The marketing world today is much different than it was ten years ago. Over the past few decades, healthcare marketing and other industries’ marketing campaigns have undergone a serious change-up. What do we mean? Just take a look at your email inbox -- yes, the one with all the marketing emails. What do you notice about them? That’s right -- brands are no longer trying to offer just the best deals and the cheapest prices -- they are also offering something called “authenticity.”
Healthcare Brand Growth Blog
When launching a marketing campaign for your healthcare Brand, how do you know if your message is going to be taken the right way in your target market? You must first discover what your Brand stands for and then learn how to make it stand out from your competitors. To do this effectively you need the right tools. Here are 7 tools to help you stand out in the healthcare market.
Healthcare has made enormous leaps and bounds in creating new ways to care for patients recently, including Telemedicine, or what we call “virtual healthcare.” The healthcare industry has finally recognized that just getting out of the house to get to the doctor’s office can be one of the biggest barriers to reliable, needed care in the modern world.
In the healthcare industry, your website content is becoming more and more important whether you focus efforts on it or not. That is to say, more and more people are relying on online information to make decisions about their health and related healthcare services.
This means that your website content and the way you use it for marketing is also becoming a large part of how people learn about and interpret your business and healthcare offerings. Let’s take a look at marketing, content marketing, and how content marketing can increase your business and bottom line.
For years, one of the most important types of marketing was word-of-mouth. Today, social media marketing is the new word-of-mouth marketing. One incredible or incredibly awful post can spread like wildfire in a matter of seconds, ultimately leading to great success or failure. Not having an online presence though, could be the ultimate failure, which is why growing your healthcare Brand using social media marketing is vital in the world of business today.
We’ve seen the future, and it is digital -- even in healthcare marketing and branding. We know that many patients are online before they even walk into or call our offices today, looking for the best healthcare for their needs, as well as other solutions online. But how do we keep our loyal patients and workers, our integrity, and have an outstanding digital marketing campaign as well? Easy -- digital marketing.
If it doesn’t sound all that easy to you, read on. In this article, we’ll discuss digital marketing, what it is, how to use it, and how it can help your healthcare business and healthcare brand stay on track with marketing, patients, and employees.
If you’re in healthcare, you’re busy seeing patients, helping patients, and billing insurance companies -- let’s be real. But what about marketing? Has it fallen by the wayside? Are you confused by all the options out there, or just don’t have time to deal with it? Well, if you’re not using HubSpot, then it’s time you did! And Hult can help! Let’s look at what HubSpot is and how it can help your healthcare brand take the next step in an incredible marketing campaign.
As a healthcare professional, marketing your business isn’t always on your mind, but choosing a healthcare provider or business is always on your patients’ minds. They have more choices today than ever, and your marketing campaign can help guide them through the process.
While there are many aspects to a healthcare marketing campaign, one of the less technical and complicated of these is dynamic content. Here we’ll explore dynamic content, what it is, and how it can help your healthcare business thrive in the most organic way possible.
In today’s healthcare world, many patients go directly to YouTube or another video source to find out about aspects of healthcare they don’t completely understand. Patients may search a certain procedure and look at treatments on websites prior to discussing a procedure with their physicians or nurses. Or, they may see doctor for a health issue and then follow up the visit with viewing of medical procedures or informational videos, as well as alternative treatments to ensure they have all the information they need to make a personal healthcare decision.
Digital marketing today is more relevant than ever, especially in the healthcare field. Nothing says “advanced” and “technology” like video blogs or segments that introduce patients, physicians, nurses, and other healthcare professionals to a new procedure that’s available, or a new addition to your organization’s line-up of healthcare options.
Let’s face it -- in today’s world, we are constantly moving, not just from place to place, but from project to project, throughout the entire day. Even when we’re based in one place (home or office), we are changing topics and thoughts quickly, moving through the completion of work we need to do and other requirements of daily life with smartphones.
As medical practices and organizations continue to adopt electronic health records (EHRs) and find new and better ways to design their systems for ease of use, UX design has become a key part of the overall presentation of the health records. For patients, physicians, and other healthcare professionals, records need to be easily accessible and understandable. Intelligent UX design makes this possible, and drives the success and efficiency of healthcare organizations the world over. Here, we’ll take a closer look at EHR, what they are, and what type of access patients and physicians need to them. We’ll also talk about UX Design and how it affects the accessibility of EHR.
Subject matter experts (SMEs) are extremely valuable at any company, but at a healthcare company, they have knowledge that can help your company grow in more ways than one. Skills, knowledge, and abilities, otherwise known as SKAs, are a large part of making your healthcare practice effective, successful, and thriving. Knowledge has always been one of the most in-demand job skills, and SMEs at your practice may know more and be able to help your practice on levels you never thought of. Here we’ll delve into what a subject matter expert is, how you can leverage them in your healthcare practice, and what they bring to your business.
Technology and advertising have driven the healthcare marketing industry for more than a decade, but there is a major shift happening in the way consumers, patients, and medical professionals view both the healthcare industry and the marketing campaigns they are involved in. An industry that was once driven only by success and the need to provide the best medications for the most people at the cheapest cost has grown up.
You may have been hearing about patient portals, used one, or experienced life without them for some time now as a patient. As a healthcare practice provider, your experience with patient portals is different on the other side. Patient portals were invented for the convenience and privacy of patients, healthcare providers, and businesses. Let’s take a look at what they are, how they can help your practice, and how to invest in a successful patient portal for your business.
Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.
Last week, Hult’s very own Jim Flynn presented the “5 Key Strategies to Drive Practice Growth” at the American Academy of Ophthalmology (AAO) 2018 Conference. If you missed the discussion, you can find a recap of that session by clicking here, where we discuss the five strategies in depth. The main goal throughout the presentation was to put emphasis on how important social media is to your medical practice.
Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.
Is Social Media a disruptor for your practice – or a platform for advocating your differentiation? Many practices struggle to effectively disarm social media naysayers, but often, the key comes from giving the promoters a louder voice in advocating for your practice Brand. With a purpose, social media can give a voice and personality to your practice.
In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.