These days, most insurance agents and marketing departments have a blog. Everyone recognizes the value of blogging, but most people are blogging incorrectly. They have a blog just to say they have a blog, and the content found on their blogs isn't helpful. In most cases, they dish out information many people know already. That’s not blogging strategically, and that type of blogging won’t convert your visitors into valuable clients and agents.
In 2017, if you are relying on your content marketing strategy for the win, then you have to hone and develop your most valuable player—your insurance blog.