Healthcare Brand Growth Blog

3 Ways to Provide Excellent Customer Service on Social Media

While many people still like calling a customer-service line for help or information, a growing portion of today's consumers has discovered the power of using social media to stay connected with companies. In fact, one survey found almost 70 percent of consumers have turned to social media for support. 

One of the primary reasons people are choosing this route is speed. A survey of social media users found 67 percent expect a reply in one day or less, and 42 percent of that group expect a response in under an hour! 

It might seem like a lot to deliver, but it's worth the effort: companies that ignore social media requests see a churn rate that averages 15 percent higher than those that respond. Plus, companies that engage and respond on social media end up with customers who spend 20 to 40 percent more! 

Here are a few social media best practices for your healthcare marketing, so you can meet that one-hour expectation.

Read Article  
Hult MarketingHult Marketing

4 Ways to Reach Your Patients Using Email Marketing

Email marketing is one of the best healthcare marketing tools for reaching your patients. Along with the bit of privacy that email offers when compared to other marketing activities, email can be personalized and customized so it's relevant for your recipients while also giving you an opportunity to solidify your practice's culture with your audience. Here are effective four ways to reach your patients using email marketing. 

Read Article  
Hult MarketingHult Marketing

How to Craft Creative Landing Pages for Your Healthcare Practice

Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.

Read Article  
Hult MarketingHult Marketing

8 Benefits of Healthcare Brand Building

Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”

That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:

Read Article  
Jim FlynnJim Flynn

4 Ways to Differentiate Your Healthcare Practice on Social Media

Marketing your healthcare practice is an essential way to create a strong patient base, and social media is a reliable path for building enduring relationships in the community. On the other hand, standing out from the crowd is critical to social media success. Here are 4 ways to differentiate your practice so you're heard above the noise.

Read Article  
Hult MarketingHult Marketing

Your Healthcare Practice Doesn't Need a Press Release For Everything

The amount of information that's available to consumers is astounding. For example. there are currently more than  one billion websites  online right now. Google's current index stands at around 45 billion pages.  Then there's emails, texts, social media updates, app pages, downloads, and podcasts. And we haven't even touched on the world of print.
Read Article  
Hult MarketingHult Marketing

Why Focusing on Patients is the Key to Ophthalmology Marketing

If you want your ophthalmology marketing to be successful, your efforts must begin and end with your patients. Why is patient-focused marketing so important? Simply put, patients are the ones you're trying to impress with your marketing so it only makes sense to keep them in your sights every step of the way. Let's take a look. 

Read Article  
Hult MarketingHult Marketing

3 Tips for Promoting Your Ophthalmology Content

Blogging is a great way to kick your ophthalmology practice's content marketing strategy into high gear—but only if you can get eyes on your posts. Creating great content is just one part of the inbound marketing puzzle. Next, you need to promote your content. Here are three tips for driving more traffic to your content.

Read Article  
Hult MarketingHult Marketing

How Your Company Culture Affects Your Healthcare Marketing

The idea of company culture can sometimes sound like a bit of marketing mumbo-jumbo. However, even if you've never taken the time to formally describe your culture, your ophthalmology practice has one. If you do have a defined culture, that internal activity doesn't affect your ophthalmology marketing, right? 

Read Article  
Hult MarketingHult Marketing

Is Inbound Marketing Right For Your Ophthalmology Practice?

It can be frustrating for your ophthalmology practice when your marketing efforts don’t reach patients. Without reaching new patients or your current patients, you won’t be able to grow your Brand. But it’s not too late for your practice to adopt a new marketing methodology.

If you’ve ever considered implementing inbound marketing, but haven’t committed to transitioning away from traditional marketing, these three facts may give you the motivation to make the switch.

Read Article  
Jim FlynnJim Flynn