You may have been hearing about patient portals, used one, or experienced life without them for some time now as a patient. As a healthcare practice provider, your experience with patient portals is different on the other side. Patient portals were invented for the convenience and privacy of patients, healthcare providers, and businesses. Let’s take a look at what they are, how they can help your practice, and how to invest in a successful patient portal for your business.
Healthcare Brand Growth Blog
Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.
Last week, Hult’s very own Jim Flynn presented the “5 Key Strategies to Drive Practice Growth” at the American Academy of Ophthalmology (AAO) 2018 Conference. If you missed the discussion, you can find a recap of that session by clicking here, where we discuss the five strategies in depth. The main goal throughout the presentation was to put emphasis on how important social media is to your medical practice.
Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.
Is Social Media a disruptor for your practice – or a platform for advocating your differentiation? Many practices struggle to effectively disarm social media naysayers, but often, the key comes from giving the promoters a louder voice in advocating for your practice Brand. With a purpose, social media can give a voice and personality to your practice.
In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.
As an employee, we have many responsibilities to balance throughout our day. This can lead to becoming overwhelmed with the amount of things to do and the lack of time to get them done. Something that frequently seems to take up quality time each day is posting on social media. With 22% of the world’s total population on Facebook, 81% of millennials checking Twitter at least once per day, and 530 million user profiles on LinkedIn, it is very important for your company to have a social presence. Social should be a big part of every company’s marketing plan, but it shouldn’t consume your entire day.
Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment.