Brand Growth


 June 03, 2015

Will Your Brand Website Get A Second Chance, Without The Right First Impressions?

First Impressions for Your Brand WebsiteFirst impressions are pretty important in everyday life. We have a limited time window to make a positive first impression. This applies in your “real-world” life—or the life you conduct face-to-face. You remember the feeling you get when you meet someone for the first time. It happens whether you’re in an interview, in a meeting with a client, or at Starbucks. This concept especially applies to your online Brand presence, and it has even less time to leave its mark than a sassy barista that sends a gooey Caramel Ribbon Crunch Frappuccino tumbling over the counter in your direction.

You need to hit all of the right notes as soon as a visitor comes to your Brand’s website. Showcasing these positive attributes on your website gives you a good chance to grab your prospects’ attention:
  • Credibility and trustworthiness
  • Professional look and feel
  • Stability
  • Warm, welcoming nature

Most importantly, you need to show your visitors that you are the Brand for them. At first glance, conveying this information on your website may seem like a daunting task, and it can be. Of course, you will need to start with a solid content plan to back up the rest of your online strategy, but that comes a bit later.
So, what are some of the best components for great website design? Here’s a quick overview of some design categories our free eBook covers:

  • Color scheme: Are you properly utilizing colors to make the most important elements standout?
  • Layout and navigation: Can visitors easily find what they’re looking for?
  • Typography- Sounds like a no-brainer, but is your website readable?
Consistency is one element that will help tie your Brand’s website experience together. From page to page, your website should have a similar look and feel to give your visitors the full experience. Your color scheme, layout, and typography all play a role in this. Keeping your website unified will ensure your visitors won’t get confused or frustrated when they use your website. While each of your pages – homepage, landing page, contact page, etc. – will be structured differently based on the content, they should still have a sense of unity.

Find out more about leaving a positive first impression on your webpage visitors with our free eBook, Inbound Marketing Necessities for a Revenue-Generating Website. This eBook will teach you how to get the most out of your website, including how to improve your design, utility, content and conversion rates.

Has your Brand made a good first impression today? Let's touch base and I will put the Hult Team's experience to work for you. We can connect at 309-673-8191 or jflynn@hultmarketing.com, and together, we can create a better focus on your Brand. 

Download Inbound Marketing Necessities for a Revenue-Generating Website