Jim Flynn

Jim Flynn

President & CEO of Hult Marketing, Jim is a Certified Brand Strategist and avid cyclist with over 30 years of experience in marketing, media, research and consulting. His primary focus is building brands as brand development impacts all other business growth endeavors.

Brand Growth

Healthcare Marketing: Avoiding Social Media Liabilities

The saying “there’s no such thing as bad publicity” doesn’t always hold true in the healthcare industry. Your patients make healthcare decisions based on your credibility and trustworthiness as a healthcare provider. Furthermore, you are held to many legal requirements and responsibilities, which many other industry professionals are not. With your reputation on the line, it’s crucial that you avoid social media liabilities in your healthcare marketing.

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Jim FlynnJim Flynn

5 Components for a Successful Healthcare Content Marketing Strategy

Creating content is a key element of your healthcare marketing efforts, which is critically important to your overall strategy. With so much riding on crafting effective content, you simply can’t afford to get it wrong.

Fortunately, developing a successful healthcare content marketing strategy isn’t as abstract as people think. By mastering the following 5 components, you can develop a winning content strategy that will drive traffic to your website, and increase patient volume.

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Jim FlynnJim Flynn

5 Effective Inbound Marketing Strategies to Increase Patient Volume

Attracting new patients through newspaper ads and billboards is no longer effective. While these promotional activities still provide results and create awareness, they need to be a part of an integrated communications strategy in order to increase patient volume for your healthcare Brand. As a healthcare marketer, increasing patient volume through inbound marketing is effective, automatic and seamless — when done correctly.

At Hult Marketing, we’ve tried a number of patient generation strategies; however, the following 5 strategies are the cream of the crop when you are trying to find the perfect recipe for your inbound marketing campaigns.

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Jim FlynnJim Flynn

SEO Tips to Increase Traffic to Your Healthcare Website

The way we search for health-related information is constantly changing, making it difficult for practices to stand out amongst their pool of competitors. Generating online traffic to your website is more important to increasing patient volume than ever before. But, how do you actually create an increase in website traffic? By utilizing the following SEO tips, you ensure visitors are finding your health-related content during their searches, generating more online traffic, new patients, and loyalty for your healthcare Brand.

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Jim FlynnJim Flynn

Promote Your Healthcare Brand Using Google My Business

Google My Business is a must-have resource for healthcare marketing. With many patients relying on local search to learn more about healthcare services, Google My Business is an easy-to-use inbound marketing tool that places your healthcare organization in prime territory in search engine results pages (SERPs).

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Jim FlynnJim Flynn

Healthcare Content Marketing: Increase Your SEO Ranking

Some healthcare practices have a love-hate relationship with Google search engine results’ pages (SERPs). For the most part, the relationship is one of unrequited love. It’s a tale that goes way back to 2011 when Google instituted the algorithm update that set the stage for the way websites ranked in their SERPs – Panda. Google’s Panda algorithm emphasized quality content, which many websites didn’t have at the time.

Overnight, healthcare marketers using Black Hat search engine optimization (SEO) techniques realized their relationship with Google had to be genuine. No more keyword stuffing, spamdexing, or buying links to rank higher in SERPs. 

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Jim FlynnJim Flynn

Enhance Your Healthcare Brand's Online Presence with Video Marketing

With the amount of information at patients’ disposal, it can make it even harder for your healthcare practice to attract and retain loyal patients. Because of this, your Brand needs to focus on fostering a relationship with them that shows you understand them and care about providing them with solutions.

This relationship doesn’t start when the patient first walks in the door of your clinic or hospital, though. It starts the minute they realize they have a problem and turn to Google for answers. It may be hard to build a trustworthy relationship with patients virtually, but with effective video marketing, your healthcare Brand will stand out from your competitors. Become a healthcare practice that patients can trust and engage with by incorporating videos into your inbound marketing strategy.

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Jim FlynnJim Flynn

Healthcare Marketing: Optimize Your Mobile Website Design

Leveraging content is a powerful tool in your healthcare marketing arsenal. It helps with Brand differentiation and patient acquisition; however, if your content isn’t user-friendly on all platforms, then what’s the point? You’ll lose traffic and visitors if your website isn’t optimized for mobile. Without a mobile-friendly website, your target audience will become frustrated and will never hear about the great products and services you offer. 

But, don’t take our word for it. Take a look at what marketing experts and the number one search company, Google, has to say about mobile website design.

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Jim FlynnJim Flynn

Use Secondary CTAs to Convert More Visitors into Patients

Calls-to-action (CTAs) are among the most important tools in your inbound marketing arsenal. Without them, your healthcare Brand is missing out on opportunities to increase patient volume. How will visitors convert to loyal patients? What will get them to sign up for your free LASIK consultation? What will entice them to learn more about cataract surgery and download your IOL guide? CTAs are essential to your healthcare marketing strategy and open up the doors to new patients for your Brand.

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Jim FlynnJim Flynn

Marketing for Healthcare: Increase Your SEO Ranking with Content

Some healthcare practices have a love-hate relationship with Google search engine results’ pages (SERPs). For the most part, the relationship is one of unrequited love. It’s a tale that goes way back to 2011 when Google instituted the algorithm update that set the stage for the way websites ranked in their SERPs – Panda. Google’s Panda algorithm emphasized quality content, which many websites didn’t have at the time.

Overnight, healthcare marketers using Black Hat search engine optimization (SEO) techniques realized their relationship with Google had to be genuine. No more keyword stuffing, spamdexing, or buying links to rank higher in SERPs.

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Jim FlynnJim Flynn