Calls-to-action (CTAs) are an important part of any inbound marketing campaign. They allow your thought leadership content to be showcased throughout your website so your visitors will take notice. By creating compelling CTAs, your website visitors will see your CTAs and will be more inclined to learn more about your offer.
Allow your CTAs to perform their main task by getting your website visitors to click. When this happens, visitors are moved through your sales funnel, generating more leads and customers for your organization. Ensure you are creating CTAs that must be clicked with these 5 tips:
- Be simple, yet specific: Use language that speaks to your target audience. Your CTAs should educate visitors enough on your offer to compel them to click, without being too long or wordy.
- Use click-worthy copy: Your CTA copy should be humorous, unique, intriguing and/or compelling. The main goal of your CTA is to be clicked, so make sure that your CTA copy works to achieve this goal. Does it capture your visitors’ attention? Does it appeal to one of their pain points? Does it make them want to learn more?
- Balance multiple CTA buttons: If you are like most organizations, you probably have more than one buyer persona. For example, the online music streaming geniuses at Spotify target two specific users in the majority of their campaigns; the ones that want to listen to the music they want, when they want, commercial-free, and those that just want the ability to listen to music that is free and don’t mind the occasional commercial. If you are like Spotify, you could create a CTA that works to target multiple buyer personas, but with two unique buttons. This will allow you to reach a wider range of visitors and increase your conversion rates.
- Add social proof: Adding social proof to your CTAs allows visitors to see that their peers are buying or using your product or service and loving it. Include product reviews, testimonials or statistics to showcase your offer’s social proof.
- Use analytics to your benefit: A tactic that was extremely effective last week may not be effective this week. Use A/B testing to test each element of your CTA to ensure you are using it in the most efficient and effective way for your organization. Create CTAs that speak to your visitors by continuously testing what they are looking for. Do not assume you know what will attract visitors to your CTAs and what will compel them to click-through without conducting thorough testing on your CTAs.
CTAs are an important component to your inbound marketing campaign. Make sure that you are getting the most out of your efforts by creating CTAs that must be clicked. Download our free eBook, Rev Up Your Inbound Marketing Success with Effective Calls-to-Action, for more information on optimizing your CTAs to achieve the results your Brand deserves.
Create CTA's that must be clicked. Let's touch base and I will put the Hult Team’s experience to work for you. We can connect at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your Brand.