Healthcare Brand Growth Blog

Growing Patient Volume Part 1: Five Effective Online Strategies to Maximize Elective Procedures

In today’s connected world, patients are much more educated on medical conditions and available treatment options are much further through the process of selecting a provider for elective procedures before they ever interact with a member of your staff.

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Hult MarketingHult Marketing

The Ultimate Benefits Of Scheduling Out Your Social Media Posts

As an employee, we have many responsibilities to balance throughout our day. This can lead to becoming overwhelmed with the amount of things to do and the lack of time to get them done. Something that frequently seems to take up quality time each day is posting on social media. With 22% of the world’s total population on Facebook, 81% of millennials checking Twitter at least once per day, and 530 million user profiles on LinkedIn, it is very important for your company to have a social presence. Social should be a big part of every company’s marketing plan, but it shouldn’t consume your entire day.

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Hult MarketingHult Marketing

Differentiating Your Healthcare Brand With Email Marketing: A 5-Step Guide

In marketing, there are many best practices and tips to differentiating your healthcare Brand. The goal is to stand out among your competitors and leave a lasting impression and make an impact with your audience. When it comes to email marketing, these goals certainly align, with the focus heavily on trying to create an overall balance, as you don't want your audience unsubscribing from your content. Here are five important steps to help retain your audience and stand out from your competition:
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Hult MarketingHult Marketing

Redesigning Your Website to Increase Conversions

Step One

You need to find out how your current website is performing. To do this you need to gather data that has accumulated over time such as:

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Hult MarketingHult Marketing

3 Best Practices for Healthcare Marketing Success: Discovering the Truth, Beginning with ROI and Building an Evolving Strategy

Effective inbound marketing for healthcare Brands begins with an evolving strategy. It's not a "set it and forget it" event. Instead, you use the information you have to create an informed starting point and then monitor and tweak your processes as the results start to come in. That way, you can achieve the best possible return on your investment. 

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Hult MarketingHult Marketing

The Anatomy of a Five Star Healthcare Email

A few years ago, marketers thought email was on the decline because of the rise of social media. To this day email remains one of the best ways to generate leads, and promote your healthcare Brand's products and services. Healthcare organizations are spending more money on their email marketing campaigns while emphasizing social media and promotional campaigns. You can maximize pay-off by monitoring conversions and click-through rates with every email you send.

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Hult MarketingHult Marketing

3 Ways to Provide Excellent Customer Service on Social Media

While many people still like calling a customer-service line for help or information, a growing portion of today's consumers has discovered the power of using social media to stay connected with companies. In fact, one survey found almost 70 percent of consumers have turned to social media for support. 

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Hult MarketingHult Marketing

4 Ways to Reach Your Patients Using Email Marketing

Email marketing is one of the best healthcare marketing tools for reaching your patients. Along with the bit of privacy that email offers when compared to other marketing activities, email can be personalized and customized so it's relevant for your recipients while also giving you an opportunity to solidify your practice's culture with your audience. Here are effective four ways to reach your patients using email marketing. 

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Hult MarketingHult Marketing

How to Craft Creative Landing Pages for Your Healthcare Practice

Do you ever ask yourself why people visit your landing pages but do not take the next step of filling out their information? Landing pages allow you to capture your leads and eventually turn them into quality customers. It's important that these pages are distinctive and engaging to keep visitors' attention. In this blog, we provide tips to create lead converting landing pages for your healthcare practice.

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Hult MarketingHult Marketing

8 Benefits of Healthcare Brand Building

Industry experts behind Building a Brand-Driven Business found that “...two thirds of senior executives stated that the single greatest threat of the future health of their Brand was senior management's lack of understanding of what their Brand stood for.”

That was 1995, and company priorities have since shifted in favor of Brand Development. So, why focus valuable resources on something so abstract (like your Brand), when you could use those same resources to tangibly boost profits right now? Here are 8 benefits illustrating why Brand building makes strategic sense:

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Jim FlynnJim Flynn