Brand Growth


 February 23, 2017

Online Reputation Management for Healthcare Brands

Online-Reputation-Management.pngQuick – name one thing that almost all consumers do before making a decision…they search online! Whether you’re shopping for gym shoes or deciding on a new restaurant, online visitors turn to Google to find reviews for products and services they are considering. 

In fact, 76% of people use online reviews to help them make purchasing decisions. Even more surprising is that positive reviews directly cause an increase in revenue for organizations. So how can your healthcare practice use patient reviews to drive an increase in patient volume? By having an online reputation management strategy in place, your healthcare Brand can generate and manage reviews to help aide patients during their decision making process.

Though it may seem complicated, online reputation management is a practice that involves a lot of common sense. Utilizing email and social media, you can help your practice earn the reviews you need to strengthen your Brand and increase patient volume.

Generating Testimonials for Your Practice

The first step towards an effective campaign that drives patient reviews for your Brand is creating a space for your customers to leave testimonials. Social media accounts are a great platform for your patients to make their voices heard. But you’ll have an extra advantage if you create a specialized area within your website for testimonials, because patient reviews grant a huge boost to SEO rankings. And make sure to set Google alerts so that new reviews do not go unnoticed. 

The next step is to give your patients the opportunity to let their voices be heard. Allow them to voice any concerns with you, so you can address their concerns before the patient leaves your office. Ensure your patients are 100% satisfied before they walk out your door to help you boost your chances of receiving a positive patient review.

Another great way to get more reviews is to give patients a physical copy of a review card at the end of their appointment that encourages them to go online and leave a review. This is an easy push for patients who weren’t originally planning on leaving you a review. Make sure to thank them for choosing you to be their provider and encourage them to provide you with honest feedback so you can continue to serve them better.

The Positive Side of Negative Reviews

As many of us understand it, there are good reviews and bad reviews. Right? Well, not exactly. As it stands, a review is a patient reaching out to you. Negative reviews that receive prompt, personable responses have a ton of value for your Brand. One thing to keep in mind is that a majority of patients will always complain about things like perceived long wait times or bad coffee in the waiting room. A thoughtful response will show the reviewer and the online community that you are listening to their concerns and taking the necessary steps to improve the patient experience

While the negative reviews require immediate attention, don’t forget to respond to positive reviews as well. A friendly and courteous response will help strengthen your healthcare Brand in the eyes of prospective patients. 

To learn more about managing and building your online presence, download our free eBook, Tools of the Trade: 7 Fundamentals to an Effective Inbound Marketing Campaign.

Differentiate your healthcare practice and maximize patient volume today. Let's touch base and I will put the Hult Team’s experience to work for you. You can contact me at 309-673-8191 or jflynn@hultmarketing.com, and together, we can create a better focus on your healthcare Brand.

Download the Tools of the Trade eBook Today!