Insurance Brand Growth

Insurance Content Marketing: Blog Strategically in 2017

These days, most insurance agents and marketing departments have a blog. Everyone recognizes the value of blogging, but most people are blogging incorrectly. They have a blog just to say they have a blog, and the content found on their blogs isn't helpful. In most cases, they dish out information many people know already. That’s not blogging strategically, and that type of blogging won’t convert your visitors into valuable clients and agents.

In 2017, if you are relying on your content marketing strategy for the win, then you have to hone and develop your most valuable playeryour insurance blog.

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Jim FlynnJim Flynn

5 Components for a Successful Insurance Content Marketing Strategy

Creating content is a key element of your insurance marketing efforts, which is critically important to your overall business strategy. With so much riding on crafting effective content, you simply can’t afford to get it wrong.

Fortunately, developing a successful content marketing strategy isn’t as abstract as people think. By mastering the following 5 components, you can develop a winning content strategy for your insurance Brand.

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Jim FlynnJim Flynn

How to Perform Online Reputation Management for Your Insurance Brand

Before you make a big purchase, what is one of the first things you do? If you are like most consumers, you probably start by searching online. Whether you’re shopping for gym shoes or deciding on a new restaurant, consumers turn to Google to find reviews for products and services they are considering buying. 

In fact, 76% of people use online reviews to help them make purchasing decisions. Even more surprising is that positive reviews directly cause an increase in revenue for organizations. So how can your insurance organization use client reviews to drive an increase in lead generation? By having an online reputation management strategy in place, your insurance Brand can generate and manage reviews to help aide prospects during their decision-making process.

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Jim FlynnJim Flynn