If you have been on the Internet in the past few years, you’ve probably noticed that both social media and blogging have become some of the most popular marketing tools around the world. You may already be using one of these tools, which is good for your Insurance Brand. But this brings up the question if you are simply using them because they are available, or if you are effectively integrating them within your Brand awareness and marketing campaigns.
A steady flow of informative and interesting content from your Insurance Brand can work wonders for enhancing your marketing campaigns. Blogging is one of the most versatile and effective ways of creating and posting your branded content for consumers to see.
Blogging allows the freedom to discuss the topics of your choosing, elaborate on different industry-related pain points, and encourage more interaction with your Insurance Brand and marketing campaigns. You have complete control over how your blog looks on your website, its contents, and how often new content is posted. Unlike other marketing tools, blogging allows you to dive deep into product, service, or other industry-related information. You shouldn’t get overly wordy, but blogs allow you to explain your Brand’s value and fully convince a visitor to choose you over a competitor.
For example, your insurance blog can explain how advanced your Commercial Lines Policy is without being reduced to bullet points. It allows you to explain your distinction and give examples and testimonials. But even if you write an interesting and enticing blog post, how can you increase traffic to its page? Promoting your blog on your social media sites and integrating both tools into your inbound marketing campaign will increase traffic to your site and convert more visitors into leads.
Promoting your content on social networking sites allows you to direct your visitors to other aspects of your marketing campaigns. For example, your Facebook page can link to a blog post, a landing page, related image, or Twitter page. Posting shareable content to your social media pages allows readers to share content and increase its exposure to new consumers.
Another great aspect in reference to blogs and social media is the interactions and feedback you will receive from consumers who connect with your Insurance Brand. You can run contests associated with your campaigns and get real-time interactions with consumers. Encourage them to like, follow, share, or retweet anything you promote, and ask consumers to directly give you feedback.
Social media and blogging have the potential to give huge boosts to your next marketing campaign. Download our free eBook, Tools of the Trade: 7 Fundamentals of an Effective Inbound Marketing Campaign, to learn how to effectively use both tools to create a better overall marketing experience, as well as learn about additional marketing techniques that will help you get the results you want.
Blogging and social media can be great tools to enhance your Insurance Brand awareness and expand your marketing campaigns. Let's touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your Insurance Brand.