Have you ever thought about how many emails you receive every year? According to the Radicati Group’s Executive Email Statistics Report, the average consumer receives about 100 emails every day. Take that number and multiply it by 365 days, and your grand total is about 36,500 emails annually.
Let’s face it, a large percentage of those emails are going straight to the trash or sitting dormant in inboxes, and it’s probably happening with the emails you send to agents and clients, too.
While some professionals believe email marketing is dead, it has actually been proven that emails are 40 times more effective at acquiring new customers than Facebook or Twitter. That’s a large conversion rate your insurance Brand is missing out on if you don’t have an email marketing strategy in place. But simply sending a mass email to your contact list isn’t enough to break through the thousands of emails your agents receive each year.