Healthcare Brand Growth Blog

6 Types of Digital Advertising That Can Quickly Help Grow Your Healthcare Brand

We’ve seen the future, and it is digital -- even in healthcare marketing and branding. We know that many patients are online before they even walk into or call our offices today, looking for the best healthcare for their needs, as well as other solutions online. But how do we keep our loyal patients and workers, our integrity, and have an outstanding digital marketing campaign as well? Easy -- digital marketing.

If it doesn’t sound all that easy to you, read on. In this article, we’ll discuss digital marketing, what it is, how to use it, and how it can help your healthcare business and healthcare brand stay on track with marketing, patients, and employees.

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5 Reasons HubSpot is the One Stop Shop for All Your Healthcare Marketing Needs

If you’re in healthcare, you’re busy seeing patients, helping patients, and billing insurance companies -- let’s be real. But what about marketing? Has it fallen by the wayside? Are you confused by all the options out there, or just don’t have time to deal with it? Well, if you’re not using HubSpot, then it’s time you did! And Hult can help! Let’s look at what HubSpot is and how it can help your healthcare brand take the next step in an incredible marketing campaign.

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How Dynamic Content Can Improve Your Healthcare Marketing Efforts

As a healthcare professional, marketing your business isn’t always on your mind, but choosing a healthcare provider or business is always on your patients’ minds. They have more choices today than ever, and your marketing campaign can help guide them through the process.

While there are many aspects to a healthcare marketing campaign, one of the less technical and complicated of these is dynamic content. Here we’ll explore dynamic content, what it is, and how it can help your healthcare business thrive in the most organic way possible.

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Educating and Attracting Patients with Healthcare Video Marketing

In today’s healthcare world, many patients go directly to YouTube or another video source to find out about aspects of healthcare they don’t completely understand. Patients may search a certain procedure and look at treatments on websites prior to discussing a procedure with their physicians or nurses. Or, they may see doctor for a health issue and then follow up the visit with viewing of medical procedures or informational videos, as well as alternative treatments to ensure they have all the information they need to make a personal healthcare decision.

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Why Digital Marketing is Still Relevant to Your Healthcare Practice & Brand

Digital marketing today is more relevant than ever, especially in the healthcare field. Nothing says “advanced” and “technology” like video blogs or segments that introduce patients, physicians, nurses, and other healthcare professionals to a new procedure that’s available, or a new addition to your organization’s line-up of healthcare options.

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Mobile-First Healthcare: How Physicians & Patients Are Using Mobile Today

Let’s face it -- in today’s world, we are constantly moving, not just from place to place, but from project to project, throughout the entire day. Even when we’re based in one place (home or office), we are changing topics and thoughts quickly, moving through the completion of work we need to do and other requirements of daily life with smartphones.

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UX Design & Electronic Health Records: Keeping Your Patient’s User Experience Top of Mind

As medical practices and organizations continue to adopt electronic health records (EHRs) and find new and better ways to design their systems for ease of use, UX design has become a key part of the overall presentation of the health records. For patients, physicians, and other healthcare professionals, records need to be easily accessible and understandable. Intelligent UX design makes this possible, and drives the success and efficiency of healthcare organizations the world over. Here, we’ll take a closer look at EHR, what they are, and what type of access patients and physicians need to them. We’ll also talk about UX Design and how it affects the accessibility of EHR.

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Are You Leveraging Your Healthcare Practice's Subject Matter Experts?

Subject matter experts (SMEs) are extremely valuable at any company, but at a healthcare company, they have knowledge that can help your company grow in more ways than one. Skills, knowledge, and abilities, otherwise known as SKAs, are a large part of making your healthcare practice effective, successful, and thriving. Knowledge has always been one of the most in-demand job skills, and SMEs at your practice may know more and be able to help your practice on levels you never thought of. Here we’ll delve into what a subject matter expert is, how you can leverage them in your healthcare practice, and what they bring to your business.

