Leveraging content is a powerful tool in your insurance marketing arsenal. It helps with Brand differentiation and customer acquisition; however, if your content isn’t user-friendly, then what’s the point? You’ll lose traffic and visitors if your website isn’t optimized for mobile. Without a mobile-friendly website, your target audience will become frustrated and will never hear about the great products and services you offer.
Insurance Brand Growth
The way you plan and execute your website redesign can have a major impact on its overall success. Diving into a website redesign with no guidance can lead your Insurance Brand on a path to nowhere. Don’t get lost in this overwhelming process. Spend your time and money wisely by strategically planning an effective website redesign.
Not sure where to start? Follow these steps to ensure you are planning out the most successful redesign for your Brand.
Let’s be honest: even the most stunning website is essentially useless if it does nothing to convert visitors to leads. While aesthetics are valuable in attracting visitors to your site, you must include tools that convert visitors to leads and leads to customers, because what organization doesn’t have customer volume at the core of their business success? That’s where inbound marketing comes into play. With inbound, you can propel visitors through the sales funnel and successfully convert them to leads and customers, leading to an increase in your bottom-line.
Great content and a compelling design won’t be effective website elements if they aren’t generating new leads or customers for your Insurance Brand. All of the hard work you put into them will be a waste, because they have no real effect on your bottom-line. So, focus on turning your insurance website into a lean, mean, lead generation machine.
Whether it’s from a prospect to a lead, or a lead to a customer, it’s important that your website’s content promotes conversion. After you start generating leads, you can use the other tools in your marketing toolkit to lead them down your sales funnel. It’s important to tie the elements of your insurance website together so you can continue to generate leads, and the best way to do this is through effective calls-to-action (CTAs).
Everyone knows that a website is an important component to any organization’s online strategy. Businesses—from national insurance agencies to local bakeries—all have websites with the intent of attracting and informing visitors. But if you are not implementing a strong website strategy, is it even producing results for your Insurance Brand?