Insurance Brand Growth

How to Write Viral Blog Titles for Your Insurance Blog

One of the best ways to promote your content is through the use of social media. For the most part, you have “free access” to reach thousands of potential customers at the click of a button.

Today, it is easy for insurance organizations to promote their differentiation on social media in the hopes of their audience sharing and engaging with their content. But, how do you ensure your content is promoted in a way that will entice this desired engagement? 

It all begins by focusing on things that are unique about your Brand. Next, craft eye-catching blog titles that align with your distinction and attract viewers when scrolling through their social media newsfeed. Use the following tips to ensure you are writing blog titles that stand out from the crowd on social media. In the end, you will create an intriguing post that will have customers and prospects interacting and sharing with their connections, and ultimately increase conversion rates for your insurance Brand.

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Jim FlynnJim Flynn

6 Tips to Increase Conversions on Your Insurance Agency Website

Picture this: After talking to your business associates and network connections, you’ve finally found what you think is the perfect insurance agency for your commercial lines coverage. You decide to conduct additional research to learn more about the agency and the value they provide their customers. After waiting for their website to load, you are surprised when you are greeted with a generic home page and outdated graphics, and suddenly become frustrated with the features on the website and the lack of information it provides. After only a few seconds, you find yourself closing the web browser and starting your agency search over.

Sound familiar? This experience is what consumers may have when visiting a poorly designed or outdated insurance agency website, and it’s a surefire way to scare off tons of potential policyholders.

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Jim FlynnJim Flynn

6 Marketing Metrics Your Insurance Brand Should Be Tracking

“How much revenue is the marketing department responsible for bringing in?” 

Every C-suite has asked that question.

A few years ago, many marketing professionals couldn’t give their boss a definitive answer. Nowadays, marketers in the insurance industry are expected to be fluent in the metrics and analytics involved in their company’s marketing campaigns. Thankfully, marketing analytics tools have made it a much easier task to track marketing metrics, allowing companies to calculate exactly how much revenue is being made from their campaigns. 

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Jim FlynnJim Flynn

4 Ways to Generate Revenue Through Your Insurance Website

Your website is more vital to your insurance marketing strategy than ever before. It allows you to cut through the noise and become consumer facing at the right time and place. Gone are the days of creating an ad, placing it on a billboard, and hoping that it pays dividends to your insurance Brand. 

Now, marketers have the opportunity to reach millions of consumers at the click of a button, and increase revenue-generating efforts through effective and engaging websites.

But, how do you ensure that you are building a website that will generate the results you deserve? It may seem difficult to break through the internet clutter, attract visitors to your site, and have them engage with your Brand. With the right tools, you can build an insurance website that generates revenue and builds your customer database.

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Jim FlynnJim Flynn

Use Analytics to Mitigate Marketing Risk for Your Insurance Agency

In the insurance industry, risks are ever-present. Each day, insurance carriers rely on their underwriting departments to methodically evaluate risk exposures, coverage amounts, and premium values; it’s critical to the success of the industry.

Independent insurance agencies must take this same approach and consider what tools they can use when it comes to insurance marketing. As an agent, you must mitigate marketing risk using proven strategies, such as marketing analytics, to help you measure your return on investment.

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Jim FlynnJim Flynn

7 SEO Tips to Get Your Insurance Blog Found Online

Blogging is an essential part of marketing in today’s digital-centric world. Each time you publish a blog post, you are providing fresh content that is relevant and exciting to your current and potential customers. But, the internet is cluttered with an enormous amount of information that your potential customers could stumble upon (while you remain hidden) in the pursuit to find the answers to their questions. 

So, how do you ensure that they find your insurance blog in their searches? By following these 7 search engine optimization (SEO) tips, you will increase your search engine credibility and allow your insurance blog to be found online.

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Jim FlynnJim Flynn

Generate Leads to Your Insurance Website Through Blogging

Insurance companies are in a unique position when it comes to content marketing. There will always be a wealth of information readily available for insurance blogs. Additionally, people value insurance. Even if people aren’t required to have insurance, they continue to purchase it because they believe in the product, from life insurance to health insurance to auto insurance.

However, many insurance companies aren’t taking advantage of these benefits. They aren’t leveraging the opportunity to become an insurance expert and convert warm leads. If you are one such insurance company, then you should consider these four simple ways you can supercharge your lead generation efforts through blogging.

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Jim FlynnJim Flynn

The ABCs of Marketing Acronyms for Your Insurance Brand

Do you remember learning the alphabet when you were younger? The letters were new and different and at times you were confused by what you were learning. However, once you figured it all out, you could start putting the alphabet to use.

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Jim FlynnJim Flynn

Convert Agents and Potential Clients with These Landing Page Tips

Landing pages are an important component to an effective inbound marketing program. They allow you to capture a visitor’s information through a lead form in exchange for an offer. Creating landing pages for each unique offer is critical to nurture leads with content specific to their interests.

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Jim FlynnJim Flynn

Bake an Inbound Strategy for Your Niche Insurance Brand

Imagine this scenario: You go out for dinner and after chowing down on a juicy steak and buttery baked potato you just don’t feel satisfied. You’re feeling like you need a little more. You swipe up the dessert menu and browse for the perfect sweet treat. Finally, you land on something. The varieties are endless, and each dessert differs in one-way or the other. After devouring your chosen delicious treat, you finally feel full and completely satisfied.

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Jim FlynnJim Flynn