Hult Marketing

Hult Marketing

Led by one of only a few Certified Brand Strategists in the country, we believe in the power of truth, the impact of distinction, in smart ideas, well executed. Hult Marketing is an integrated marketing firm with a focus on building strong brands from the inside out.

Healthcare Brand Growth Blog

Patient Portals: How They Can Help Your Healthcare Practice

You may have been hearing about patient portals, used one, or experienced life without them for some time now as a patient. As a healthcare practice provider, your experience with patient portals is different on the other side. Patient portals were invented for the convenience and privacy of patients, healthcare providers, and businesses. Let’s take a look at what they are, how they can help your practice, and how to invest in a successful patient portal for your business.

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Why Your Ophthalmology Practice Needs to Stick to a Marketing Plan

Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.

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5 Significant Stats That Demonstrate the Importance of Social Media in Healthcare Today

Last week, Hult’s very own Jim Flynn presented the “5 Key Strategies to Drive Practice Growth” at the American Academy of Ophthalmology (AAO) 2018 Conference. If you missed the discussion, you can find a recap of that session by clicking here, where we discuss the five strategies in depth. The main goal throughout the presentation was to put emphasis on how important social media is to your medical practice.

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Growing Patient Volume Part 2: Five More Effective Online Strategies to Maximize Elective Procedures

Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.

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Online Reputation Management: 5 Key Strategies to Drive Practice Growth

Is Social Media a disruptor for your practice – or a platform for advocating your differentiation? Many practices struggle to effectively disarm social media naysayers, but often, the key comes from giving the promoters a louder voice in advocating for your practice Brand. With a purpose, social media can give a voice and personality to your practice.

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Growing Patient Volume Part 1: Five Effective Online Strategies to Maximize Elective Procedures

In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.

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The Ultimate Benefits Of Scheduling Out Your Social Media Posts

As an employee, we have many responsibilities to balance throughout our day. This can lead to becoming overwhelmed with the amount of things to do and the lack of time to get them done. Something that frequently seems to take up quality time each day is posting on social media. With 22% of the world’s total population on Facebook, 81% of millennials checking Twitter at least once per day, and 530 million user profiles on LinkedIn, it is very important for your company to have a social presence. Social should be a big part of every company’s marketing plan, but it shouldn’t consume your entire day.

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Differentiating Your Healthcare Brand With Email Marketing: A 5-Step Guide

In marketing, there are many best practices and tips to differentiating your healthcare Brand. The goal is to stand out among your competitors and leave a lasting impression and make an impact with your audience. When it comes to email marketing, these goals certainly align, with the focus heavily on trying to create an overall balance, as you don't want your audience unsubscribing from your content. Here are five important steps to help retain your audience and stand out from your competition:
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Redesigning Your Website to Increase Conversions

Step One

You need to find out how your current website is performing. To do this you need to gather data that has accumulated over time such as:

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3 Best Practices for Healthcare Marketing Success: Discovering the Truth, Beginning with ROI and Building an Evolving Strategy

Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment. 

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