Brand Growth

6 Tips for Increasing Patient Volume with Your Healthcare Website

Picture this: After looking around town for days, you’ve finally found what you think is the perfect eye care center for your LASIK procedure. Sure, the building is a little out of your way and you had to drive around the block a couple times to find it, but it’s definitely there. As your expectations of a receptionist’s warm greeting and a comfy waiting room persists, you walk in the door to find a vacant and uninviting room. The receptionist is on break, there are no informational brochures about their practice, and the place is decorated with faded posters that are in need of an update. Unfortunately, this experience is what visitors may have when visiting a poorly designed or outdated healthcare website, and it’s a surefire way to scare off tons of potential patients.

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Jim FlynnJim Flynn

The ABCs of Marketing Acronyms

Do you remember learning the alphabet when you were younger? The letters were new and different and at times you were confused by what you were learning. However, once you figured it all out, you could start putting the alphabet to use.

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Jim FlynnJim Flynn

Presidential Pushes: What 2016 Election Hashtags Can Teach Your Brand

Presidential campaigns are nothing new in today’s society. Every four years we are bombarded with campaign slogans, brochures, posters, debates and commercials. However, presidential campaigning hasn’t always been the norm. Historians claim that Aaron Burr was the first person to openly campaign for his shot at the White House. He went door to door and shook hands with the masses. Funny thing is - Burr didn’t win. All that schmoozing and he still came up short. After a split vote, the House of Representatives favored Jefferson, and Burr became Vice President. 

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Jim FlynnJim Flynn

Be The Bird That Gets The Worm: Effective Twitter Marketing For Your Brand

Every modern marketer knows that social media cannot be ignored. It seems like a new social platform is created weekly and it can be hard to keep up. The number of people using social media is staggering. According to Forbes, in 2005 only 8% of adults used social media while over 72% claim to use it today. With over 310 million monthly active users, you would be hard pressed to find a marketing team that doesn’t at least consider how to utilize this social platform. 

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Jim FlynnJim Flynn

Your Quick Start Guide to Inbound Marketing

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan, HubSpot CEO

Brian Halligan stated this in regards to the effect that inbound marketing has on consumers versus the traditional ways of outbound marketing. Inbound marketing works to bring consumers in, rather than going out and finding them. In today’s digital age, this is done through effective thought leadership, or educational content, that consumers find during a web search. Think about it. When you have a problem, what is the first thing you do? I am quite sure many of you answered with one simple word–Google.

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Jim FlynnJim Flynn

9 Tips to an Effective Email Marketing Campaign

An email marketing campaign is only as good as the strategy behind it. If you are still stuck operating the same email campaigns that you have been implementing since the Internet boom, then you are most likely not receiving the results you desired. Am I right?

Even though it tends to be an over-saturated channel, email marketing still proves to be one of the most effective marketing strategies today. When you create a compelling and effective email marketing campaign, you will create an experience that will break through the noise and speak to your recipients. But an effective email marketing campaign must be backed by a solid and innovative strategy.

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Jim FlynnJim Flynn

5 Ways to Create Calls-to-Action that Must Be Clicked

Calls-to-action (CTAs) are an important part of any inbound marketing campaign. They allow your thought leadership content to be showcased throughout your website so your visitors will take notice. By creating compelling CTAs, your website visitors will see your CTAs and will be more inclined to learn more about your offer.

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Jim FlynnJim Flynn

10 Essentials for an Effective Website Redesign

Marketing is constantly changing. There is always a new and improved way to tackle a problem, and it is our job as marketers to stay ahead of the curve and keep up with these evolving trends.

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Jim FlynnJim Flynn

10 Effective Landing Page Design Tips to Attract and Convert Visitors

Landing pages are an important part of your integrated inbound marketing campaign. Your visitors click on one of your calls-to-action and are then taken to a landing page that provides more information on the offer that attracted them to take the action in the first place. But once you have your visitor on your landing page, what will compel them to fill out and submit your form? It all comes down to the design and usability of your landing page – an important component that is often underestimated.

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Jim FlynnJim Flynn

Implement an Effective Online Reputation Management Program

Online reviews are now engraved as useful tools in our society. We search online for answers to our problems, and just when we think we have found the solution, we click through to the reviews to see if it is worth our investment. This is why it’s so important for your Brand to recognize this online shift and the newly empowered consumer.

Allow customers the opportunity to tell their story, make a suggestion, voice their concern and express their gratitude. Any review can create a positive impact on your organization, but it all comes down to the way you manage your online reputation. Implement an online reputation management program that upholds your Brand values and speaks to consumers.

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Jim FlynnJim Flynn