Brand Growth

7 SEO Tips to Get Your Healthcare Blog Found Online

Blogging is an essential part of marketing in today’s digital-centric world. Each time you publish a blog post, you are providing fresh content that is relevant and exciting to your current and potential patients. But, the internet is cluttered with an enormous amount of information that your potential patients could stumble upon (while you remain hidden) in the pursuit to find the answers to their questions.

So, how do you ensure that they find your healthcare blog in their searches? By following these 7 search engine optimization (SEO) tips, you will increase your search engine credibility and allow your healthcare blog to be found online.

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Jim FlynnJim Flynn

5 Ways to Attract Patients with Your Landing Page Headlines

Question: What caught your attention and enticed you to click and open this blog post?

Odds are, it was the headline that sparked your interest. Headlines are one of the most powerful tools in your marketing toolkit when it comes to increasing patient volume. Intriguing and effective landing page headlines have the power to transform your pages from missed opportunities to patient generating machines. 

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Jim FlynnJim Flynn

Marketing for Healthcare: Generate Leads to Your Website With Blogging

The industry is in a unique position when it comes to content marketing for healthcare practices. There will always be a wealth of information readily available for healthcare-specific blogs. Additionally, people are always looking for quick answers to their healthcare questions online.

Many healthcare marketers aren’t taking advantage of these benefits. They aren’t leveraging the opportunity to establish themselves as healthcare thought leaders and in turn, convert warm leads into living, breathing patients. If you are one such healthcare practice, then you should consider these four simple ways you can supercharge your lead generation efforts through blogging.

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Jim FlynnJim Flynn

7 Tips to Effectively Increase Your Healthcare Email Marketing Metrics

Have you ever thought about how many emails you receive every year? According to the Radicati Group’s Executive Email Statistics Report, the average consumer receives about 100 emails every day. Take that number and multiply it by 365 days, and your grand total is about 36,500 emails annually.

Let’s face it, a large percentage of those emails are going straight to the trash or sitting dormant in inboxes, and it’s probably happening with the healthcare emails you send to patients, too.

While some professionals believe email marketing is dead, it has actually been proven that emails are 40 times more effective at acquiring new patients than Facebook or Twitter. That’s a large conversion rate your healthcare Brand is missing out on if you don’t have an email marketing strategy in place. But simply sending a mass email to your contact list isn’t enough to break through the thousands of emails your patients receive each year. 

Here are 7 tips to increase email marketing metrics and ensure your healthcare emails don’t end up at the bottom of the barrel.

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Jim FlynnJim Flynn

Implement the Patient Journey Into Your Healthcare Marketing Strategy

The web plays a huge role in the way patients receive healthcare information today. Take a moment to think about your last health-related search. You most likely started with Google, searched your symptoms or questions, read a few articles, and developed a self-diagnosis that either caused you to alleviate your worries, run to the drugstore, or call your doctor. Regardless, you were able to answer your questions within minutes, a process that used to take days (or even weeks) a decade ago. 

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Jim FlynnJim Flynn

How to Write Viral Blog Titles for Your Healthcare Brand

One of the best ways to promote your content is through the use of social media. For the most part, you have “free access” to reach thousands of viewers at the click of a button. 

Today, it is easy for healthcare organizations to promote their services on social media in the hopes of their audience sharing and engaging with their content. But, how do you ensure your content is promoted in a way that will entice this desired engagement? It all begins with the eye-catching blog title that viewers will see when scrolling through their social media news feed. 

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Jim FlynnJim Flynn

6 Tips for Increasing Patient Volume with Your Healthcare Website

Picture this: After looking around town for days, you’ve finally found what you think is the perfect eye care center for your LASIK procedure. Sure, the building is a little out of your way and you had to drive around the block a couple times to find it, but it’s definitely there. As your expectations of a receptionist’s warm greeting and a comfy waiting room persists, you walk in the door to find a vacant and uninviting room. The receptionist is on break, there are no informational brochures about their practice, and the place is decorated with faded posters that are in need of an update. Unfortunately, this experience is what visitors may have when visiting a poorly designed or outdated healthcare website, and it’s a surefire way to scare off tons of potential patients.

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Jim FlynnJim Flynn

The ABCs of Marketing Acronyms

Do you remember learning the alphabet when you were younger? The letters were new and different and at times you were confused by what you were learning. However, once you figured it all out, you could start putting the alphabet to use.

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Jim FlynnJim Flynn

Presidential Pushes: What 2016 Election Hashtags Can Teach Your Brand

Presidential campaigns are nothing new in today’s society. Every four years we are bombarded with campaign slogans, brochures, posters, debates and commercials. However, presidential campaigning hasn’t always been the norm. Historians claim that Aaron Burr was the first person to openly campaign for his shot at the White House. He went door to door and shook hands with the masses. Funny thing is - Burr didn’t win. All that schmoozing and he still came up short. After a split vote, the House of Representatives favored Jefferson, and Burr became Vice President. 

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Jim FlynnJim Flynn

Be The Bird That Gets The Worm: Effective Twitter Marketing For Your Brand

Every modern marketer knows that social media cannot be ignored. It seems like a new social platform is created weekly and it can be hard to keep up. The number of people using social media is staggering. According to Forbes, in 2005 only 8% of adults used social media while over 72% claim to use it today. With over 310 million monthly active users, you would be hard pressed to find a marketing team that doesn’t at least consider how to utilize this social platform. 

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Jim FlynnJim Flynn