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2019 Healthcare Marketing Trends: Voices, Searches, and Popup Death

Technology and advertising have driven the healthcare marketing industry for more than a decade, but there is a major shift happening in the way consumers, patients, and medical professionals view both the healthcare industry and the marketing campaigns they are involved in. An industry that was once driven only by success and the need to provide the best medications for the most people at the cheapest cost has grown up.

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Patient Portals: How They Can Help Your Healthcare Practice

You may have been hearing about patient portals, used one, or experienced life without them for some time now as a patient. As a healthcare practice provider, your experience with patient portals is different on the other side. Patient portals were invented for the convenience and privacy of patients, healthcare providers, and businesses. Let’s take a look at what they are, how they can help your practice, and how to invest in a successful patient portal for your business.

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Why Your Ophthalmology Practice Needs to Stick to a Marketing Plan

Eye care is one of the most important things we can do for our health and our future. It still doesn’t mean we make the time to see our eye doctors (optometrists or ophthalmologists) every year as we should. Some of us don’t want to face the fact that we need glasses or contacts, and some of us just don’t make the time. According to the Centers for Disease Control and Prevention (CDC), about 11 million people in the United States need vision correction.

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5 Significant Stats That Demonstrate the Importance of Social Media in Healthcare Today

Last week, Hult’s very own Jim Flynn presented the “5 Key Strategies to Drive Practice Growth” at the American Academy of Ophthalmology (AAO) 2018 Conference. If you missed the discussion, you can find a recap of that session by clicking here, where we discuss the five strategies in depth. The main goal throughout the presentation was to put emphasis on how important social media is to your medical practice.

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Growing Patient Volume Part 2: Five More Effective Online Strategies to Maximize Elective Procedures

Google and WebMD have forever changed the journey that your patients take before seeking treatment. While referrals from other doctors and satisfied patients continue to play an important role in growing your practice, patients view your doctors, services, and overall practice through a far more transparent lens than ever before.

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Online Reputation Management: 5 Key Strategies to Drive Practice Growth

Is Social Media a disruptor for your practice – or a platform for advocating your differentiation? Many practices struggle to effectively disarm social media naysayers, but often, the key comes from giving the promoters a louder voice in advocating for your practice Brand. With a purpose, social media can give a voice and personality to your practice.

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Growing Patient Volume Part 1: Five Effective Online Strategies to Maximize Elective Procedures

In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.

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The Ultimate Benefits Of Scheduling Out Your Social Media Posts

As an employee, we have many responsibilities to balance throughout our day. This can lead to becoming overwhelmed with the amount of things to do and the lack of time to get them done. Something that frequently seems to take up quality time each day is posting on social media. With 22% of the world’s total population on Facebook, 81% of millennials checking Twitter at least once per day, and 530 million user profiles on LinkedIn, it is very important for your company to have a social presence. Social should be a big part of every company’s marketing plan, but it shouldn’t consume your entire day.

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Differentiating Your Healthcare Brand With Email Marketing: A 5-Step Guide

In marketing, there are many best practices and tips to differentiating your healthcare Brand. The goal is to stand out among your competitors and leave a lasting impression and make an impact with your audience. When it comes to email marketing, these goals certainly align, with the focus heavily on trying to create an overall balance, as you don't want your audience unsubscribing from your content. Here are five important steps to help retain your audience and stand out from your competition:
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Redesigning Your Website to Increase Conversions

Step One

You need to find out how your current website is performing. To do this you need to gather data that has accumulated over time such as:

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3 Best Practices for Healthcare Marketing Success: Discovering the Truth, Beginning with ROI and Building an Evolving Strategy

Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment. 

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The Anatomy of a Five Star Healthcare Email

A few years ago, marketers thought email was on the decline because of the rise of social media. To this day email remains one of the best ways to generate leads, and promote your healthcare Brand's products and services. Healthcare organizations are spending more money on their email marketing campaigns while emphasizing social media and promotional campaigns. You can maximize pay-off by monitoring conversions and click-through rates with every email you send.

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