Insurance Brand Growth

7 SEO Tips to Get Your Insurance Blog Found Online

Blogging is an essential part of marketing in today’s digital-centric world. Each time you publish a blog post, you are providing fresh content that is relevant and exciting to your current and potential customers. But, the internet is cluttered with an enormous amount of information that your potential customers could stumble upon (while you remain hidden) in the pursuit to find the answers to their questions. 

So, how do you ensure that they find your insurance blog in their searches? By following these 7 search engine optimization (SEO) tips, you will increase your search engine credibility and allow your insurance blog to be found online.

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Jim FlynnJim Flynn

Generate Leads to Your Insurance Website Through Blogging

Insurance companies are in a unique position when it comes to content marketing. There will always be a wealth of information readily available for insurance blogs. Additionally, people value insurance. Even if people aren’t required to have insurance, they continue to purchase it because they believe in the product, from life insurance to health insurance to auto insurance.

However, many insurance companies aren’t taking advantage of these benefits. They aren’t leveraging the opportunity to become an insurance expert and convert warm leads. If you are one such insurance company, then you should consider these four simple ways you can supercharge your lead generation efforts through blogging.

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Jim FlynnJim Flynn

The ABCs of Marketing Acronyms for Your Insurance Brand

Do you remember learning the alphabet when you were younger? The letters were new and different and at times you were confused by what you were learning. However, once you figured it all out, you could start putting the alphabet to use.

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Jim FlynnJim Flynn

Convert Agents and Potential Clients with These Landing Page Tips

Landing pages are an important component to an effective inbound marketing program. They allow you to capture a visitor’s information through a lead form in exchange for an offer. Creating landing pages for each unique offer is critical to nurture leads with content specific to their interests.

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Jim FlynnJim Flynn

Bake an Inbound Strategy for Your Niche Insurance Brand

Imagine this scenario: You go out for dinner and after chowing down on a juicy steak and buttery baked potato you just don’t feel satisfied. You’re feeling like you need a little more. You swipe up the dessert menu and browse for the perfect sweet treat. Finally, you land on something. The varieties are endless, and each dessert differs in one-way or the other. After devouring your chosen delicious treat, you finally feel full and completely satisfied.

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Jim FlynnJim Flynn

Building an Inbound Marketing Toolkit for Insurance: Paid Online Media

Every organization’s goal is to sell their products and services. Your marketing and sales team spends countless hours determining the best ways to generate new customers, keep existing ones, and increase Brand awareness. But sometimes, all of your hard work and effort is still not enough to produce the results you desire. So, what’s your next course of action?

Paid online media is a great way to generate the online traffic you desire. Sometimes even the best organic search strategy may not keep you in the top rankings of your audience’s search results. Target your messages to the right audience, and generate the best results for your Insurance Brand by adding paid online media to your marketing toolkit.

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Jim FlynnJim Flynn

Communicate Through Your Insurance Brand Lens

Bottom line—What do you hope to achieve through marketing? Are you looking for a quick profit boost by the end of the quarter? If so, then go ahead and pour money into another non-strategic ad campaign. You know the campaign: “We sell the best products for less!” Just remember, you’ll be doing the same thing next quarter, and the one after that, because short-term, fast-tracked marketing tactics are just temporary fixes that devour budgets without any long-term return.

In the words of a gimmicky infomercial guy: “There's got to be a better way!”

What if marketing was less about short-term jumps in revenue and more about communicating what makes you truly unique—your Claim of Distinction? While one-off campaigns may do little for Insurance Brand value, a consistent Brand experience serves to build this value. Customers will happily recommend your product or service to their friends and family because you’ve established and built trust with them.

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Jim FlynnJim Flynn

Building an Inbound Marketing Toolkit for Insurance: Blogging

The internet grants us access to the information we desire at the click of a button—from cupcake recipes to movie reviews to financial advisors. All we have to do is type a few keywords into our Google search bar, hit enter, and an endless list of answers to our problem appears on the screen.

But as an insurance marketing professional, how do you get your organization to appear in your audience’s top search results? By creating quality content through keyword research and search engine optimization (SEO), you place your website higher in search rankings. This will ultimately lead to an increase in the amount of traffic you drive to your website. Once you build this traffic, make sure you give your visitors a reason to come back by having a well-written blog. Blogging allows your website to be found online and encourages interaction with your audience by allowing you to share your knowledge and become their go-to resource.

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Jim FlynnJim Flynn

Create a Company Culture That Supports Your Insurance Brand Values

Whether you're talking physics or marketing, changing direction takes a lot more effort than staying on course. For Insurance Brands, developing a Claim of Distinction and an effective strategy to communicate it requires a lot of time and attention. But if you forego the next phase in this process, all of that effort could be for nothing. Your Brand strategy is that important.

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Jim FlynnJim Flynn

Building an Inbound Marketing Toolkit for Insurance: Landing Pages

Landing pages are web pages that allow you to capture a visitor’s information through a lead form. Typically, a visitor arrives on your landing page after they click on your offer’s call-to-action (CTA). Your landing page allows your visitor to download or sign up for your offer in exchange for their information, and you receive a new lead to add to your database.

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Jim FlynnJim Flynn