare industry. Your patients make healthcare decisions based on your credibility and trustworthiness as a healthcare provider. Furthermore, you are held to many legal requirements and responsibilities, which many other industry professionals are not. With your reputation on the line, it’s crucial that you avoid social media liabilities in your healthcare marketing.

Creating content is a key element of your healthcare marketing efforts, which is critically important to your overall strategy. With so much riding on crafting effective content, you simply can’t afford to get it wrong.

Fortunately, developing a successful healthcare content marketing strategy isn’t as abstract as people think. By mastering the following 5 components, you can develop a winning content strategy that will drive traffic to your website, and increase patient volume.