Healthcare Brand Growth Blog

Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”

That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:

It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.

If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.

When a patient visits a website, they have a goal in mind. It’s your job to make it as easy as possible for those patients to achieve their goals. You can successfully do that by enhancing several components of your ophthalmology website; however, there’s one key component that is often overlooked - website navigation.

Patients only have an eight second attention span in this fast-paced, digital world. So how can your healthcare Brand capture their attention? Instead of annoying them with pop-up ads, your Brand can reach and convert patients through social media.

Since you know why your healthcare Brand needs to be social media, the next step for your Brand is to know how to use social media. From choosing a platform to developing copy, there are several aspects of social media that your healthcare practice needs to consider when developing a strategy.

These four tips can help you create a solid social media marketing strategy for your healthcare Brand that will generate leads and increase patient adoption.

Whether this is the first time, or hundredth time, you’ve heard about inbound marketing, you probably have a few questions. But even though there’s no such thing as a bad question, you may still be hesitant to ask.

To help answer your questions, here are the answers to 10 frequently asked questions related to inbound marketing for healthcare Brands.

We’ve all been there before, cranking out a seemingly endless streak of great content, when suddenly it hits: writer’s block. Now you’re stuck and can’t seem to figure out what to do next. Well, today you’re in luck! To help you get your gears moving again, here are seven creative content marketing ideas and tips to use for your healthcare Brand.

Did you know that more than half of the dollars spent the United States are influenced by the web? That being said, your ophthalmology website is a crucial part of your marketing strategy.

Using these ten quick tips will help you know how to create a successful website for your ophthalmology Brand that attracts and converts new patients.

When was the last time your ophthalmology Brand updated its marketing strategy? With both the healthcare and marketing industries constantly evolving, your practice’s marketing methods can quickly become outdated.

From our experience there are several common marketing mistakes that ophthalmology Brands frequently make. To ensure that your Brand doesn’t fall prey to those same errors, adapt your marketing strategy to avoid these five disastrous mistakes.

Marketers sent 838 billion emails in 2013, and that’s not the only statistic that proves that email is still a relevant marketing tool. Email is a key function in inbound marketing that your healthcare practice needs to be using as part of your marketing strategy. However, with so many emails cluttering patients’ inboxes, your healthcare Brand needs a way to catch their attention and avoid becoming “graymail.”

Adopt the following eight best practices when designing your healthcare Brand’s email marketing campaigns to stand out in your patients’ inboxes.

You hear the word “Brand” a lot when discussing marketing, and you know you have a Brand, but what is it? Of course your name and logo are a part of your healthcare Brand; however, there’s so much more to it.

Your healthcare Brand is your identity: everything that comes to people’s minds when they hear your name. This includes your story, your products and services, your promises, your tagline and your customers’ experiences. Your Brand is a representation of your entire practice, and it demonstrates to patients what they can expect from you and why you’re different from that practice across town.

Nowadays there are hundreds of tools and resources available to help you successfully develop and execute your healthcare Brand’s marketing strategy. However, with so many tools to choose from, it can be difficult to know which ones will work best to achieve your practice’s goals.

Here are 6 marketing tools that your healthcare practice should know about.

After a quick scan of your local healthcare market, you may wonder how it’s possible to get your Brand to resonate with patients in an industry that’s so saturated. How can you create Brand awareness and encourage patient loyalty to increase ROI for your healthcare Brand? The answer: relationship marketing.

In the fast-paced world of marketing, social media isn’t a new thing anymore. However, social media is constantly evolving and thus becoming increasingly more important to employ as part of your healthcare Brand’s marketing strategy. Whether your practice already uses social media or not, these seven facts prove why your healthcare practice needs to be on social media right now.

Content marketing is a fundamental component of inbound marketing. It has the potential to increase patient volume while simultaneously building relationships with your current patients. Since patients are already researching online to find the information they want, instead of trying to provide them with information at the wrong time – such as with a pop-up ad on an unrelated YouTube video – provide information for patients to find when they’re ready.

However, creating and publishing healthcare content isn’t a one and done event. So here is everything your healthcare Brand needs to know to successfully maneuver the content marketing marathon.

Are you looking for ways to freshen up your healthcare marketing strategy? Perhaps you’ve heard about inbound marketing and how it can help grow your healthcare Brand, but you’re not sure where to begin. If this sounds like you, then you’re in the right place.

To help you navigate the basics of an inbound marketing campaign, the following four steps will give you a firm foundation in planning and implementing inbound marketing methodologies for your healthcare practice.

Nowadays, the first impression patients get of your healthcare Brand is your website. Thus, in order to increase patient adoption and retention, it’s important for your healthcare website to leave a good impression. Keeping your practice’s website design up-to-date is key, but there are many other important features your healthcare Brand needs to include on your website as well.

Integrating these three elements into your website can enhance your healthcare practice’s inbound marketing strategy while helping your Brand increase patient adoption and retention.

When was the last time you searched for an answer online? Most likely your answer is today. Perhaps it was an online search that even led you to this particular post.

Today, countless patients have become numb to advertisements. This reality - coupled with the growing number of available content options - makes the difficult job of increasing your ROI even harder. However, instead of focusing your efforts on attracting patients’ attention with flashy advertisements, you should be allowing potential patients to find you using inbound marketing methodology.

Content marketing costs 62% less than traditional marketing and generates approximately three times as many leads. In today’s digital age, your healthcare practice knows that content is an important part of promoting patients’ awareness and engagement with your Brand, but there’s more to content marketing than your email newsletter and healthcare blog. For instance, has your healthcare Brand considered including patient-generated content as part of your inbound marketing strategy?

Here’s everything you need to know to effectively incorporate patient-generated content into your healthcare marketing strategy, and why you need to.

When patients have a question, where do they turn to first? The internet. Whether they have a question about a specific health condition or are looking at practice reviews, patients are searching online in each phase of the patient journey. For your healthcare practice to successfully connect with these patients, one of the fundamental components of inbound marketing must come into play: Search Engine Optimization (SEO).

Here are 3 SEO tips that will help your healthcare Brand reach new patients while simultaneously building your relationship with current patients: