Google My Business is a must-have resource for insurance marketing. With many insurance agents and clients relying on local search to learn more about insurance, Google My Business is an easy-to-use inbound marketing tool that places your insurance organization in prime territory in search engine results pages (SERPs).
What Is Google My Business?
Google My Business is the new Google Business page. It’s a free business page that lists your business information handily on local search results pages. Clients will see:
- Your company name
- Hours of operation
- Client reviews
Additionally, with your business telephone number prominently displayed on the page, clients can call you directly.
Your Google My Business page also links directly to your website. With a direct click, you can drive more traffic to your website.
It also connects you to Google Maps. Google Maps allows web users to find nearby businesses that offer the services they need. As an insurance agent, the ability to rank twice, both in search and through Google Maps, is a powerful and strategic marketing tool many insurance Brands aren’t taking advantage of these days.
How Google My Business Helps You Promote Your Brand
If you are like most insurance organizations, you want to know what’s in it for you, which is understandable. When it comes to a new insurance marketing tool, seeing the big picture can help you implement a plan more effectively.
Google My Business has a lot of benefits your insurance Brand or marketing firm can realize without increasing your insurance marketing budget. Some of these benefits include:
1. Google My Business Makes Your Insurance Brand Credible
We are living in a time when anyone can create a business online, causing phony websites to undercut the credibility of reliable insurance agents. Fortunately, a Google My Business page helps eliminate this problem.
With a Google My Business page, Google verifies your business address by sending you a verification postcard. Once they receive it back, your Google My Business page can go live. Google’s verification step reinforces their commitment to authoritative, reliable, and trustworthy sites. It’s as if Google is co-signing for your website.
2. Google Is the Always-On Call to Action Your Insurance Brand Needs
With Google vouching for your website, your organization has access to traffic you may not have been able to get otherwise. It’s the call to action (CTA) that’s always on in your local market. It works in tandem with Google’s Entity Search, too.
Google’s Entity Search improves search results by basing results on semantic information about internet users. For instance, search results are tailor-made to customers based on their location. With a Google My Business page and Google’s Entity Search, you can rank higher in local search.
3. Skip the Technical Complexities of Ranking
Insurance marketing requires a lot of know-how. Beyond knowing which tools to use, you also have to know how to leverage analytics and the technical components of your website. Fortunately, creating a Google My Business page doesn’t require any of the technical know-how. In about 10 minutes, you’ll be able to rank and drive leads to your company’s website.
Launch your Google My Business page today and start driving more traffic to your company’s website. With so few companies using this powerful search tool, you may rank higher in search results for your keyword than simply relying on other insurance marketing tools.
Additionally, to learn more about tapping into the full potential of inbound marketing, download our free eBook, Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign.
Integrate your current strategies with fresh inbound marketing ROI based ideas to attract more agents to your organization. Let's touch base and I will put the Hult Team’s experience to work for you. You can contact me at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your insurance Brand.