Question: What caught your attention and enticed you to click and open this blog post?
Odds are, it was the headline that sparked your interest. Headlines are one of the most powerful tools in your marketing toolkit when it comes to attracting and converting leads. But, this concept isn’t just for blog posts. Writing compelling headlines is vital to each function of your inbound marketing strategy, including your landing pages. Landing pages are a single web page that are targeted around one specific offer. Without capitalizing on the opportunity to grab users' attentions with your offer, you miss out on converting visitors to leads. Using intriguing and effective landing page headlines have the power to transform your pages from missed opportunities to lead generating machines.