One of the best ways to promote your content is through the use of social media. For the most part, you have “free access” to reach thousands of viewers at the click of a button.
Today, it is easy for healthcare organizations to promote their services on social media in the hopes of their audience sharing and engaging with their content. But, how do you ensure your content is promoted in a way that will entice this desired engagement? It all begins with the eye-catching blog title that viewers will see when scrolling through their social media news feed. Use the following tips to ensure you are writing blog titles that stand out from the crowd on social media. In the end, you will create an intriguing post that will have your patients interacting and sharing with their connections, and ultimately leading to increased patient volume for your Healthcare Brand.
1. Start With Your Patient Personas
Creating relevant and attention-grabbing content starts with a deep understanding of your patients. Develop detailed patient personas so you understand your current and prospective patients’ wants, needs, and behaviors. Once you deepen this knowledge, you can begin creating content that patients want to read. When the content ideas start flowing, so will your sharable blog titles.
2. Pique Patients’ Interests
Standing out in a sea of social media posts seems difficult, but by formatting your title into a question, you will spark interest with prospective patients. There is a caveat here, though. If you ask a yes or no question, chances are your prospective patients will mentally answer the question for themselves and never click on your content to discover the answers.
For example, the blog title "Are You Sick and Tired of Wearing Glasses?" asks an interesting quesiton, but visitors may move right past it because it doesn't intrigue them to take action. The title "How Will LASIK Eye Surgery Improve My Daily Routine?" is a more enticing headline that will make them click on your healthcare blog post to learn and read more. The goal is to get patients engaged in your social media posts as well as viewing the content you are promotiong; therefore, ensure you are creating titles that capture prospective patients' attentions and pique their interest in the subject.
3. Brainstorm Headlines Before Committing
Would you dive into a project without brainstorming a few alternative healthcare marketing strategies? Odds are you wouldn’t, and the same goes for writing viral blog titles. Take time to brainstorm a few different options and share them with your team. Some of the best ideas happen when you take time to sit down and bounce ideas off of each other. As tempting as it may be, don’t skip over this crucial step. Get together and start brainstorming, because the best ideas for your healthcare blog are yet to come.
4. Use Strong Action Verbs
Capture patients’ attentions by using strong and enticing action verbs. If you can find a way to work in interesting verbs, you are more likely to draw in your reader’s attention and convince them to take action. Strong verbs help to paint a better visual for the reader as well.
For example, the title “The Advantages of LASIK Surgery” is a good headline; however, a more action-oriented title might be “Take Control of Your Eye Sight Today with LASIK Surgery”. Spinning your headlines to have stronger verbs will entice your audience to click and share your content.
When you are writing blogs, keep the title in mind. Building viral blogs means more visitors viewing your content, and ultimately turning more visitors into patients.
To learn more about writing effective blog titles, download our free eBook, Tools of the Trade: 7 Fundamentals to an Effective Inbound Marketing Campaign.
Integrate your current strategies with fresh inbound marketing ROI based ideas to attract more patients to your practice. Let's touch base and I will put the Hult Team’s experience to work for you. You can contact me at 309-673-8191 or firstname.lastname@example.org, and together, we can create a better focus on your Healthcare Brand.