Brand Growth

How to Effectively Use Inbound Marketing for Your Healthcare Brand

Inbound marketing is a crucial component for marketers in the digital era. While inbound excels at driving sales and proving return on investment (ROI), did you know that it also helps enhance your Brand differentiation? The internet has seriously changed how Brands are developed and how people interact with them. Though healthcare organizations need to be tactful and attentive to keep their Brands afloat, the internet offers a very distinct advantage: every organization has the same opportunity to leverage its Brand Voice and find huge success. The key is to understand how to do it.

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Jim FlynnJim Flynn

6 Marketing Metrics Your Healthcare Brand Should Be Tracking

“How much revenue is the marketing department responsible for bringing in?” 

Every C-suite has asked that question.

A few years ago, many marketing professionals couldn’t give a definitive answer. Nowadays, healthcare marketers are expected to be fluent in the metrics and analytics involved in their company’s marketing campaigns. Thankfully, marketing analytics tools have made it a much easier task to track marketing metrics, allowing organizations to calculate the impact their campaigns have on increasing patient volume. 

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Jim FlynnJim Flynn

4 Ways to Attract Patients Through Your Healthcare Website

Your website is more vital to your healthcare marketing strategy than ever before. It allows you cut to through the noise and become consumer-facing at the right time and place. Gone are the days of creating an ad, placing it on a billboard, and hoping that it pays dividends to your healthcare Brand. 

Now, marketers have the opportunity to reach millions of patients at the click of a button, and increase patient volume through an effective and engaging website.

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Jim FlynnJim Flynn

Online Reputation Management for Healthcare Brands

Quick – name one thing that almost all consumers do before making a decision…they search online! Whether you’re shopping for gym shoes or deciding on a new restaurant, online visitors turn to Google to find reviews for products and services they are considering. 

In fact, 76% of people use online reviews to help them make purchasing decisions. Even more surprising is that positive reviews directly cause an increase in revenue for organizations. So how can your healthcare practice use patient reviews to drive an increase in patient volume? By having an online reputation management strategy in place, your healthcare Brand can generate and manage reviews to help aide patients during their decision making process.

Though it may seem complicated, online reputation management is a practice that involves a lot of common sense. Utilizing email and social media, you can help your practice earn the reviews you need to strengthen your Brand and increase patient volume.

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Jim FlynnJim Flynn

7 SEO Tips to Get Your Healthcare Blog Found Online

Blogging is an essential part of marketing in today’s digital-centric world. Each time you publish a blog post, you are providing fresh content that is relevant and exciting to your current and potential patients. But, the internet is cluttered with an enormous amount of information that your potential patients could stumble upon (while you remain hidden) in the pursuit to find the answers to their questions.

So, how do you ensure that they find your healthcare blog in their searches? By following these 7 search engine optimization (SEO) tips, you will increase your search engine credibility and allow your healthcare blog to be found online.

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Jim FlynnJim Flynn

5 Ways to Attract Patients with Your Landing Page Headlines

Question: What caught your attention and enticed you to click and open this blog post?

Odds are, it was the headline that sparked your interest. Headlines are one of the most powerful tools in your marketing toolkit when it comes to increasing patient volume. Intriguing and effective landing page headlines have the power to transform your pages from missed opportunities to patient generating machines. 

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Jim FlynnJim Flynn

Marketing for Healthcare: Generate Leads to Your Website With Blogging

The industry is in a unique position when it comes to content marketing for healthcare practices. There will always be a wealth of information readily available for healthcare-specific blogs. Additionally, people are always looking for quick answers to their healthcare questions online.

Many healthcare marketers aren’t taking advantage of these benefits. They aren’t leveraging the opportunity to establish themselves as healthcare thought leaders and in turn, convert warm leads into living, breathing patients. If you are one such healthcare practice, then you should consider these four simple ways you can supercharge your lead generation efforts through blogging.

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Jim FlynnJim Flynn

7 Tips to Effectively Increase Your Healthcare Email Marketing Metrics

Have you ever thought about how many emails you receive every year? According to the Radicati Group’s Executive Email Statistics Report, the average consumer receives about 100 emails every day. Take that number and multiply it by 365 days, and your grand total is about 36,500 emails annually.

Let’s face it, a large percentage of those emails are going straight to the trash or sitting dormant in inboxes, and it’s probably happening with the healthcare emails you send to patients, too.

While some professionals believe email marketing is dead, it has actually been proven that emails are 40 times more effective at acquiring new patients than Facebook or Twitter. That’s a large conversion rate your healthcare Brand is missing out on if you don’t have an email marketing strategy in place. But simply sending a mass email to your contact list isn’t enough to break through the thousands of emails your patients receive each year. 

Here are 7 tips to increase email marketing metrics and ensure your healthcare emails don’t end up at the bottom of the barrel.

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Jim FlynnJim Flynn

Implement the Patient Journey Into Your Healthcare Marketing Strategy

The web plays a huge role in the way patients receive healthcare information today. Take a moment to think about your last health-related search. You most likely started with Google, searched your symptoms or questions, read a few articles, and developed a self-diagnosis that either caused you to alleviate your worries, run to the drugstore, or call your doctor. Regardless, you were able to answer your questions within minutes, a process that used to take days (or even weeks) a decade ago. 

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Jim FlynnJim Flynn

How to Write Viral Blog Titles for Your Healthcare Brand

One of the best ways to promote your content is through the use of social media. For the most part, you have “free access” to reach thousands of viewers at the click of a button. 

Today, it is easy for healthcare organizations to promote their services on social media in the hopes of their audience sharing and engaging with their content. But, how do you ensure your content is promoted in a way that will entice this desired engagement? It all begins with the eye-catching blog title that viewers will see when scrolling through their social media news feed. 

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Jim FlynnJim Flynn