Brand Growth

Benefits to Measuring and Analyzing Your ROI

According to Investopedia, return on investment (ROI) is a performance measure used to evaluate the efficiency of a number of different investments. Your ROI measures the amount of return on an investment related to that investment’s costs. It is part of your marketing analytics and serves as a benchmark for your marketing strategies.

With all of the different data and metrics that we can measure, what makes your ROI valuable to your overall marketing efforts? Measuring and analyzing your ROI can benefit your Brand and marketing strategies by increasing their effectiveness and building the foundation for successful future campaigns.

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Jim FlynnJim Flynn

12 Tips to Creating Landing Pages That Convert

Your organization has a purpose. Whether it’s to sell, serve or consult, you need qualified customers to operate on a day-to-day basis. But how do you continue to grow your customer database and your business? Landing pages are web pages that allow your visitors to exchange their contact information for your offer—converting them to a lead. When integrated into your inbound marketing strategy, landing pages will generate leads for your organization, and you can begin converting them to customers.

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Jim FlynnJim Flynn

Your Ultimate Landing Page Checklist

Landing pages are an important component to your integrated inbound marketing program. They allow you to capture a visitor’s information through a lead form in exchange for your offer. This attracts new visitors and allows you to build your lead database. Therefore, it’s important to create a unique landing page for each of your offers in order to increase your traffic and convert more visitors into leads.

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Jim FlynnJim Flynn

Landing Pages: Why You Can Never Have Enough

You can have all the site visitors in the world, but if you have no way to help them through your sales funnel and convert them to leads and eventually customers, it does nothing for your sales. Landing pages allow you to convert visitors to leads. And the more landing pages you have, the more leads you will have.

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Jim FlynnJim Flynn

11 Questions to Ask Yourself Before Considering Brand Development

We live in an information heavy world. Throughout our day, we are constantly bombarded by different promotional messages, making it difficult to distinguish one from another. Your organization’s key to breaking through this noise is discovering your distinction and continually communicating it to consumers. But, your distinction is something you must know before your consumers ever will.

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Jim FlynnJim Flynn

5 Ways to Analyze the Gaps in Your Closed-Loop Marketing System


As defined by the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Therefore, many marketing actions are focused on not only promoting the Brand, but also generating new leads and customers for the organization. And, with inbound marketing methodology, marketers’ main focus is bringing visitors in, rather than going out and finding prospects for their organization. Now, cue closed-loop marketing.

Effective marketers should be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing. Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.

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Jim FlynnJim Flynn

The Beginner's Guide to Closed-Loop Marketing

Do you have trouble connecting your leads to the source they came from? Are you not able to determine your visitors’ behavior and interests in order to keep them moving through your sales funnel? Even with all of the right tools at our disposal, many organizations are still experiencing this gap between their sales and marketing teams.

Closed-loop marketing tracks, measures and analyzes all of the visitors, leads and customers your organization has—finally closing the gap between your sales and marketing team. This tool provides you with the data you need to help determine the best and worst lead sources for your organization and optimize the results of your inbound marketing campaigns. 

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Jim FlynnJim Flynn

5 Steps to Building Your Brand Distinction

Consumers have a choice. Right now, your organization is just one of their many options. No matter how perfect you know you may be for them, they may not be able to recognize your value through all the marketing and promotional efforts of every other organization. So, what will make them choose you?

Your Brand is the essence of who you are, and it is what distinguishes you from your competition. Brand Development is the discovery process we go through together to unearth your organization’s Claim of Distinction, and the master plan for how that differentiation will be communicated. Building your Brand Distinction is a key component to discovering who you are. It’s something you must know before consumers ever will.

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Jim FlynnJim Flynn

How to Optimize Your Landing Pages for Social Sharing

Landing pages are a key element to any integrated inbound marketing program. They allow you to effectively achieve your goal of converting a higher percentage of visitors into leads. This occurs because landing pages make life easy for your visitors—visitors no longer have to navigate through your website to find exactly what they need. And if your visitor has a good experience with your Brand, why not allow them to share it with their social media connections? Adding social sharing links will drive more prospects to your landing pages, allowing you to generate more leads. And, who doesn’t want more leads?

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Jim FlynnJim Flynn

Strengthen Your Closed-Loop Marketing

John Wanamaker, United States merchant and pioneer in marketing, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” About a century after he spoke those words, some marketers are still feeling his pain. With all of the technology at our disposal, we have what it takes to “close-the-loop” between marketing and revenue, but most people do not know how to take advantage of it. Closed-loop marketing is the tool that will help you close that gap and create a more effective marketing campaign.

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Jim FlynnJim Flynn